Trending on Episode 91 is Lee Riser, Senior Director of Marketing at Truck Hero off-road brands Conversations with Big Rich

Trending on Conversations with Big Rich is Senior Director of Marketing for Jeep & Off-Road Brands at Truck Hero, Lee Riser. Lee chased her career around Monroe, Louisiana with Superlift and Skyjacker, landing at Truck Hero recently. Listen in on a marketing 101 class for anyone in the industry. We support strong women in off-road!.
1:54 – This industry is definitely where I’ve grown up
11:36 – “I hired you as my replacement, so I’m handing it over”
20:05 – We like to align ourselves with those brands that are obviously making an impact
26:50 – it’s interesting to see the field of marketing evolve
32:53 – are you really an influencer if you have to tell people you’re an influencer?
44:15 – as soon as a vehicle comes out we’re starting to produce product for it
49:57 – be flexible, be adaptable and watch the trends
1:00:19 – I want to do stuff that stretches me, pushes the limits a little bit morel
1:09:35 – props goes out to the men in this industry that help encourage women
We want to thank our sponsors Maxxis Tires and 4Low Magazine.
www.maxxis.com
www.4lowmagazine.com 
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