5 episodes

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier? 
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions… 
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business. 
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

TV Advertising Blueprints: Building Brands and Driving Sales Marketing Architects

    • Business
    • 5.0 • 30 Ratings

Is TV dead? What value should I expect from a national TV campaign? Isn’t digital easier? 
The truth is, there is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions… 
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business. 
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.

    Does Award-Winning Creative Actually Win?

    Does Award-Winning Creative Actually Win?

    For performance marketers, having the right creative is essential. That’s why conducting research and pretesting to better understand the consumer are more important than winning awards—and ultimately will be better for the bottom line.
    In this episode, we’re talking with Rob DeMars, Chief Creative Officer at Marketing Architects, about how to develop commercials that drive results.
    Topics covered:
    Why high production value doesn’t necessarily lead to better performance
    Why savvy marketers pretest creative
    Marketing Architect’s five-step approach to developing creative 


    Order our new book on TV advertising: https://www.marketingarchitects.com/book
    Resource: “There’s a gulf between how consumers and and how marketers think they act:Ipsos” by The Message
    Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

    • 21 min
    What Makes a Strong Strategy?

    What Makes a Strong Strategy?

    Strategy is a vital part of any marketing campaign. But for a channel as powerful as TV, it's especially important to invest in optimizing your messaging, positioning, and target audience. Not doing so could mean missing out on major opportunities.
    In this episode, we chat with Catrina McAuliffe, SVP of Brand Strategy at Marketing Architects, about the value of using data and research to inform strategy. Plus, we connect with Kim Lesinski, AVP of Integrated Marketing at Physicians Mutual Insurance Company to learn from an active campaign.
    We discuss:
    Why strategy is so important, especially in TV
    How the industry has evolved to base decisions on data
    The performance brief process
    Why ongoing optimization is key to strategy 


    Order our new book on TV advertising: https://www.marketingarchitects.com/book
    Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

    • 23 min
    Which Decisions Drive Big Results?

    Which Decisions Drive Big Results?

    Don’t expect small moves to drive game-changing growth. Real, meaningful change requires bold action. Launching a TV campaign happens to be one of the best bold moves you could make.
    In this episode, we chat with Chuck Hengel, CEO & Founder of Marketing Architects, about TV, the complexities of modern marketing, and the importance of bold action for driving real business results. Plus, we connect with Reed Kiely, Associate Insights Director at VAB, to get a glimpse into how TV is becoming a more accessible channel for advertisers.
    We discuss:
    Why bold moves are the only way to drive new growth and fresh opportunities
    How developing the HurryCane enabled the company to gain valuable marketing experience
    Marketing Architects’ All-Inclusive approach to TV advertising
    Emerging data and media-buying trends 


    Resources we mentioned during the podcast:
    VAB’s Library of Insights 


    Order our new book on TV advertising: https://www.marketingarchitects.com/book
    Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

    • 28 min
    Is Digital Our Destiny?

    Is Digital Our Destiny?

    Digital isn’t perfect. In fact, over-reliance on digital advertising can be devastating. However, pairing digital with TV can alleviate digital’s shortcomings while boosting the benefits of both channels.
    In this episode, we’re chatting with Angela Voss, Chief Client Officer at Marketing Architects, about how to drive growth using digital and TV. We also hear from Chuck Hengel, CEO at Marketing Architects on the value of a diversified marketing mix.
    Topics covered:
    The pros and cons of digital
    Making TV and digital advertising more cost-effective
    Advice for a performance brand considering television  


    Order our new book on TV advertising: https://www.marketingarchitects.com/book
    Resource: Re-evaluating Media Study by Ebiquity Marketing
    Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

    • 18 min
    Is TV Dead?

    Is TV Dead?

    TV’s not dying—it's evolving. It continues to hold business-transforming opportunities for performance marketers seeking meaningful growth, if those marketers are willing to adapt along with the channel. 
    In this episode, we chat with Whitney Stratten, Vice President of Client Growth at Marketing Architects, about the evolving benefits of TV. Plus, we check in with Todd Wehmann, the Head of Marketing at Touch of Modern, to learn how TV helped a digitally-native brand stand out. 
    We discuss: 
    - The dynamic and evolving world of marketing 
    - Driving profitable growth with TV 
    - The unmatched reach and credibility that comes with linear TV 
    - Innovative approaches to TV in the digital era 
    Order our new book on TV advertising: https://www.marketingarchitects.com/book 
    Tune into more TV advertising insights by subscribing to the show on Apple Podcasts,Spotify, or wherever you listen to podcasts.
    Listening on a desktop & can’t see the links? Just search for TV Advertising Blueprints in your favorite podcast player.

    • 19 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

Logan Lyles ,

Fun show, great format

So fun being a part of the production of this show. Great format that makes the content digestible and fascinating topics on the evolution of the TV landscape!

Boonjers ,

Super insightful!

TV advertising can seem complex, TV Advertising Blueprints removes the guess work and gives practical advice for the current landscape.

AngelaC5 ,

Congratulations!

Looking forward to more! 🥳

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
Tim Ferriss: Bestselling Author, Human Guinea Pig
NPR
BiggerPockets

You Might Also Like

Stitcher & Claire Fallon, Emma Gray
Joshua Fields Millburn, Ryan Nicodemus
Chatty Broads with Bekah and Jess