25 min
Trends at META w/ Jackie Pimentel The Influence Factor by The Influencer Marketing Factory
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- Marketing
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: Get In Touch
🎙️ Want to be a guest? Apply here
Show Notes:
(01:20) - Jackie's mission, accomplishments, and purpose
(05:00) - Changes in small businesses and creators
(07:25) - The power of videos and behind-the-scenes content
(12:18) - Supporting small businesses and creators on Meta
(16:08) - Launch of Threads and the interaction model
(20:29) - Success stories on Instagram and Facebook
(24:20) - Exciting developments in the Creator Economy
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: Get In Touch
🎙️ Want to be a guest? Apply here
Show Notes:
(01:20) - Jackie's mission, accomplishments, and purpose
(05:00) - Changes in small businesses and creators
(07:25) - The power of videos and behind-the-scenes content
(12:18) - Supporting small businesses and creators on Meta
(16:08) - Launch of Threads and the interaction model
(20:29) - Success stories on Instagram and Facebook
(24:20) - Exciting developments in the Creator Economy
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
25 min