TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C
Training and Equipping a BDR Sales Team For Success
Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
Brand Messaging Without Personas Wastes Time
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
Business Pivots - Making The Tough Choices
Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.
FinTech Trends - Prepare To Pivot
Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.
Winning Enterprise Sales: The Importance Of Empathy
Julia Streets, CEO of Streets Consulting joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.
Scaling Sales Growth Using Account-Based Marketing
Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.