Hosted by PatientNow Director of Marketing & International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year & beyond.
The Rise of the VIO Med Spa Franchise
Joe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with 75 estimated to be open by the end of 2024. The pair also unpack the major benefits that franchising brings to entrepreneurs including injector recruiting & training, volume pricing, vendor relationships, plus the power behind VIO's strong support community between fellow franchisees to help ensure business success across all med spa locations.
Legal & Regulatory Hot Topics: IV Therapy & Semaglutide
Host Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices. Chase also dives into the top compliance issues practices face when either opening an IV therapy clinic from the ground up or when adding IV therapy services into an existing practice model. Thinking of offering these services? This is an episode you don't want to miss.
Bridging the Gap: Empowering Extenders in Aesthetic Medicine
Krystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthetic extenders' clinical skill sets & business acumen. Krystie also shares her start-up journey since opening the doors to her South Florida-based practice, Lennox Aesthetics, back in April 2023. Tune in to hear Krystie's journey, how she identified her niche, developing a "fresh approach to aesthetic medicine," how she retains patients, and so much more.
The 3 Types of Aging & Maximizing ROI with Energy Based Devices
Kara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aesthetic medicine...
Hiring for Core Values & Mastering the Consultation
Katie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to miss.
Mitigating Risk in Your Aesthetic Practice
Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.
Informative on industry trends and tactics.
Sticking to your why!
Love the interview with Dr Steven Nogan! Such an impressive career and love his insight on current clinic issues in Ohio!!