Understanding GenZ and Why Popular Culture Will Make or Break Your Business | AnneMarie Hayek, Founder of Global Mosiac & ZSpeak

88: In Understanding GenZ, AnneMarie Hayek (Twitter: @annemariehayek), founder of Global Mosiac & ZSpeak, joins host William Glass to discuss why popular culture will make or break your business. AnneMarie shares the key lessons from her book called Generation We: The Power and Promise of Gen Z. You'll learn:

• The key characteristics of GenZ
• How GenZ is changing the cultural & political landscape
• Why culture matters?

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About AnneMarie Hayek:

AnneMarie Hayek is a cultural thought-leader, generational expert and social agitator who deeply understands society's evolutions.  She founded and leads two companies: Global Mosaic and ZSpeak, with a passion for navigating the cultural movements shaping our world.

AnneMarie and her team of experts have advised the world's largest companies, organizations, governments and presidential candidates for more than twenty-five years.

She is the author of the upcoming book, "Generation We: The Power and Promise of Gen Z", the seminal expose on the largest and most powerful generation now coming of age in America.

AnneMarie has a graduate degree from the University of Chicago and previously served as SVP and VP of Global Strategy at BBDO and Leo Burnett.

Learn more about AnneMarie Hayek: https://www.linkedin.com/in/annemarieevans/ & http://www.annemariehayek.com

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