According to INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr—yes, they are married—we really can learn how to face the unknown and find the creative opportunity – the capacity for innovation - that it represents. In their new book The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown, which hits shelves mid-July and is available for pre-order now, they present a reassuringly practical approach to help us all develop the critical skills we need for dealing with uncertainty.
We discuss whether or not uncertainty can be a blessing in disguise, leaning into serendipity, how much the pandemic has changed our relationship with uncertainty, and today's current challenges relating to inflation, supply chains, and politics.
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