36 min

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth Podcast Marketing Trends Explained

    • Marketing

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.
Well, that's exactly what we did, and in this episode, we're sharing what we found.
Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:
"What's the thing that has had the single biggest impact on growth in the past year."
They're answers, and the trend they hint at, might surprise you.
📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
Topics Covered
1:15 What is the average month-over-month growth rate for podcasts?6:11 The most-impactful tactics employed by high-growth shows10:49 Finding Podcast-Market Fit for your show14:30 The Content-Art Spectrum19:32 Why reducing listener churn is just as important as attracting new listeners 
22:01 Practical takeaways to increase your monthly growth rate
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Podcast Audience Survey TemplateHow to Run a Podcast Audience SurveyLinkfireChartableHow Acquired Grew Their Podcast Acquired PodcastWait But WhyThe Smash or Pass TestThe Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.
Well, that's exactly what we did, and in this episode, we're sharing what we found.
Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:
"What's the thing that has had the single biggest impact on growth in the past year."
They're answers, and the trend they hint at, might surprise you.
📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
Topics Covered
1:15 What is the average month-over-month growth rate for podcasts?6:11 The most-impactful tactics employed by high-growth shows10:49 Finding Podcast-Market Fit for your show14:30 The Content-Art Spectrum19:32 Why reducing listener churn is just as important as attracting new listeners 
22:01 Practical takeaways to increase your monthly growth rate
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Podcast Audience Survey TemplateHow to Run a Podcast Audience SurveyLinkfireChartableHow Acquired Grew Their Podcast Acquired PodcastWait But WhyThe Smash or Pass TestThe Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

36 min