57 min
TSPPB: Thomas interviews Tim Geisenheimer, CEO /Cofounder of Correlated. The SaaS Product Power Breakfast with Dave Kellogg and Thomas Otter
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- Technology
Tim is the CEO and Co-Founder of Correlated, the leading product-led revenue platform for sales teams. Correlated recently launched publicly and announced an $8.3 million round of funding led by Harrison Metal and NextView Ventures. Prior to founding Correlated, Tim was an early executive team member at two data and analytics startups: Facet and Timescale. Timescale recently raised a $40 million Series B from Redpoint. Earlier in his career he was on the founding team of TapCommerce, a leading marketing tech startup which was acquired by Twitter for a reported $100 million. Tim has led sales, partnerships and go-to-market teams throughout his career and has witnessed the transition to product-led growth as a go-to-market motion firsthand." He also plays a mean game of Poker.
We talk Product Led Growth/Revenue.
What is PLG? Hype and reality….
What are its strengths and limitations?
How do product managers work in the PLG model?
Which team in the revenue org is most responsible for expansion, sales or CS?
How do sales teams in companies with a PLG motion optimally insert themselves into GTM?
When should PLG companies hire sales?
Are “traditional” SaaS companies starting to pursue a PLG model? What’s working/not working?
Tim is the CEO and Co-Founder of Correlated, the leading product-led revenue platform for sales teams. Correlated recently launched publicly and announced an $8.3 million round of funding led by Harrison Metal and NextView Ventures. Prior to founding Correlated, Tim was an early executive team member at two data and analytics startups: Facet and Timescale. Timescale recently raised a $40 million Series B from Redpoint. Earlier in his career he was on the founding team of TapCommerce, a leading marketing tech startup which was acquired by Twitter for a reported $100 million. Tim has led sales, partnerships and go-to-market teams throughout his career and has witnessed the transition to product-led growth as a go-to-market motion firsthand." He also plays a mean game of Poker.
We talk Product Led Growth/Revenue.
What is PLG? Hype and reality….
What are its strengths and limitations?
How do product managers work in the PLG model?
Which team in the revenue org is most responsible for expansion, sales or CS?
How do sales teams in companies with a PLG motion optimally insert themselves into GTM?
When should PLG companies hire sales?
Are “traditional” SaaS companies starting to pursue a PLG model? What’s working/not working?
57 min