It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. You can almost look your audience in the face eyeball to eyeball. They can hear your voice, see your facial gestures, experience where you are and the power of what you have to share like never before.
Are you an active user of Twitter? Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience? Yes, one minute. Simply record up to a 30 second video, craft a simple 140 character tweet and hit the "tweet" button. Plus you can see the response and statistics within seconds! You will almost instantaneously know how many people saw the tweet, engaged with the tweet, watched the video, shared the video and more.
Did you know...
82% of Twitter users watch video content on Twitter
41% of Twitter users think Twitter is a great place to discover Twitter videos
Native video on Twitter drives more engagement than other 3rd party players (2.4x replies, 2.8x retweets, 1.9x favorites)
I had not done much with Twitter video until Gary Vaynerchuk sent me a personal video using Twitter. It literally took me experiencing the personal and engaging video from Gary that inspired me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community. Thank you Gary! :)
If you are not already tapping into the power of Twitter video, you should be. Take a listen to the 176th episode of the Social Zoom Factor podcast for 5 best practices to tap into the power of Twitter video marketing as well as 10 ideas for Twitter video content to inspire and connect with your audience and social media community.