8 episodes

The New Zealand Advertising Podcast, hosted by Paul Catmur. For more details visit us at www.truthandsoul.co.nz

Truth and Soul Inc. The New Zealand Advertising Podcast. Paul Catmur

    • Marketing

The New Zealand Advertising Podcast, hosted by Paul Catmur. For more details visit us at www.truthandsoul.co.nz

    Episode 8. Toby Talbot

    Episode 8. Toby Talbot

    Toby has been ECD at Colenso, DDB NZ, DDB Sydney, RKCR Y&R London and now Saatchis New Zealand. We talk about his criss-crossing across hemispheres, his early meetings with advertising legends Dave Trott and Paul Ardern, and I learn never to leave the microphone on when I go for a loo break.

    • 1 hr 38 min
    Episode 7. Lisa Fedyszyn

    Episode 7. Lisa Fedyszyn

    Lisa is one of the brightest young stars in the New Zealand advertising industry, or she would be if she wasn’t from Melbourne. As well as talking about her award-winning experiences in Aussie, New Zealand, and Droga 5 in New York with partner Jono, Lisa also talks about getting work-life balance right, ‘the agency of one’ as a way of moving your career forward, and we discuss the thin line between ‘strong encouragement’ and ‘bullying’ by creative directors.

    • 1 hr 18 min
    Episode 6. Dick Frizzell

    Episode 6. Dick Frizzell

    In this episode we talk to celebrated New Zealand artist Dick Frizzell. As well as being one of New Zealand’s most famous painters, you will hopefully be interested to learn that Dick is also an ex-adman. Unfortunately he failed at that so had to look for an alternative career.

    We talk about his experiences in the advertising world and how what he learnt there helped set him up for a career in art. We also have interesting (hopefully) sections on cultural appropriation, exploiting child labour to make ads, and how to sell sausages made from fruit. I also lecture Dick on punctuation, I’m sure he enjoyed that, and Dick answers questions sent in by podcast listeners. So listen in to discover the back story behind his most famous works. Please stay listening at the end as there is a bonus section recorded after I’d pretended to turn the mic off. Please subscribe to hear new episodes when they come out and send any favourable comments or questions to Paul@truthandsoul.co.nz

    • 1 hr 18 min
    Episode 5. Josh Moore

    Episode 5. Josh Moore

    Josh Moore, Principal Partner Pitchblack Partners
    Josh has worked at the highest creative level across New Zealand, Australia and in the UK. Agencies include, Mojo, Us, Y&R NZ and now his new role at Pitchblack Partners. He has worked as CEO and ECD which is one of the things we talk about as well as his time at a dysfunctional Lowe Lintas, trying to get people to hire him in London, and the experiences behind McWhopper, including winning Agency of the Year at D&AD.

    • 1 hr 23 min
    Episode 4. Jill Brinsdon

    Episode 4. Jill Brinsdon

    Jill Brinsdon Co founder of Radiation and Tricky
    Jill was (we believe) New Zealand’s first ever female creative director. She worked at several NZ agencies including Saatchi and Saatchi Wellington in its heyday, Bates in its decline, Mojo when it was still going and then founded her own agencies Radiation and Tricky. Among her favourite work is the Caltex stunt where a truck and a tugboat fight on a Californian pier.

    • 1 hr 5 min
    Episode 3. Mike Watson

    Episode 3. Mike Watson

    Mike Watson, Ex Marketing Director at SKY TV NZ
    That’s right, a client on an advertising podcast. Despite (or possibly because of) having had no formal training in marketing Mike led the marketing efforts of Sky TV for over twenty years. In that time Mike was responsible for more award winning work than any other client in New Zealand. Or if he wasn’t, we’d sure like to talk to whoever beat him.

    • 1 hr 9 min

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