Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.
In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.
Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/
For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/