Twins Talk it Up Episode 36: Build your Brand Right
In this episode, we meet with our good friend and fellow Howard University Bison Shala Graham. Shala is a brand strategist, speaker and writer. Shala shares about the importance of having a solid and effective brand. Your brand is your reputation. You have to be aware of your target audience and then manage that reputation while building upon your brand values. Your Brand is the foundation of your marketing.
Think about the most valued brands in the world and what makes them so effective. Brands like Google, Amazon and Apple are extremely successful as they know their audience and they stay true to the areas/niches that they specialize in. This allows them to be the right fit and the right solution. Do you know who your audience is and are you firm in your niche? You may not be the right solution for everybody; but for somebody, you are the perfect solution.
Shala poses the question of what makes your organization different. Volvo is extremely different than other manufacturers such as Subaru or Honda in the minds of potential buyers and yet they are all cars.
Branding changes should only happen when values change and when those you are trying to serve (your audience) change. Remember that it could take years and decades to build a brand - build a company's reputation and yet it can really take just one bad mistake or one instant to tarnish or destroy it. Authentic branding is about trust and your target audience needs to trust you and your organization.
Learn more about Shala Graham and her work at https://www.shalawgraham.com/
If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.
Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.
Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.
Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.
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