Turning partnerships into cultural moments that sell

Partnership marketing has shifted from a nice-to-have to a real growth lever for brands looking to cut through the noise. In this episode, Keke Strayhan, Head of Partnerships at Flywheel, breaks down what makes a partnership actually work, why authenticity and strategy matter more than hype, and how brands of all sizes can use partnerships to reach new audiences, build cultural relevance, and drive sales.