37 min
Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode) The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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- Marketing
In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotions, shaped by collaborations with renowned behavioral scientists like Mike Norton and Francesca Gino, underscores his profound expertise in the field.
The episode delves into the practical applications of psychology, emphasizing the interconnectedness of theoretical foundations and real-world practices in understanding human behavior. Nick's expertise in leveraging technology and behavioral science to analyze emotions and attitudes, exemplified by Emotive Technologies' product, Apex, offers valuable insights for businesses seeking to understand consumer actions. With a wealth of knowledge and expertise, Nick's perspective adds depth and practical relevance to the conversation, making this episode a must-listen for behavioral science researchers and practitioners.
In this episode:
Explore the profound impact of rituals on human behavior, shedding light on their significance in shaping daily actions and choices. Gain insights into the cognitive processes underlying decision-making behavior, illuminating the intricate mechanisms guiding individual choices and preferences. Delve into the realm of moral emotions through psychological research, uncovering the intricate interplay between emotions and moral decision-making. Uncover effective business strategies harnessing the power of behavioral science, offering valuable lessons for leveraging human behavior in organizational settings. Show Notes: 00:00:00 - Introduction,
Melina introduces the episode and the guest, Dr. Nick Hobson, a prominent behavioral scientist with a background in social psychology and neuroscience.
00:02:36 - Background and Research on Rituals
Nick discusses his research on the psychology and neuroscience of rituals, which was the focus of his dissertation.
00:05:31 - Philosophy and Science
The conversation delves into the value of philosophy in scientific research, emphasizing the importance of asking questions, running thought experiments, and thinking critically. Dr. Hobson highlights the blend between philosophy and computational cognitive science in the work of Daniel Dennett.
00:10:06 - Qualitative and Quantitative Research
The importance of embracing both qualitative and quantitative research methods is discussed. The conversation emphasizes the balance between asking big questions and curiosity (qualitative) and empirical methodological thinking (quantitative) in scientific research.
00:11:22 - The Role of Philosophy in Research
Nick reflects on the role of philosophy in research, advocating for a philosophical mindset to push the boundaries of scientific innovation. He emphasizes the tension between exploration and replication in scientific research and the value of philosophical thinking in curiosity and hypothesis testing.
00:15:19 - The Birth of Psychology
Nick discusses the marriage between philosophy and physiology in the late 19th century, which led to the birth of psychology. He highlights the influence of philosophers like William James on the founding of psychology.
00:17:04 - The Trolley Problem
Nick delves into the moral dilemma known as the trolley problem, where individuals must make a decision that reflects their moral philosophy. He explains the differences between utilitarianism and deontology in approaching ethical decisions.
00:20:30 - Emotive Technologies and Apex
Nick introduces Emotive Technologies and its product, Apex, which combines technology and behavioral science to uncover and track emotions and attitudes in audience relationships. He emphasizes the tool's ability to analyze consumer behaviors and provide strategic insights to clients.
00:23
In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotions, shaped by collaborations with renowned behavioral scientists like Mike Norton and Francesca Gino, underscores his profound expertise in the field.
The episode delves into the practical applications of psychology, emphasizing the interconnectedness of theoretical foundations and real-world practices in understanding human behavior. Nick's expertise in leveraging technology and behavioral science to analyze emotions and attitudes, exemplified by Emotive Technologies' product, Apex, offers valuable insights for businesses seeking to understand consumer actions. With a wealth of knowledge and expertise, Nick's perspective adds depth and practical relevance to the conversation, making this episode a must-listen for behavioral science researchers and practitioners.
In this episode:
Explore the profound impact of rituals on human behavior, shedding light on their significance in shaping daily actions and choices. Gain insights into the cognitive processes underlying decision-making behavior, illuminating the intricate mechanisms guiding individual choices and preferences. Delve into the realm of moral emotions through psychological research, uncovering the intricate interplay between emotions and moral decision-making. Uncover effective business strategies harnessing the power of behavioral science, offering valuable lessons for leveraging human behavior in organizational settings. Show Notes: 00:00:00 - Introduction,
Melina introduces the episode and the guest, Dr. Nick Hobson, a prominent behavioral scientist with a background in social psychology and neuroscience.
00:02:36 - Background and Research on Rituals
Nick discusses his research on the psychology and neuroscience of rituals, which was the focus of his dissertation.
00:05:31 - Philosophy and Science
The conversation delves into the value of philosophy in scientific research, emphasizing the importance of asking questions, running thought experiments, and thinking critically. Dr. Hobson highlights the blend between philosophy and computational cognitive science in the work of Daniel Dennett.
00:10:06 - Qualitative and Quantitative Research
The importance of embracing both qualitative and quantitative research methods is discussed. The conversation emphasizes the balance between asking big questions and curiosity (qualitative) and empirical methodological thinking (quantitative) in scientific research.
00:11:22 - The Role of Philosophy in Research
Nick reflects on the role of philosophy in research, advocating for a philosophical mindset to push the boundaries of scientific innovation. He emphasizes the tension between exploration and replication in scientific research and the value of philosophical thinking in curiosity and hypothesis testing.
00:15:19 - The Birth of Psychology
Nick discusses the marriage between philosophy and physiology in the late 19th century, which led to the birth of psychology. He highlights the influence of philosophers like William James on the founding of psychology.
00:17:04 - The Trolley Problem
Nick delves into the moral dilemma known as the trolley problem, where individuals must make a decision that reflects their moral philosophy. He explains the differences between utilitarianism and deontology in approaching ethical decisions.
00:20:30 - Emotive Technologies and Apex
Nick introduces Emotive Technologies and its product, Apex, which combines technology and behavioral science to uncover and track emotions and attitudes in audience relationships. He emphasizes the tool's ability to analyze consumer behaviors and provide strategic insights to clients.
00:23
37 min