Welcome to Undeclared, where we will be exploring all the challenges currently facing Higher Education. Everything from changes in how higher education is perceived, to how institutions are handling lower enrollment rates, to what makes institutions stand out in the mind of students and faculty. Higher Ed has a long and illustrious history here in the United States, and it has faced many challenges and changes along the way. Unfortunately, history doesn't always help us solve modern problems and the world of Higher Education is facing many of the same issues other industries are facing. How to handle and use modern communication tools, dealing with faster and less in-depth news cycles, and the ever-present hurdle of differentiating yourself from all the background noise to grab someone's attention long enough to have an impact. We will bring you conversations and interviews with the leaders of higher ed institutions, case studies on what works and doesn't, research on trends and habits, and ultimately help our listeners get a better feel for what THEY can do at their own institution to excel and grow.
So who is this podcast for? It is for anyone in the higher education space that wants to understand where their institution sits in the marketplace right now, and what they can do to move it forward. It is for listeners who lead universities and education programs that need to cultivate a vision for their institution. And it for those who know their institution could be so much more, with just a little TLC in the right places. Join us to learn and share here on Undeclared.
10-Benefits of a Brand Strategy, with Allison Lanier
In a recent episode of the Undeclared podcast, we’ve discussed how to create a great brand strategy for your #HigherEd institution. In this episode of the podcast, host Allison Lanier explains the ten key benefits you can receive from getting intentional about your brand strategy, and she shares how these benefits can have a powerful effect on your students, your employees and even your community.
From College to University, with Dr. Laralee Harkleroad
Any big rebranding project is complex, but when your #HigherEd institution is transitioning from college to university, that complexity ramps up quickly. In this episode of the Undeclared podcast, Tusculum University Director of Marketing, Dr. Laralee Harkleroad, offers her invaluable wisdom and experiences navigating the complex challenge, not once but twice! She shares tips for getting buy-in from your community, keeping everyone on the same page, and making big transitions while honoring your history.
The Components of a Brand Strategy, with Allison Lanier
When you think about your brand strategy, what comes to mind? Your logo, your colors, your mascot? Those visual elements are important, but they make up just one part of your overall brand strategy…and often, when you’re doing a brand refresh, those are the elements that don’t necessarily need to be updated. In this episode of Undeclared, host Allison Lanier breaks down all the elements that go into a #HigherEd institution’s brand.
Marketing and the Global Pandemic, with Laura Jack
In this episode of the Undeclared podcast, Colgate University’s Vice President of Communications and acting Chief Diversity Officer, Laura Jack, discusses her unique dual roles with the university and shares her perspective at the intersection of higher education marketing and diversity, equity, and inclusion.
Trust the proven process, with Allison Lanier
In this episode of the Undeclared podcast, host Allison Lanier talks about the simple but crucial question of “what is your process?” and shares how asking it can help you make the most of your relationships with agency partners, can save you from future headaches and unexpected mishaps, and can give you both clarity and peace of mind whenever your #HigherEd institution is starting a new project or initiative.
The Power of Cross-Team Collaboration, with Keith Warburg
It can be very easy for the various teams of an institution to exist in their own silo… but building cross-team relationships can result in powerful collaborations and innovative solutions to today’s most challenging #HigherEd problems. In this episode of Undeclared, Keith Warburg, Director of Communications at Florida State University’s Alumni Association, offers tips and strategies for bringing your Admissions and Marketing teams together to create real magic.
Must hear pod cast for all those in the higher ed world!
Essential for Higher Ed Pros
Undeclared is an essential listen for anyone working in Higher Ed. The episodes are timely with folks you recognize from the industry and offer more than you would take in from a conference session. I especially love the episode with Rebecca Stapley. Big five stars.