29 episodes

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

UMAI Social Circle Umai Marketing

    • Business
    • 5.0 • 13 Ratings

Umai Marketing Co-Founders Alison and Karin just launched a podcast! From week to week, they’ll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders. You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let’s find out together.

    #29 The Good Audit Episode 4: The Cumin Club with The Rind PR

    #29 The Good Audit Episode 4: The Cumin Club with The Rind PR

    Join Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand. 

    • 52 min
    #28 The Good Audit Episode 3: Sippin Snax with The Rind PR

    #28 The Good Audit Episode 3: Sippin Snax with The Rind PR

    Join Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand. 

    • 1 hr 2 min
    #27 The Good Audit Episode 2: Lost River Apothecary with The Rind PR

    #27 The Good Audit Episode 2: Lost River Apothecary with The Rind PR

    Join Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand. 

    • 57 min
    #26 The Good Audit Episode 1: Willow Street Snacks with The Rind PR

    #26 The Good Audit Episode 1: Willow Street Snacks with The Rind PR

    Join Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand. 

    • 55 min
    #25: Early Stage Essentials for CPG with Sari Kimbell

    #25: Early Stage Essentials for CPG with Sari Kimbell

    Join Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.

    • 50 min
    #24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.

    #24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.

    Join Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.

    • 39 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Hollythehare ,

CPG with personality!

You'll start listening to this pod for the social media insights, but then Alison and Karin's personalities will keep you coming back for more!! :)

Granger123! ,

Pod cast

Good story Al and Karen.

Carcarcar98 ,

My fav podcast!

If you’re into CPG + social media, this is the podcast for you! 🤩

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