Are you thinking of starting a podcast or looking to monetize your existing one? In this episode of "The Purpose and Pixie Dust," Lindsay Dollinger interviews Joanne Bolt, host of the "B-Word" podcast, about her experience with podcasting and how to build a successful podcast. The most valuable lesson from this episode is to use your podcast as a tool to enhance your existing business, rather than trying to monetize the podcast itself. Joanne emphasizes the importance of understanding your audience and promoting your podcast on the platforms they use most.
Lindsay and Joanne also discuss finding the right content and guests for your podcast, the importance of alignment and pivoting when necessary, and podcast hosting platforms. They share their favorite marketing tactics, including growing an email list and using evergreen content, and encourage listeners to screenshot the episode and tag them on Instagram with their biggest takeaway. Tune in to this episode for valuable tips and insights on how to build a successful podcast.
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