Understanding The App Annie Case With Marc Zwillinger Between The Lines

On episode two of Between The Lines, Greyline’s Darren Mooney is joined by Marc Zwillinger. Marc is the founder of Zwillgen, a law firm committed to those with data-driven and tech-related situations. The two discuss the App Annie case from September of 2021, and tackle issues such as how it happened, who’s at fault, and what we need to do as an industry to help prevent a similar occurrence.


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Key Takeaways:


01:18  App Annie case perspective and overview
02:56  Could the purchasers have identified this?
06:00  We were lied to. What now?
09:26  The baseline moving forward – DDQ
12:53  Other emerging alternative data
16:59  Evolution of diligence/future prediction
20:15  When to get involved


 
Key Takeaways: 
 
01:18 App Annie case perspective and overview 
02:56 Could the purchasers have identified this? 
06:00 We were lied to. What now? 
09:26 The baseline moving forward – DDQ 
12:53 Other emerging alternative data 
16:59 Evolution of diligence/future prediction 
20:15 When to get involved 
 
Links: 
Between the Lines: Email Us | Greyline.co 
Marc Zwillinger: Twitter | LinkedIn | Website