43 min
Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story Ms. InterPReted
-
- Marketing
"Ms. InterPReted" welcomes a corporate communications veteran and PR trailblazer, Travis Parman -- chief communications officer of AppHarvest, an applied technology company building some of the world’s largest indoor farms in Appalachia.
With some two prior decades of experience in the automotive industry -- most recently as vice president for Nissan Americas and president of the Nissan Foundation -- Travis recently took on the CCO post with AppHarvest, as part of a personal calling to engage his own renewed sense of purpose, tying in sustainable nutrition for diverse communities, alongside his Southern roots as an Appalachian native (Greeneville, Tennessee).
Travis discusses with career-long friend Mary Beth West his perspectives about his favorite Abraham Lincoln quote, the ethics of crafting reliable brands alongside an authentic sustainability story, and how to achieve interpersonal trust within publicly traded corporate boardrooms and c-suites. A pioneer for LGBT diversity / inclusion, Travis also relays the story of his career pathway in that regard -- and his advice for others.
"Ms. InterPReted" welcomes a corporate communications veteran and PR trailblazer, Travis Parman -- chief communications officer of AppHarvest, an applied technology company building some of the world’s largest indoor farms in Appalachia.
With some two prior decades of experience in the automotive industry -- most recently as vice president for Nissan Americas and president of the Nissan Foundation -- Travis recently took on the CCO post with AppHarvest, as part of a personal calling to engage his own renewed sense of purpose, tying in sustainable nutrition for diverse communities, alongside his Southern roots as an Appalachian native (Greeneville, Tennessee).
Travis discusses with career-long friend Mary Beth West his perspectives about his favorite Abraham Lincoln quote, the ethics of crafting reliable brands alongside an authentic sustainability story, and how to achieve interpersonal trust within publicly traded corporate boardrooms and c-suites. A pioneer for LGBT diversity / inclusion, Travis also relays the story of his career pathway in that regard -- and his advice for others.
43 min