95 episodes

Let’s get serious about marketing and business. Ultimate Marketer is your source for valuable insights on digital marketing and social media strategies. Join host Orlando Rios for a weekly introspective with expert guests so you can pull leads, make sales, and scale your online empire. New episodes every Tuesday!

Follow @orlandorios on Twitter and @imorlandorios on Instagram. Presented by DropkickAds.com!

Ultimate Marketer | A Real Digital Marketing Podcast Orlando Rios

    • Business
    • 4.6 • 9 Ratings

Let’s get serious about marketing and business. Ultimate Marketer is your source for valuable insights on digital marketing and social media strategies. Join host Orlando Rios for a weekly introspective with expert guests so you can pull leads, make sales, and scale your online empire. New episodes every Tuesday!

Follow @orlandorios on Twitter and @imorlandorios on Instagram. Presented by DropkickAds.com!

    #95 Today's Best Lookalike Audiences

    #95 Today's Best Lookalike Audiences

    Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways.
    In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 21 min
    #94 Google Performance Max

    #94 Google Performance Max

    Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket?
    In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 21 min
    #93 Do Business Like Vince McMahon

    #93 Do Business Like Vince McMahon

    When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman.
    In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 19 min
    #92 What I Learned with TikTok Ads

    #92 What I Learned with TikTok Ads

    For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 25 min
    #91 Broad Audiences. Yay or Nay?

    #91 Broad Audiences. Yay or Nay?

    Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white?
    In this episode, I'll explain when and why it may be useful depending on your circumstances.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 17 min
    #90 Are Lookalike Audiences Dead?

    #90 Are Lookalike Audiences Dead?

    With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died?
    In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy.
    Follow Host Orlando Rios:
    Twitter: @OrlandoRios
    Instagram: @IMOrlandoRios
    LinkedIn: Orlando-Rios


    Please subscribe, share, and rate this show!

    Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

    • 18 min

Customer Reviews

4.6 out of 5
9 Ratings

9 Ratings

a506 ,

Loving this podcast

Happy customer of Dropkick, and happy to have found the podcast. It’s been very educational and informative and he makes the concepts easy to understand for non-tech people. Keep up the work and I look forward to what’s to come.

SaraEleta ,

Essential Listening

Informative

Caribbeangirlsf1234 ,

Great podcast!

I recently started listening to the Ultimate Marketer podcast and it has been an invaluable source of information for me as an entrepreneur and business owner. So many of the topics and experiences I'm having are addressed in Orlando's episodes. Really enjoying it so far and highly recommend!

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
Andy Frisella #100to0
NPR
Guy Raz | Wondery
Jocko DEFCOR Network