Two Minute Tweaks w/ Lisa Uhrik Franklin Fixtures
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- Business
Brief book enthusiasm-building ideas and practical solutions for bookstores, libraries, college stores and other spaces connecting people with books. With Lisa Uhrik, co-owner of Franklin Fixtures -- the maker of shelves, browsers, custom counters, display cabinets, gondolas, dimensional slat wall, and bookcases for people creating powerful people places.
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Tweak #079: Writing Signs That Change the Air in the Room
In part one, we were omitting signs that distract. Now, we're talking about writing that thing that can ONLY come from you. Something scintillating. Something that is charged with your energy and your experience. We're bringing good writing into our signs – worthy of the good stories on our shelves – and enhancing the experience for every friend and customer.
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Tweak #078: When Less May Be More
We're exploring two principles of signage in our bookstores. In this first episode of two, we're editing the signs by reducing the quantity and helping people keep their focus on browsing and learning, rather than discarding and deciding. Join us on this journey of constant adaptation and discovery – where retail rules are bent and a whole new world of connection and creativity awaits!
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Tweak #077: Our Radically Changed Workforce
Rather than measuring retention, here is an offering of four questions that may better define staff success today. We're building on our understanding of the sansdemic (without enough people) and how that has shifted so many things about our work with others.
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Tweak #076: Tending the Flame
Each of our stores has a flame — an intangible essence that gives it unique life and meaning. And just as we might work to keep a physical flame going, our daily work in bookshops is rooted in tending this flame. Being in touch with the hearth — and the heart — of our store is such a rich way to begin each day. And it is where each day of display... each event... each cash flow report... starts.
How is your flame doing today? What do you need to keep it burning and giving warmth? -
Tweak #075: What Can a DIY Heat Map Help You See?
Today's episode provides insights into an effective and simple method of analyzing your store's visitor journey using a low-tech heat map. Join host Lisa Uhrik in the latest episode of the 'Two Minute Tweak,' where she explores this idea and her thoughts about "putting the milk in the back of the store."
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Tweak #074: Bookshop Mindflip — Thinking Like a Publisher
What would happen if we looked at our bookshops like a publisher looks at a book? Take a mental walk through the store with me and let's consider how the things that we know so well about the best books can help us in crafting the best bookstores.