Unboxed: A Board Game Industry Discussion

Jen Graham-Macht & Danni Loe
  • 4.3 (11)
  • Business
  • Updated Monthly

Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / ACD Distribution) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast

  1. Jun 11

    S3E7: The Blockbuster Marketing Strategy

    Ever wonder what it would be like to market your board game like a blockbuster movie? Us too! So we read a book about it. Welcome to bookclub. Danni and Jen think through what a Blockbuster Strategy for a tabletop release could look like using the tools shared in Harvard professor Anita Elberse's book Blockbusters. The truth is, the strategy may be within reach already. Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    34 min

  2. Mar 26

    S3E6: Breaking Through the Noise with Deirdre Cross

    How do you reach your audience amidst an onslaught of distractions, from life, from brands, from your own actions? Deirdre Cross shares her experience in leadership roles at mass market-focused companies: what works and what doesn't for breaking through the noise, and where we go from here. Special thanks to our episode contributors: Deirdre Cross Super Secret Startup Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    46 min

  3. Mar 1

    S3E5: Continued Learning with Kathleen Mercury

    Kathleen Mercury is arguably the greatest champion of continued learning in the tabletop game industry. A lifelong learner, teacher, and advocate for creating spaces to pass on knowledge, she shares her inspirations for all of the above from a unique designer-forward perspective, with parallel benefits across several roles. Special thanks to our episode contributors: Kathleen Mercury Gen Con Game Design Academy GAMA Designer Day Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    47 min

  4. 11/17/2025

    S3E4: The Pursuit of Play with Rachele Harmuth

    Creating the best play experiences has never been as important as it is today. We are joined by Rachele Harmuth, Chief Product Officer at Crunchlabs and Founder of MESH, to discuss how harnessing the power of play impacts the emotional and mental health of all generations. Special thanks to our episode contributors: Rachele Harmuth Crunchlabs MESH Helps Read the MESH White Paper on Resilience Read the MESH White Paper on Youth Mental Health Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    55 min

  5. 10/16/2025

    S3E3: The Job Hunt with Ross Thompson

    Getting a job in the tabletop games industry is a dream come true! Knowing where to start your search though, can be a very daunting task. In this episode we're joined by Ross Thompson, industry veteran and steward of Tabletop Game Jobs Facebook Group, who sheds light on the job search journey in tabletop. He also shares trends and best practices for both applicants and employers looking to hire as well. Let's dive in. Special thanks to our episode contributors: Ross Thompson Tabletop Game Jobs Facebook Group Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    39 min

  6. 09/25/2025

    S3E2: Catalog Sidelines with Andrew Loreman

    Sidelines can be an awesome addition to your brand's catalog or a money sink that takes away from your core product focus. They're tough to get right, so we connected with Andrew Loremen, CEO of Many Worlds Tavern, a brand whose merch consistently catches our eyes, to help build a roadmap for sideline success. Special thanks to our episode contributors: Andrew Loreman Many Worlds Tavern Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    39 min

  7. 09/11/2025

    Bonus Round: Building Trust at Events with Bridgett Jeffries

    Today we’re joined by Bridgett Jeffries, who shares expert advice for hosting intentional and safe spaces for our tabletop community to join and celebrate their favorite hobby. Special thanks to our episode contributors: Bridgett Jeffries Symphony Entertainment Chaosium Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    9 min

  8. 08/21/2025

    S3E1: Making with a Message with Tory Brown

    Gaming, like most hobbies, can be an escape for the player. So in today's society, does that mean certain themes are off limits? Tory Brown, designer of Votes for Women, doesn't think so. She tackles discourse head on, balancing the harsh realities of history and making a product with a message. Special thanks to our episode contributors: Tory Brown Votes for Women Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

    48 min
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Ratings & Reviews

4.3
out of 5
11 Ratings

About

Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / ACD Distribution) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast

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