45 min

Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus Grow & Tell

    • Entrepreneurship

Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams.
Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding.
In today’s episode, Alex and Alexa discuss:
The backstory behind Pocus's foundingPocus's approach to fundraisingThe role of sales in a product-led motionWhen PLG companies should hire their first sales repWhy Pocus isn't a product-led company themselvesAnd a bunch of other PLG best practicesEven if you’re not in PLG, there’s tons of gold sales and go-to-market advice in this episode. 

It was only 3 years ago that Alexa Grabell was working in a sales operations role at Dataminr. 
She realized how much-untapped value was sitting in product and customer data.
After going back to school to complete an MBA at Stanford in 2021, Alexa co-founded Pocus—a revenue data platform that helps go-to-market teams surface insights from their product usage data.
Through building Pocus, Alexa has become one of the leading voices in product-led growth (PLG) and product-led sales.

Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams.
Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding.
In today’s episode, Alex and Alexa discuss:
The backstory behind Pocus's foundingPocus's approach to fundraisingThe role of sales in a product-led motionWhen PLG companies should hire their first sales repWhy Pocus isn't a product-led company themselvesAnd a bunch of other PLG best practicesEven if you’re not in PLG, there’s tons of gold sales and go-to-market advice in this episode. 

It was only 3 years ago that Alexa Grabell was working in a sales operations role at Dataminr. 
She realized how much-untapped value was sitting in product and customer data.
After going back to school to complete an MBA at Stanford in 2021, Alexa co-founded Pocus—a revenue data platform that helps go-to-market teams surface insights from their product usage data.
Through building Pocus, Alexa has become one of the leading voices in product-led growth (PLG) and product-led sales.

45 min