300 episodes

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

Trent365 Trent Munday

    • Management

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

    Your Spa Menus Are Failing Due To Unrealistic Expectations #789

    Your Spa Menus Are Failing Due To Unrealistic Expectations #789

    If you try to be everything to everyone, you'll end up being nothing to no one.
    I reckon that statement goes a long way to explaining the inefficiency of the Hotel Spa Menu.
    We expect it to be a Sales Tool, a Branding Tool and an Informational Tool.
    For example, when the Spa Menu is in the guest room, it should be a Sales Tool.
    If it's going to be an effective Sales Tool, it should really have a Call to Action.
    But if we did that, then it wouldn't work so well as a Branding Tool.
    And there's the rub. We want it to do both.
    It's time we re-think the functions we expect from a Spa Menu and find different ways, different mediums and different media to achieve the results we're looking for.
    #marketing #sales #branding #menus

    • 2 min
    The Difference Between Selling And Branding Is The Intent #788

    The Difference Between Selling And Branding Is The Intent #788

    If you're looking to build a long-term, emotional connection with your customers...you're branding.
    If you just want to close the sale today, right now...you're selling.
    Neither one is better or more noble than the other. They are just different things.
    And as they are different, they require different messaging.
    Ask yourself, do you have different content for each?
    If not, chances are you're not doing either as well as you could.
    #selling #branding #messaging

    • 2 min
    Emotion Is At The Core Of A Strong Brand #787

    Emotion Is At The Core Of A Strong Brand #787

    Branding is not about Products & Services. It's not even about Features & Benefits. 
    Branding is about emotions.
    How do people FEEL when they interact with your brand?
    Just take a look at what the big, successful brands do. 
    Coke's brand messaging is people hanging out at the beach, having fun.
    Nike's brand messaging is the emotional highs of winning, or the lows of losing, or the satisfaction of Just Doing It!
    If you're not eliciting an emotional connection from your messaging...then you're just not branding.
    PS: Here's the article by George Ziogas - https://medium.com/better-marketing/the-complete-guide-to-building-a-personal-brand-in-2020-725c9530bc49
    #brandmessage #brandmessaging #branding #brandimage

    • 2 min
    What If Dynamic Pricing Favoured The Buyer, Not The Seller? #786

    What If Dynamic Pricing Favoured The Buyer, Not The Seller? #786

    Dynamic Pricing is all about adjusting your prices based on the market demand.
    Usually that means, if the demand is high, the price goes up. If demand is low, the price goes down.
    Airlines are the masters at this.
    Many airlines let you pay a bit extra for an upgrade after you actually board the plane. This makes sense for the airline because at that point, an on-board upgrade is the only chance they have to sell an empty seat.
    But the process is often limited by the passengers who have already paid for the higher category seats. If an economy passenger can end up in a business class seat on the day by paying significantly less than that business class passenger paid in advance, the airline will have a very unhappy business class passenger.
    But what if the airline went ahead and sold those on-board upgrades, at the discounted price, and then gave the full fare paying business class passenger a rebate? Now, both passengers are happy. 
    #dynamicpricing #pricingstrategy #pricingoptimization #pricing

    • 5 min
    The Power Of Slow Retailing #785

    The Power Of Slow Retailing #785

    The luxury boutiques like Chanel & Dior are masters at Slow Retailing.
    They don't want you to rush. Take your time. Stay a little longer. Spend a little more.
    At the other end of the spectrum are supermarkets and convenience stores. They're all about Fast Retailing. Their focus is more on volume. In and out.
    The question is, where does your Spa fit on this spectrum?
    I believe, in many cases, we focus too much on the quick sale when it comes to retail.
    Maybe if we tried a little harder to offer a Slow Retailing experience, we could drive up those retail sales numbers?
    #retail #hotelspa #slowretail #retailstrategy

    • 2 min
    How To Build Your Own Personal Branding Statement #784

    How To Build Your Own Personal Branding Statement #784

    Personal Branding is something just about everyone should be thinking about these days.
    Whether you're an Influencer, or trying to sell your online courses or just trying to progress in your career, your Personal Brand matters.
    PS: Remember when we used to just call it your 'reputation'? ;-)
    Like any brand, you need to know Who your market is, What you're going to do for them, and What outcome they will then achieve as a result.
    You need to have a Personal Brand Statement.
    You need to be able to fill in these blanks...
    I help ______ to do ________ so that they can achieve ________
    Once you have that, you're on your way!
    #personalbrand #branding #personalbranding #missionstatement

    • 2 min

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Finally an honest informative and fun podcast about the spa industry !

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