4 episodes

Wendy Livingston-Guth, Ashley Metesh-McCoy, and Krystal Eicher are the hosts of Travel Biz CEO and the founders of Kinship Travel Academy. They are three travel advisors that saw a glaring need in the travel industry - the need to look at the whole advisor. That's why they started Kinship Travel Academy. KTA focuses on the Mind (Marketing), Body (Business Operations), and Soul (Mindset) of an advisor. KTA is a program for modern travel advisors, created by modern travel advisors. Welcome to the next chapter of the travel industry.

Travel Biz CE‪O‬ Kinship Travel Academy

    • Careers
    • 5.0 • 2 Ratings

Wendy Livingston-Guth, Ashley Metesh-McCoy, and Krystal Eicher are the hosts of Travel Biz CEO and the founders of Kinship Travel Academy. They are three travel advisors that saw a glaring need in the travel industry - the need to look at the whole advisor. That's why they started Kinship Travel Academy. KTA focuses on the Mind (Marketing), Body (Business Operations), and Soul (Mindset) of an advisor. KTA is a program for modern travel advisors, created by modern travel advisors. Welcome to the next chapter of the travel industry.

    Meet the Hosts of Travel Biz CEO

    Meet the Hosts of Travel Biz CEO

    Today we are taking you behind the scenes to get to know Ashley, Wendy and Krystal - your hosts of the Travel Biz CEO Podcast.
    Ashley, Wendy and Krystal came together after hosting Virtual Travel Career Summit’s - online education events for travel entrepreneurs and those looking to enter the industry. Their common background as military spouses brought them together. Their desire to create better education opportunities in the travel industry is what helped them make the leap into a partnership to found Kinship Travel Academy.
    In this episode we learn how Ashley got her start in the travel industry when she decided to enter entrepreneurship after working for Carnival Corporation. Seeing that there was more long term potential as a military spouse with a more portable career, she decided to launch Kinship Travel Academy.
    After being stationed in Guantanamo Bay (Yep - that Gitmo!) Wendy knew that she really needed to lean into learning digital marketing to get Rebel on the Go off the ground. It was during that experience that she developed a soft spot for military spouses and was drawn to Ashley and Kinship Vacation’s mission to help military spouses find a portable career.


    Krystal entered the travel industry partially out of love of travel and partially out of necessity of needing a work from home opportunity. After living in Germany for six years, her love of travel and knowledge of planning travel was cemented. Her oldest daughter was born with a rare brain deformity, which limited traditional working opportunities.


    Frustrated by the limited education around digital entrepreneurship in the travel industry, Ashley, Wendy, and Krystal sought after education outside the industry. Launching Kinship Travel Academy was a way to encourage travel entrepreneurs to step out of their comfort zones and modernize their businesses to keep up with the current marketplace.


    Special shoutout to Host Agency Reviews for being a comprehensive and transparent website for those looking to enter the industry.


    Meet your podcast hosts:
    Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program http://www.kinshiptravelacademy.com/about (here).

    • 32 min
    Are You the Hero?

    Are You the Hero?

    Are you the hero of your travel business?
    Oftentimes we hear that you should make the client the hero of your business. We would argue that you need both. Learning to tell your story in such a way that shows off your special sauce and how you can be the hero to your client is a powerful tool.
    Too often we see travel advisors operate as “secret travel agents.” Or we see travel agents use anecdotes that profess their love for travel, but, really so what? Being able to tell your story in such a way that shows off your special sauce and shows that you are the solution to a problem that your ideal client is facing is a powerful marketing tool, and one that is not used enough.


    For more on this topic check out this https://www.kinshiptravelacademy.com/blog/who-is-the-main-character-in-your-travel-business-story (blog) by Krystal from last fall.


    Join our collaborative community of amazing travel entrepreneurs at http://www.facebook.com/groups/TATMwKinship (Travel Agent Training and Mentorship on Facebook). We would love to connect with you and continue the conversation over there.


    Meet your podcast hosts:
    Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program http://www.kinshiptravelacademy.com/about (here).

    • 24 min
    Ideal Client Specialization

    Ideal Client Specialization

    When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!”
    Well what the heck does that even mean?


    In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specialization. It’s time to get away from the generic specialities and go narrow and deep in your marketing plan.


    For more on this check out this blog: https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown (https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown)


    To grab the transcript for this show click https://travelbizceo.s3.us-east-2.amazonaws.com/Ideal+Client+Specialization+Transcript.pdf (here):


    Meet your podcast hosts:


    Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage entrepreneurs to embrace the role of CEO in their business by learning to balance their marketing, business systems, and mindset. You can learn more about them and their program http://www.kinshiptravelacademy.com/about (here).

    • 24 min
    Trailer

    Trailer

    Hey there Travel Advisors!
    Welcome to the brand new Travel Biz CEO Podcast!


    Look we get it, because we are travel advisors too! It’s hard to try to navigate all the things you have to do when you are an entrepreneur.


    This is a show about juggling all those things, but with a slight twist: It’s about leveraging marketing, business systems, and mindset to build a business that is high in PROFIT, low in STRESS, and one that gives you the ability to have the greatest IMPACT in the world. It is about finding the balance in your business so you are running your business and not letting your business run you.


    To be successful it’s not enough to just love travel. You need to be the CEO of your business and have a handle on your marketing, business operations, and cultivate a healthy mindset all at once. That’s where we come in.


    We are three travel advisors that saw a glaring need in the travel industry - the need to look at the whole advisor. Through our own travel entrepreneur journeys we all joined communities and signed up for courses and masterminds to help push us to the next level. And all of them ended up falling short of our expectations.That's why we started Kinship Travel Academy where we focus on the Mind, Body, and Soul - or the Marketing, Business Operations, and Mindset - of an advisor.


    One thing we have really recognized over the years is that there are a lot of programs for travel advisors that are usually singularly focused: only mindset, only marketing, very little about business. And most stay at a 101 level. So we wanted to do something a little different. A little more radical.


    I’m Ashley in addition to being a co-founder and Business Ops nerd of Kinship Travel Academy and one of the hosts of this podcast, I am the founder of Kinship Vacations, a host agency that helps IC’s start their own travel business through education and coaching. In 2019, the American Society of Travel Agents named me Travel Entrepreneur of the Year for my work educating travel agents through Kinship Vacations.


    And I’m Wendy, another co-founder and Mindset Mentor of KTA and one of the hosts of this podcast, as well as the founder of Rebel on the Go, a travel agency that helps women create real, radical, life-changing travel experiences for kick-ass women. I am also a Certified Life Coach and I combine coaching into my transformational travel business.


    And I’m Krystal, the final co-founder and Marketing Guru of KTA and the final host of this podcast. I am the founder of Serendipitous Traveler where I am the Girlfriend Getaway Guru that specializes in retreats and getaways and the Marketing Strategist for Kinship Vacations




    Each week we release episodes to help you navigate the travel entrepreneurial space. From real talk on marketing strategies for your business, to systemizing your business and having a command on the back end so things run more efficiently, , to cultivating the mindset and building your values into your business - we’ve got your back.


    Whatever the topic, we want to break it down into exactly how to make actionable decisions in your business that serve you.


    It’s a show for modern travel advisors, created by modern travel advisors.


    If you're a travel advisor who wants to achieve balance in your life and work as the CEO of your business with a healthy marketing plan, control over your business systems, and the mindset to execute all of it, you are in the right place.


    This show is made for you.


    Is building a business easy? No, but our hope is that this show will make it a little bit easier.


    Let’s do this!


    Join our collaborative community of amazing travel entrepreneurs at http://www.facebook.com/groups/TATMwKinship (Travel Agent Training and Mentorship on Facebook). We would love to connect with you and continue the conversation over there.


    Meet your podcast h

    • 4 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Idiocracy 2010 ,

These ladies get it!!!

Running your own company almost always starts as a one person show. Sure it can build out quickly, but in the travel industry that is rarely the case. Success comes by not focusing on being just one person or the idea that you need more people...it’s the kind set...it’s how you frame what you are doing that makes the difference...and these ladies get it!!! You’ve got to be the CEO — take to task the marketing and business operations that drive you towards profit and long term growth! If you want to know how to do that from a one person (or a couple...or more!) small business — subscribe and give a listen!

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