28 min

Turning Product into Brand with Soon Yu, author of Iconic Advantage Fashion Made

We sat down with Soon Yu to dissect what it really takes to create an iconic brand. Rest assured, this doesn't have to mean global domination like Nike or Apple, we can all apply this strategy to our current product range, not to mention in our personal lives as well.

We sat down with Soon Yu to dissect what it really takes to create an iconic brand. Rest assured, this doesn't have to mean global domination like Nike or Apple, we can all apply this strategy to our current product range, not to mention in our personal lives as well.

28 min