Twinning Strategy: Leadership and Scaling for Small Businesses

Twinning Strategy

Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.

  1. OCT 25

    Episode 89: Maximize Every Interaction: Growth, Podcasting & Branding

    John Golden joins Eric Sigel, Jeff Sigel and Elena Putilina on Twinning Strategy to talk about how creating an authentic, consistent, impactful image and brand drives business growth. John's Focus:Helping businesses scale through three key areas: maximizing every interaction with strategies like preparation, authenticity, and continuous learning; building impactful business podcasts through consistency, valuable content, and creative marketing; and strengthening brands with a strong online presence, professional image, and networking skills. His work equips leaders to build trust, expand influence, and create sustainable growth.John's Bio: John is a globally recognized thought leader in Sales and Marketing, a renowned speaker, and a business strategist. With over 1,500 video interviews conducted for Sales POP!, a leading online sales magazine, YouTube channel, and podcast, his platform is ranked in the top 2% of podcasts globally, out of 3,320,580 shows, according to Listen Notes.Previously, John served as the CEO of Huthwaite, a global sales consulting firm, and Omega Performance. In addition to his professional accomplishments, John is a passionate martial artist and lifelong seeker of wisdom. He is also the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

    40 min
  2. OCT 19

    Episode 88: The Promise of Enterprise AI Integration - Hype OR reality?

    Stephen Cooper joins Elena Putilina, Jeff Sigel and Eric Sigel to talk about where we really are with AI at the enterprise level - separating hype from reality. Stephen's Message: "My focus is on navigating the complex realities of AI integration as an enterprise tool across an organization. Many companies fall short on its strategic and workflow KPIs not from a lack of vision, but from failing to bridge the gap between ambitious aspirations and the capabilities available through a rational, hands-on implementation. I specialize in the operational and cultural work required to move AI from a strategic concept to a tangible driver of value. This involves designing a clear strategy, establishing effective governance, ownership and participation, and building a culture of adoption to ensure that new technologies deliver in a timeline that is practical and realistic." Stephen's Bio: Stephen Cooper is a senior executive and consultant with over two decades of experience driving significant shareholder value through strategic transformations. With a hands-on approach to navigating AI adoption, he has generated over $70M in new revenue and reduced costs by over $40M. His work focuses on bridging the gap between AI's potential and its practical implementation, ensuring that technology investments translate into tangible business outcomes and scalable growth.Links: www.mardalellc.comwww.linkedin.com/in/cooper-steve/ https://youtube.com/live/joM4_L-ofNA

    37 min
  3. SEP 21

    Episode 85: You Create the Future WIth the Decisions You Make Today

    In this vibrant episode, we dive deep into the world of leadership and decision-making with Rick Williams, the insightful author of *Create the Future*. As he shares his experiences, Rick emphasizes that the choices we make today shape the outcomes of tomorrow. Drawing on his unique experiences from sailing adventures and traversing the tumultuous waters of business leadership, he illustrates how lessons learned on a sailboat parallel the business world. From preparation to strategy and teamwork dynamics, Rick highlights the importance of adaptability in both sailing and corporate life. Listeners will discover that effective decision-making is not just about quick fixes—it's about building a resilient decision-making process that can navigate the complexities of a volatile world. Rick also encourages leaders to integrate diverse perspectives from their teams, emphasizing that collaboration and open dialogue are vital for mastering the art of decision-making. Get ready for an engaging conversation that unfolds insights about leadership's delicate balance between decisiveness and vulnerability, responsibility, and the necessity of fostering a supportive culture in which innovation can thrive. 🔥 Tune in to gain valuable leadership wisdom! #Leadership #Podcasts #DecisionMaking #BusinessStrategy #CreatetheFuture #Sailing #Teamwork #GrowthMindset #RickWilliams https://youtube.com/live/xJLmqm68IfY

    37 min

About

Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.