55 episodes

Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.

In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.

Plus via specific episodes of the podcast Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.

Understanding Crypto Phonic Media

    • Business
    • 5.0 • 7 Ratings

Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.

In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.

Plus via specific episodes of the podcast Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.

    WTF Is Going On With FTX? 

    WTF Is Going On With FTX? 

     
    In this episode of Understanding Crypto, Paul and James tug the thread of the FTX saga, which is fast-becoming stranger than fiction! 
    THIS EPISODE IS SPONSORED BY CRYPTO FOX MINERS CLUB
    https://www.cfmc.io/

    Sam Bankman-Fried also known by his initials SBF, is an American entrepreneur, investor and founder and former CEO of the cryptocurrency exchange FTX, FTX.US and quantitative cryptocurrency trading firm Alameda Research.

    But his Wikipedia bio only tells some of the story as SBF might well have been the mastermind behind the world’s biggest ever pump and dump scheme (allegedly… feel like we write that for this episode!) 

    The FTX situation, which looks to have been a multi-BILLION dollar fraud has resulted in pretty much the whole financial world calling for regulations and protections to be put into place after a handful of key members of FTX (and their stakeholder partners) being able to collapse what was once the second biggest exchange by volume. 

    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.

    In this show, your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.

    Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world real-time businesses and brands as possible.

    CONNECT WITH PAUL 

    CONNECT WITH JAMES 


    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://www.cfmc.io/
     
    ** Nothing in this show should be considered financial advice - all content is for entertainment purposes only. The opinions of the individuals featured on this show do not reflect the opinions, views or thoughts of the company **

    • 38 min
    What is Crypto Fox Miners Club?

    What is Crypto Fox Miners Club?

    In this episode of Understanding Crypto you will learn about the NFT project being built by Paul, Crypto Fox Miners Club. A project powered by 10,000 NFTs that will make a real return by powering an open and equitable internet. 
     
    Paul explains how his NFT project works and his plans to use it to build a crypto mining rig. The project gives you ownership of a percentage of a crypto mining rig and is going to be managed using key features of Web 3.0 such as Smart Contracts, NFTs and blockchain. 
     
    Check out Crypto Fox Miners Club here: https://www.cfmc.io/
     
    In the show you will learn:
    What Crypto Fox Miners Club is How this NFT project works Why you should join the pre-mint list for Crypto Fox Miners Club   
    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.
     
    In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.
     
    Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.
     
    CONNECT WITH PAUL 
    CONNECT WITH JAMES 
     
    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

    • 40 min
    How To Enter Web 3 with Flight Story CEO Oliver Yonchev

    How To Enter Web 3 with Flight Story CEO Oliver Yonchev

    In this episode of Understanding Crypto James & Paul speak to Oliver Yonchev, CEO of Flight Story. 
     
    Flight Story offers innovative communication services for the finance industry, emerging technologies, and disruptive brands. Flight Story puts the people, processes, and technology within your company’s walls, whilst offering direct access to Flight Story’s world-leading global creative and public relations firm - ultimately providing more effective and sustainable solutions.
     
    This episode Oliver, James and Paul discuss Oliver’s previous career as Managing Director of Social Chain, a world leading social media and e-commerce group. They also speak about the process of building Flight Story and the issues they plan to solve for brands who want to get into crypto & Web 3. 
     
    In the show you will learn:
    Oliver’s Career history before he started working at FLight Story  What Flight Story is How Flight Story works How brands can enter Web 3 correctly  
    For more information about this episode head to: https://www.flightstory.com/
     
    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.
     
    In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.
     
    Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.
     
    CONNECT WITH PAUL 
    CONNECT WITH JAMES 
    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

    • 48 min
    Educating Your Audience with Ashton Barger

    Educating Your Audience with Ashton Barger

    In this episode of Understanding Crypto, James Burtt sits down with Zebu Digital's founder, Ashton Barger. Ashton has worked in the web3 industry for most of his career. He is currently focused on establishing innovative methods to assist brands and web-based businesses in developing IRL (in real life) activations, and bridging the gap between real-life activations and digital projects.
     
    Making the Transition to web3
    Ashton’s interest in bitcoin technology piqued in 2017 while he was a university student. He was particularly interested in alternative applications of blockchain technology outside of bitcoin and cryptocurrencies, specifically use cases for supply chains for larger businesses as well as private and public blockchain applications. After graduating from university, he worked briefly at a marketing agency then left to get into blockchain full time. [Listen from 1:23]
     
    James comments, "What you've been able to do is take this web3 digital world and make sure that it interlinks and intertwines with the real world." Ashton responds that real-world applications for web3 brands are important for reaching a larger cross section of consumers. It’s about making it easy for them to use and understand. He and James agree that new users need the right education, so that they would not be compelled to use Web 2.0-based solutions if more effective web3 technologies are available. Ashton encourages the companies he partners with to educate consumers about the transition from physical to digital through relatable examples. He thinks that the best course of action for organizations is to develop methods to reward their current real-world communities. "You've got to reward that community in a way that they actually want to be rewarded or that actually gives them genuine value," he says. [Listen from 8:12]
     
    NFTs Done the Right Way: Zebu Live 
    In the Moonbird project, NFTs are merely a gateway to investment within the larger project. James believes the program has great promise as well as a practical, cutting-edge plan. He credits the project owner for the project’s prospective success. Entrepreneurs who have expertise in launching real-world firms usually produce fruitful web3 projects, he posits. Ashton agrees: “I think what you'll start to see in web3 spaces, is that the ones that are going to stay around are the ones that know how to run a business, know how to keep revenue,” he tells James. 
     
    He also supports a new start-up called Dancing SeaHorse, which is the title sponsor for his company's major annual event, Zebu Live which is a gathering of savvy brand builders and innovators. This group has been assisting businesses and developing experience in the music industry. Additionally, they have developed web3 spaces to bring music into the environment. They are now constructing a location on Hollywood Boulevard where NFT holders will have exclusive access. Community, functionality, and ownership are defining features of the web3 space and typically indicate a successful project, James remarks; he believes the project has potential. He and Ashton talk about the schedule for this year's Zebu Live conference. He is excited to chat with Steven Bartlett in particular. Additionally, he is eager to share his future plans for the area. Several keynote speakers' discussions will also share their vision for the web3 sector. James believes that the conference offers attendees a fantastic opportunity to interact with web3 technologists in the real world. [Listen from 19:25]
     
    The Way Forward
    Ashton's business, ZEBU, is eager to expand their Zebu Live model and host various conferences in addition to their regular gatherings. They've already started making preparations for Zebu Live 2023. He is optimistic about the future and believes that they have just begun to explore the sector's full potential.
     
    Key Takeaways:
    The right education is crucial to help brands bridge the knowledge gap between users'

    • 42 min
    What Is The Crypto / Web 3.0 Fear And Greed Index

    What Is The Crypto / Web 3.0 Fear And Greed Index

    In this episode of Understanding Crypto Paul and James break down some of the basic concepts around the Fear and Greed Index.
     
    The mainstream version of the index is used to look at market sentiment across the S&P but a variant has been created specifically for the crypto market.  
     
    Data points are collated and valued in order to visualize meaningful progress in sentiment change of the crypto market. Crypto indexes were initially aimed at bitcoin only but a lot of data now looks at the whole de-fi monetary market including alt coins and large projects. 
     
    In the show you will learn: 
    What is the Fear and Greed Index  What data is used to make up the web3-specific index  How sentiment affects the market  
    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.
     
    In this show your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.
     
    Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.
     
    CONNECT WITH PAUL 
     
    CONNECT WITH JAMES 
     
    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

    • 31 min
    Crypto News: FIFA's attempt to enter Web3, Binance Stablecoin Changes and Decentralisation Issues

    Crypto News: FIFA's attempt to enter Web3, Binance Stablecoin Changes and Decentralisation Issues

    In this episode of Understanding Crypto Paul and James discuss some of the recent breaking news in the world of web 3.0 including FIFA’s attempt to launch digital collectibles, Binance’s changes to Stablecoins and they debate how much decentralisation people really want.  
     
    Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.
     
    In this show, your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.
     
    Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world realtime businesses and brands as possible.
     
    CONNECT WITH PAUL 
     
    CONNECT WITH JAMES 
    CHECK OUT THE LATEST WEB3 PROJECT FROM THE UNDERSTANDING CRYPTO TEAM VIA https://tinyurl.com/understandingcryptoproject

    • 34 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

SeattleBookLady ,

Exactly what I need.

Thank you, Paul and James, for bringing all the jargon down to straight-forward terms. This is exactly the launching point I was hoping it would be. Pen in hand and hand to heart.

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