22 episodes

TVSquared presents "TV Talk with Jo Kinsella," the podcast designed to bring you news, insights, and real-world perspectives from leaders across the evolving TV industry.

TVSquared Presents: TV Talk with Jo Kinsella TVSquared

    • Marketing
    • 3.7 • 3 Ratings

TVSquared presents "TV Talk with Jo Kinsella," the podcast designed to bring you news, insights, and real-world perspectives from leaders across the evolving TV industry.

    Putting Audience at the Center of Your TV Strategy

    Putting Audience at the Center of Your TV Strategy

    Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the...

    • 28 min
    The ABCs of DTC Success

    The ABCs of DTC Success

    Jo is joined by Mark Jones, President and CEO of LifeBrands D2C. Mark has been working with DTCs for decades. He launched Billy Blanks’ Tae Bo campaign in the 90’s and has since been skyrocketing DTC companies to success. Hear how Mark thinks about...

    • 37 min
    Measure TV How People Watch It

    Measure TV How People Watch It

    We can’t use old tech to measure a digital version of television. In this week’s episode, Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital and giving advertisers the cross-platform...

    • 22 min
    Enabling the Enablers

    Enabling the Enablers

    This week Jo is joined by Aleck Schleider, CRO at Blockgraph, to discuss the TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"

    • 33 min
    The Future of TV is Addressable

    The Future of TV is Addressable

    On this episode of TV Talk, Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal for viewers, brands, and broadcasters/networks.

    • 29 min
    The Relationship Between OTT and Mobile

    The Relationship Between OTT and Mobile

    Most people associate OTT consumption with TV sets, but mobile accounts for about 22% of viewing time, making it a channel that shouldn’t be ignored by marketers. This episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the...

    • 31 min

Customer Reviews

3.7 out of 5
3 Ratings

3 Ratings

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