Tuesdays with Morrisey

MarketScale

Morrisey aims to connect with entrepreneurs, authors and thought leaders to empower listeners with new insights on topics including leadership, creativity, technology and business.

  1. Alts Innovators: Gennaro Leo on Sports Ownership

    OCT 20

    Alts Innovators: Gennaro Leo on Sports Ownership

    Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this episode of Tuesdays with Morrisey, we discuss how sports ownership is changing and growing into a sophisticated asset class that combines real estate, technology, media and entertainment. Top Takeaways 1. Sports ownership has evolved from a passion-driven pursuit into an institutional asset class. What began with local owners now attracts private equity and global investors seeking stable, outperforming returns. 2. Media and entertainment continue at the center of sports. Many consider sports to be the last frontier of live entertainment, and the emergence of deals like Amazon’s Thursday Night Football, shows like Netflix’s Drive to Survive, and the popularity of TikTok sensation Savannah Bananas show the convergence of modern media and sports. This was a central theme in our 2024 episode with Ari Temkin, “Why Live Sports Dominate Streaming and Audio Is Thriving”. 3. Stadiums and sports-related real estate development serve as community anchors, hosting concerts, graduations, and local events nearly every day of the year. Venues like SoFi Stadium and The Star in Dallas showcase how sports infrastructure fuels real estate and community growth. 4. Italian soccer has become a case study in global sports ownership, with American investors now owning more than half of Serie A clubs. Gennaro’s experience at AS Roma and Hellas Verona highlights the need for process, discipline, and respect for tradition when foreign owners enter a league. 5. As ownership and media distribution models continue to evolve, opportunities open up for players, fans, and investors. We’re seeing athlete-led venture funds to architecturally significant mixed-use developments, and increasingly, the convergence of sports with media, tech, and real estate. Full List of Topics Covered Gennaro’s career spanning tech, media, real estate and sports ownershipThe evolution of stadiums as community and economic hubsU.S. investment in European football and its impactHow media innovation drives sports growthThe intersection of sports, tech, and real estateBuilding sustainable value in a global sports ecosystemThe future of the player and fan experience, and ownership modelsGennaro Leo is an accomplished operator and investor with expertise spanning venture capital, private equity, sports management, and technology commercialization. He co-founded Austin Sports Ventures, partnering with Next Coast Ventures and Presidio Investors to manage and invest in professional sports assets and high-growth companies, including leading the acquisition and commercial strategy for Hellas Verona FC. Previously, he held senior roles at CAA ICON and A.S. Roma, overseeing major stadium and venue projects, and earlier in his career, he helped commercialize over 100 NSF-backed startups through the Innovation Accelerator & National Innovation Fund.

    45 min
  2. Alts Innovators Joe Kelly on Bitcoin and Cryptocurrency

    OCT 6

    Alts Innovators Joe Kelly on Bitcoin and Cryptocurrency

    After a year that put digital assets back in the headlines, long-term Bitcoin adoption is quietly compounding beneath the noise. Unchained reports helping “many thousands” of clients secure roughly $12B in Bitcoin via collaborative custody, while on-chain “HODL waves” data shows that ~60% of all Bitcoin typically hasn’t moved in a year or more, signaling growing conviction among holders. For family offices, entrepreneurs, and advisors navigating the alternative asset landscape, that combination of institutional-grade controls and patient capital is reshaping how Bitcoin is owned and used. So the big question becomes: If Bitcoin is maturing as a monetary asset, what does “responsible” Bitcoin finance actually look like—and who will build it? On this first episode of our four-part mini-series on the alternative asset market, Tuesdays with Morrisey host Adam Morrisey welcomes Joseph Kelly, Co-founder and CEO of Unchained, to explore Bitcoin’s evolution from tech curiosity to durable balance-sheet asset. In this episode, they discuss the founding story of Unchained, cryptocurrency as an alternative asset class, and emerging practical applications of blockchain technology. Their conversation also covers the market cycles that shaped Unchained’s strategy, why collaborative custody redefines the risk equation, and how real-world applications—like payments, lending, and estate planning—are being built on Bitcoin’s unique foundation. Key takeaways from the episode… Amidst the noise of rises and falls, meme-coins and YOLO bets, it’s an overlooked fact that roughly 60% of Bitcoin is held by people or businesses that have never sold more than 25% of their portfolio.Joe Kelly and his co-founders at Unchained saw an opportunity in 2016 to launch a financial services company to serve long-term holders of Bitcoin, growing to help thousands of clients secure over $12B of assets.The underlying technology of Bitcoin and Blockchain is strong. However, despite its promise, it is still relatively untested in terms of practical application and largely remains a store of value, considered by many to be an essential part of a balanced financial portfolio.The future for Bitcoin is unclear, but many believe it will rise to more commonplace relevance in an increasingly digital, interconnected and global world as massive investments in stablecoins and other applications take center stage.The episode also covers… Joseph’s path from tech entrepreneur to Bitcoin builderLessons learned living aboard a sailboat with his familyFounding Unchained in 2016 and early challengesThe philosophy behind collaborative custodyWhy lending against Bitcoin matters for long-term holdersBuilding advisory, IRA, and inheritance planning toolsThe role of lightning, stablecoins, and emerging layer-2sWhy education and usability are key to mass adoptionTrust, reputation, and long-term positioning in financial servicesJoseph Kelly is the Co-founder and CEO of Unchained, a Bitcoin-focused financial services and technology firm known for collaborative custody. A second-time founder who previously built and exited an enterprise data company, Kelly blends technical rigor with conservative risk management. Under his leadership, Unchained has scaled to secure billions in client Bitcoin, offer dollar lending against BTC collateral, deliver IRA and advisory services, and launch a trust company for advanced estate needs.

    44 min
  3. The Wellness Race: Identity, Psychology, and Business with Brian Von Ancken

    AUG 11

    The Wellness Race: Identity, Psychology, and Business with Brian Von Ancken

    From wearable sleep scores to cold plunges and recovery lounges, wellness has moved from a niche pursuit to a cultural status symbol. America’s wellness economy is now valued at $2 trillion, and its influence is no longer confined to gyms and juice bars—it’s shaping identity, social life, and even career choices. But as the industry grows, so do questions about accessibility, authenticity, and whether optimization is empowering us… or exhausting us. What does “wellness” really mean in 2025—and how can it evolve into something that’s both effective and inclusive? On this episode of Tuesdays with Morrisey, host Adam Morrisey sits down with Brian Von Ancken, founder of Wellness Growth Mastermind—a community for industry entrepreneurs, operators, and leaders. They explore how identity drives behavior change, why recovery data has replaced luxury goods as a status marker, and how the industry can democratize cutting-edge innovations. Highlights from the conversation… Identity as the engine of behavior change: When wellness becomes part of how people see themselves (“I’m an athlete”), lifestyle shifts are more likely to stick. Tech and status in wellness: From Oura rings to AI-powered scheduling, wearables are redefining how people measure and signal health progress. The promise and pitfalls of optimization: Striving for constant improvement can inspire—but also overwhelm—unless guided by joy, balance, and personal “total health formulas.” Brian Von Ancken is a wellness industry leader with over 15 years of experience growing brands through partnerships, sales, and community-building. He has held leadership roles at Barry’s, Othership, and Tough Mudder, and founded multiple ventures, including ANCKOR and Wellness Growth Mastermind. His expertise spans brand growth strategy, strategic partnerships, and fostering peer networks to help wellness businesses scale effectively.

    42 min
  4. Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony

    JUL 7

    Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony

    Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of e-commerce revenue, highlighting just how influential trust-based recommendations have become. At the center of that shift is “vibe marketing,” a new way of thinking about how brands and creators grow together. So, what does it really mean to “get the vibe right”? And how are creators and brands redefining influence? In this episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Andrew Abony, founder and CEO of Adbloom, about how affiliate marketing is evolving into something bigger—what Andrew calls vibe marketing. Andrew’s background spans traditional media, early-stage startups, and the modern creator economy, and he’s on a mission to help people earn a living by being themselves. The duo talk about what it really means to “get the vibe right,” how brands are losing control (in a good way), and why authenticity is the most valuable currency in marketing today. Key takeaways from the episode… Affiliate = Authentic referrals at scale Andrew reframes affiliate marketing as a simple idea: people sharing products they actually use and love—and getting paid for it. Vibes > Virality Brands win when their values, products, and partners align emotionally. When that alignment is off, people feel it and tune out. Execution over everything There are lots of good ideas out there. The ones that win are the ones that get shipped. No matter how scrappy the start. Let go of control The best-performing content often comes from creators, not corporate. Smart brands are leaning into co-creation, not just dictating the narrative. The new frontier is human + AI Creators are using AI to scale their voice. Not to replace themselves, but to extend what they can do across platforms. The episode also covers… The story behind Adbloom’s start The origin of affiliate marketing Stanley mugs and vibe-driven growth Why B2B is starting to look more like D2C Creating community as a byproduct of doing something special Running, raison d’être, and what happens when you have the will and support to win Andrew Abony is the CEO and co-founder of Adbloom, a high-growth affiliate and partnership marketing agency that helps startups and enterprise clients scale through creator-driven content and performance marketing. With over 15 years of experience in growth strategy, digital product innovation, and mobile marketing, he has led initiatives at companies like Mood Media and Somerset Entertainment, where he launched award-winning products and forged key partnerships. His clients have included major brands like Uber, Buzzfeed, RBC, and ByteDance, and his work spans the gig economy, fintech, edtech, and D2C sectors.

    50 min
  5. Productivity, Happiness and the Future of Remote Work with Steven Puri

    MAY 12

    Productivity, Happiness and the Future of Remote Work with Steven Puri

    Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70% of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being with performance are gaining traction as questions about the future of remote work grow more urgent. How can remote professionals stay productive and present without burning out? On this episode of Tuesdays with Morrisey, host Adam Morrisey welcomes guest Steven Puri, a former film executive turned tech founder. They explore Steven’s fascinating career journey from pioneering digital film in Hollywood to founding multiple startups and how hybrid workflows in the film industry inspired his latest venture, . Along the way, they discuss how yoga, failure, and bold feedback shaped his philosophy that productivity isn’t the goal; it’s about building systems that help people live and work well. Top Takeaways The film industry's long-standing use of remote and hybrid work offers valuable models and lessons for today's tech and other industries adapting to flexible work environments.Luck favors the prepared. Steven’s entry into film was “random,” but his ability to bridge creativity and engineering made him invaluable during the film industry’s digital revolution.Failure is an unmatched teacher. After some early success in film, Steven had a few failed startup attempts - he credits the creation of a list of all the reasons he failed as the key to success in his newest venture.Productivity isn’t the goal—happiness is. The Sukha Company was born not from a desire to help people get more done, but from a mission to help them feel better about their work and lives.Full List of Topics Covered How Steven ended up getting into filmTransitioning from studio executive to startup founderThe power of reflection after failureThe origins of Sukha and redefining productivitySpirituality, yoga, and self-work in businessBuilding flow into remote work systemsCreating a community for distributed teamsThe future of remote and hybrid workNavigating feedback, leadership, and growthSteven Puri is a multi-time founder, former film executive, and the creator of The Sukha Company, a platform designed to help remote workers overcome procrastination and distraction to be focused, happier, and healthier. With a background spanning from Oscar-winning films to building startups, Steven brings a unique blend of creativity, technical leadership, and emotional intelligence to everything he builds.

    55 min
  6. The Lost Art of Heroism with Dr. Scott Allison

    APR 14

    The Lost Art of Heroism with Dr. Scott Allison

    For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with Dr. Scott Allison was a true treat. Dr. Allison is professor emeritus of psychology at the University of Richmond and a leading researcher and author on heroism and leadership. He has dedicated his career to studying what makes a hero, the psychological patterns behind heroic action, and how ordinary people can step into their own flavor of heroism.. In this episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Dr. Scott Allison. Together, they explore the myths and realities of heroism, the psychology behind heroic leadership, and how we can apply these lessons to our own lives. See the top takeaways below. Top Takeaways Heroism is Love in Action – Scott defines heroism as an act of love, selflessness, and courage that anyone is capable of demonstrating. The Hero’s Journey is Universal – We all go through trials, transformations, and growth, just like mythological heroes. The key is how we use our experiences to help others. Small Acts Have a Ripple Effect – Heroism isn’t just about grand gestures—small acts of kindness, resilience, and service add up to a heroic life. The Shadow Side of Heroism – Even heroes have flaws and struggles. Scott explains how overcoming personal challenges often leads to a greater capacity to serve others. We Are Drawn to Stories for a Reason – Whether in movies, mythology, or real life, stories of heroism shape how we see ourselves and the world. Learning to analyze and apply them can help us grow. Topics Covered The meaning and personal significance of W.H. Auden’s quote, “We must love one another or die.” Dr. Allison’s decades-long exploration of heroism Why people often see heroism as distant—and what shifts that perception Insights from Joseph Campbell, Dr. Phil Zimbardo, and the heroic mindset Common traits of heroic leaders across history and myth The shadow side of heroes and how strengths often stem from hardship The role of cultural myths in shaping our worldview Reflections on modern leadership and the disappearing “unsung hero” Heroic principles for everyday life We hope this conversation with Dr. Scott Allison inspires you to recognize the heroism in yourself and those around you.

    52 min
  7. APR 14 · VIDEO

    The Lost Art of Heroism with Dr. Scott Allison

    For many people, the word “hero” stirs up some resistance. The notion is that heroes exist “out there” in some far away place but not upclose in our lives, and certainly avoiding the possibility that each of us have the opportunity to be a hero, or be heroic in our own way. This conversation with Dr. Scott Allison was a true treat. Dr. Allison is professor emeritus of psychology at the University of Richmond and a leading researcher and author on heroism and leadership. He has dedicated his career to studying what makes a hero, the psychological patterns behind heroic action, and how ordinary people can step into their own flavor of heroism.. In this episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Dr. Scott Allison. Together, they explore the myths and realities of heroism, the psychology behind heroic leadership, and how we can apply these lessons to our own lives. See the top takeaways below. Top Takeaways Heroism is Love in Action – Scott defines heroism as an act of love, selflessness, and courage that anyone is capable of demonstrating. The Hero’s Journey is Universal – We all go through trials, transformations, and growth, just like mythological heroes. The key is how we use our experiences to help others. Small Acts Have a Ripple Effect – Heroism isn’t just about grand gestures—small acts of kindness, resilience, and service add up to a heroic life. The Shadow Side of Heroism – Even heroes have flaws and struggles. Scott explains how overcoming personal challenges often leads to a greater capacity to serve others. We Are Drawn to Stories for a Reason – Whether in movies, mythology, or real life, stories of heroism shape how we see ourselves and the world. Learning to analyze and apply them can help us grow. Topics Covered The meaning and personal significance of W.H. Auden’s quote, “We must love one another or die.” Dr. Allison’s decades-long exploration of heroism Why people often see heroism as distant—and what shifts that perception Insights from Joseph Campbell, Dr. Phil Zimbardo, and the heroic mindset Common traits of heroic leaders across history and myth The shadow side of heroes and how strengths often stem from hardship The role of cultural myths in shaping our worldview Reflections on modern leadership and the disappearing “unsung hero” Heroic principles for everyday life We hope this conversation with Dr. Scott Allison inspires you to recognize the heroism in yourself and those around you.

    52 min
  8. The Secret to Life-Changing Drive With Professional Cyclist and Author Leah Goldstein

    MAR 24

    The Secret to Life-Changing Drive With Professional Cyclist and Author Leah Goldstein

    Some people have a moment where they answer the call to do something incredibly challenging, and some people make a life out of it. Leah Goldstein is in the second camp. Here is her track record: World champion kickboxer, first-ever female Israeli Defense Force undercover police officer, 1998 duathlon Olympic qualifier, professional cyclist, published author and a member of the International Jewish Sports Hall of Fame. In 2021, she became the first woman in history to win the overall solo division of the Race Across America, a grueling 3,000-mile endurance race. Resilience and peak performance are often talked about, but few embody them like Leah Goldstein—what can we learn from her relentless drive? What is the key to unlocking relentless drive and pushing beyond perceived limits? How do we balance ambition with sustainability to prevent burnout? Leah Goldstein joins Tuesdays with Morrisey to discuss her extraordinary journey and the lessons she’s learned about perseverance, resilience, and the power of showing up. In this episode, host Adam Morrisey speaks with Leah Goldstein about: How she transitioned from world-class kickboxer to undercover IDF officer to ultra-endurance cycling champion. The mental and physical demands of the Race Across America and how she overcame extreme adversity. Why true burnout comes from chasing external validation rather than personal passion. Leah Goldstein is a world-class endurance athlete, motivational speaker, and former elite commando instructor. She made history as the first woman to win the overall solo division of the 3,000-mile Race Across America and has an extensive background in combat training, having served in the Israeli Defense Forces’ special forces unit. As a former professional cyclist, World Kickboxing Champion, and author of No Limits, Leah continues to inspire audiences globally with her message of resilience, perseverance, and pushing past limitations.

    44 min
5
out of 5
9 Ratings

About

Morrisey aims to connect with entrepreneurs, authors and thought leaders to empower listeners with new insights on topics including leadership, creativity, technology and business.