Hosted by PatientNow Director of Marketing & International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year & beyond.
Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including:
- Successes & failures of her membership program, which is now bringing in $150k MRR
- Her unique approach to the consultation & how to avoid de-valuing yourself
- Creating elegant, sophisticated experiences for patients
- How to raise prices while still growing your client base
- Introducing new technology and devices into your practice
- Building a loyal team that is aligned on the same vision
- And so much more...
Exploring the M&A Landscape in Aesthetics
Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations with deal structure, and other crucial components to consider when growing, scaling, or selling your medical aesthetics practice in 2024 & beyond.
Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to watch in the industry. Tune in to hear how MedShift's unique business model is helping practices focus on their true mission of treating & retaining patients, while also building a financially healthy business. Plus -- the three discuss the exciting launch of the new MedShift Store -- a first-ever aesthetic ecosystem offering a one-stop online marketplace for aesthetic supplies, top brands, device consumable and product bundles. Through the new MedShift Store, aesthetic practices can maximize their savings with new programs designed to make practices more profitable while reducing the cost of operating their business.
It's a Journey, Not a Sprint: Building an Intention-Led Business
Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.
The New Frontier in Elective Medicine: Trends in Sexual Wellness
In this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health.
As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical, a men's-only health & wellness clinic in Oakbrook, IL, Tim breaks down the economics of offering sexual wellness treatments in your practice and the concept of "profit with purpose." In today's current state, with males continuing to represent a valuable addressable market in both wellness & aesthetics, incorporating sexual wellness in your practice not only can create an opportunity for higher returns, but more importantly, an opportunity to provide life-changing care for the 30+ million men across the U.S. who currently suffer from erectile dysfunction.
Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
This week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corporate finance to acquiring an existing practice in Alpharetta, GA -- Youthtopia Med Spa, which now employs five highly skilled injectors. The pair also discuss the prominent issue in the industry around the lack of an official certification for "aesthetics" in addition to the driving factors behind founding the AIA to assist with providing essential education for nurses trying to break into this industry - further helping bridge the gap of the nationwide shortage of trained, qualified injectors.
This podcast has helped me and my practice grow tremendously. Audrey Neff, the host, is so knowledgeable and professional. I have had the honor of seeing her speak at conferences and her influence in this industry is incredible!! Can’t recommend this podcast enough - whether you are just starting out, have been in business for years or interested in learning more about the industry THIS IS IT!!! Thank you True To Form, keep it up!
Such awesome insights.
This podcast has helped me grow my medspa and has helped me think about my business from so many different perspectives.
Love True to Form!
I don’t really leave reviews for these types of things, but I’ve listened to every episode of this podcast over the last year or so and I have to say it’s been a huge help to me. Both in business but also some episodes provide great insights in ways to improve your personal life, goals, ambitions, etc., so it’s been inspiring for me as well. Thank you Audrey! I will continue to listen to this podcast.