Twinning Strategy: Leadership and Scaling for Small Businesses

Twinning Strategy
  • 0.0 (0)
  • BUSINESS
  • UPDATED DAILY

Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.

  1. 1D AGO

    Episode 91: The Adaptive Business - Growing with AI as it Evolves

    Nick Pope joins Eric Sigel, Elena Pultilina and Jeff Sigel for a lively conversation about how to leverage AI now and be ready as the technology evolves. Nick's Message: Don’t just teach tools; Rewire how teams think about their work. About Nick: Nick Pope os Chief AI Officer at Train in Your Lane, America’s #1 Corporate AI Training Company."My path to AI training was completely unintentional, but it turned me into exactly the right kind of generalist for this moment. Chemical engineering (systems thinking), teaching 4th graders (breaking down complexity), 18 years in Fortune 40 companies (sales, leadership development, executive coaching, content creation), and my time at The Rundown AI reaching 1M+ daily readers with cutting-edge insights. This eclectic background means I don’t just know AI; I know how to make it stick for anyone, in any industry.Beyond Train in Your Lane, I serve New Hampshire businesses as “The AI Pope,” helping local companies compete with tech-enabled competitors through practical AI implementation. As Regional Organizer for AI in NH, I’m passionate about ensuring our local economy doesn’t get left behind in the AI revolution."

    40 min

  2. NOV 2

    Episode 90: The Other AI - Authenticity and Inclusion

    **Spotify Podcast Description:** Join us for a spooktacular episode full of insights and revelations! 🎃 This Halloween, we're tackling the crucial question: When we say "bring your whole self to work," are we really welcoming everyone's authentic selves or simply the well-behaved versions? With special guest Tara Nelson, we're diving headfirst into the disparities women face in the tech industry and the importance of nurturing authenticity and inclusion in the workplace. Tune in for a conversation packed with personal experiences, statistics, and strategies to foster a more inclusive environment. Let’s redefine what “whole self” really means! https://youtube.com/live/TOAtXl8UpsE?feature=share #HalloweenEpisode #Authenticity #Inclusion #WomenInTech #Diversity #Mentorship #TechDisparities #BringYourWholeSelf #Podcast #Inspiration

    39 min

  3. OCT 25

    Episode 89: Maximize Every Interaction: Growth, Podcasting & Branding

    John Golden joins Eric Sigel, Jeff Sigel and Elena Putilina on Twinning Strategy to talk about how creating an authentic, consistent, impactful image and brand drives business growth. John's Focus:Helping businesses scale through three key areas: maximizing every interaction with strategies like preparation, authenticity, and continuous learning; building impactful business podcasts through consistency, valuable content, and creative marketing; and strengthening brands with a strong online presence, professional image, and networking skills. His work equips leaders to build trust, expand influence, and create sustainable growth.John's Bio: John is a globally recognized thought leader in Sales and Marketing, a renowned speaker, and a business strategist. With over 1,500 video interviews conducted for Sales POP!, a leading online sales magazine, YouTube channel, and podcast, his platform is ranked in the top 2% of podcasts globally, out of 3,320,580 shows, according to Listen Notes.Previously, John served as the CEO of Huthwaite, a global sales consulting firm, and Omega Performance. In addition to his professional accomplishments, John is a passionate martial artist and lifelong seeker of wisdom. He is also the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

    40 min

  4. OCT 19

    Episode 88: The Promise of Enterprise AI Integration - Hype OR reality?

    Stephen Cooper joins Elena Putilina, Jeff Sigel and Eric Sigel to talk about where we really are with AI at the enterprise level - separating hype from reality. Stephen's Message: "My focus is on navigating the complex realities of AI integration as an enterprise tool across an organization. Many companies fall short on its strategic and workflow KPIs not from a lack of vision, but from failing to bridge the gap between ambitious aspirations and the capabilities available through a rational, hands-on implementation. I specialize in the operational and cultural work required to move AI from a strategic concept to a tangible driver of value. This involves designing a clear strategy, establishing effective governance, ownership and participation, and building a culture of adoption to ensure that new technologies deliver in a timeline that is practical and realistic." Stephen's Bio: Stephen Cooper is a senior executive and consultant with over two decades of experience driving significant shareholder value through strategic transformations. With a hands-on approach to navigating AI adoption, he has generated over $70M in new revenue and reduced costs by over $40M. His work focuses on bridging the gap between AI's potential and its practical implementation, ensuring that technology investments translate into tangible business outcomes and scalable growth.Links: www.mardalellc.comwww.linkedin.com/in/cooper-steve/ https://youtube.com/live/joM4_L-ofNA

    37 min

  5. OCT 12

    Episode 87: Selling Science: The Art of Storytelling in Biotech

    Join us this week for an exhilarating episode where we welcome the brilliant Dustin Poole, VP of Sales and Operations at Cambridge Scientific Products, to discuss "The Art of Storytelling and Biotech." Dive into the fascinating intersection of narrative and innovation in the scientific world! Discover how powerful storytelling can bridge complex technology with everyday audiences, influence perspectives, and ignite inspiration in the biotech field. Tune in for insightful conversations, engaging debates, and a sprinkle of humor about aliens and the stories that shape our reality! #Biotech #Storytelling #Innovation #ScienceCommunication #TechSales #Podcast #CustomerEngagement #DustinPoole #AliensAndScience https://youtube.com/live/-unB1DxFy0c

    38 min

  6. OCT 5

    Episode 86: Using AI to Reinvent Yourself

    Healthcare doesn’t need AI promises. It needs AI solutions.That’s exactly what Rick Munger - serial healthtech entrepreneur and founder of Eiger Creative, DosePlanner, and QR-Meds - is building.Rick joined Eric Sigel, Jeff Sigel and Elena Putilina to share how AI can transform pharmacy operations and improve everyday patient experience.Rick’s innovation journey started from a humble high school job as a janitor at a nursing home where he gathered his first insight on dispensing medications. Fast forward to today, and his newest venture, QR-Meds, closes a critical gap: giving patients convenient digital access to essential drug information, label, usage instructions, pharmacy contacts, etc. No more chasing misplaced paper handouts. Here’s his genius: AI drafts the content at scale, while human expertise ensures compliance and accuracy. A great example of AI and people working together.About Rick: I excel at finding ways to improve processes and support people through the use of technology and digital means. My business methodology is to analyze the situation, identify the problems, determine the needs, and then build the solution. Strategist, capability-builder, and transformation executive with superior analytical reasoning and implementation. Links: eigercreative.comlinkedin.com/in/rick-munger https://youtube.com/live/bQ2krArpVyA

    31 min

  7. SEP 21

    Episode 85: You Create the Future WIth the Decisions You Make Today

    In this vibrant episode, we dive deep into the world of leadership and decision-making with Rick Williams, the insightful author of *Create the Future*. As he shares his experiences, Rick emphasizes that the choices we make today shape the outcomes of tomorrow. Drawing on his unique experiences from sailing adventures and traversing the tumultuous waters of business leadership, he illustrates how lessons learned on a sailboat parallel the business world. From preparation to strategy and teamwork dynamics, Rick highlights the importance of adaptability in both sailing and corporate life. Listeners will discover that effective decision-making is not just about quick fixes—it's about building a resilient decision-making process that can navigate the complexities of a volatile world. Rick also encourages leaders to integrate diverse perspectives from their teams, emphasizing that collaboration and open dialogue are vital for mastering the art of decision-making. Get ready for an engaging conversation that unfolds insights about leadership's delicate balance between decisiveness and vulnerability, responsibility, and the necessity of fostering a supportive culture in which innovation can thrive. 🔥 Tune in to gain valuable leadership wisdom! #Leadership #Podcasts #DecisionMaking #BusinessStrategy #CreatetheFuture #Sailing #Teamwork #GrowthMindset #RickWilliams https://youtube.com/live/xJLmqm68IfY

    37 min

  8. SEP 14

    Episode 84: Rare Hope - Accelerating the discovery of treatments for rare diseases

    Join us on this week's episode: "Rare Hope: Accelerating Treatment Discovery for Rare Diseases" as we explore the powerful intersection of hope and science with Nina and Simon Frost, co-founders of the transformative charitable organization, Rare Hope. This episode sheds light on the heart-wrenching realities of living with rare diseases while offering a beacon of optimism for families navigating these challenges. Learn about innovative strategies to advance treatment and the vital importance of building community within the rare disease space. Let’s change the narrative around rare diseases together, because hope is anything but rare! #RareDiseases #Hope #HealthInnovation #PatientAdvocacy #Science #Healthcare #Community #MedicalResearch #TreatmentDiscovery https://youtube.com/live/ak2rZo9msH0

    39 min
See All (86)

About

Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.

Information