164 episodes

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

7-Figure Small with Brian Clark Brian Clark

    • Careers

Brian Clark is a serial digital entrepreneur who's started several 7-figure businesses -- and one 8-figure business that was recently acquired. Drawing upon his own 20-year evolution from solo to CEO (and back again), Brian provides compelling stories and actionable strategies for ambitious freelancers and creative entrepreneurs looking to live the "7-Figure Small" lifestyle.

Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.

    What It Takes to Build a Successful Online Community

    What It Takes to Build a Successful Online Community

    For as long as bits and packets have been buzzing across the Internet, people have been congregating in chat rooms, forums, comment sections, and groups to discuss shared interests, learn new things, and feel a sense of belonging.

    And as the Internet has evolved, so too have the technologies for facilitating community. It’s easier, it’s more accessible, and now, it’s more profitable.

    At least, it can be, for those who are bold and knowledgeable enough to stand up and lead the conversation that attracts people to an online community in the first place ... and who are also humble enough to devote the time, enthusiasm, and empathy necessary to give people the sense of belonging that keeps them coming back.

    This is what Brian Clark and I are working to build inside of the Unemployable Initiative, our online community and educational library for freelancers and solopreneurs, and it’s what Chris Ducker has built for his audience of personal brand builders over at Youpreneur.

    Chris is our guest this week on the 7-Figure Small podcast, and we talk about his journey to running a 7-figure small business around helping people become the go-to leader in their industry and, in the process, build a-future proofed business.

    We also dive into the impact that community has had on Chris’ business. He shares:


    Where his community fits into his overall business model
    What it takes to host a community that people are excited to join ... and stick around
    What he means by “vibe attracts tribe”
    Why the power of online communities will only grow with the way work, technology, and society are currently trending


    And much more.

    Also, this was truly a podcast recording for the coronavirus everyone-is-at-home age. At one point, Chris had an urgent phone call come in that he had to take, and at another point my 3-year old daughter fell off of an obstacle course that she had built for herself in the living room. So if you hear any awkward cuts, that’s why.

    ***

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people like you. Right now they’re offering a 30-day, no credit card required free trial to listeners of the podcast. To claim it, just visit FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 45 min
    How to Survive and Thrive During a Financial Crisis

    How to Survive and Thrive During a Financial Crisis

    It’s clear now that COVID-19 is having an enormous impact on us all. First and foremost, we’re worried about our health, the health of our loved ones, and for our local community and society in general.

    And then we realize the potential impact on our businesses. Not just the direct impact today, but the ripple effect that’s running through the broader economy.

    It might have been when the event cancellations started. It might have been when clients
    started canceling work that had been promised. It might have been when the government had to shut down many local businesses.

    Regardless of when you realized it, we are now in a state of massive change and uncertainty. Can we stop it from being a financial crisis for us?

    Given all that’s going on, Spencer Sheinin is here to share some ideas with you. Spencer is an entrepreneur with an accounting background, and that powers his firm Shift Financial Insights and allows him to provide simple accounting and financial insights for businesses like yours and mine.

    In this episode, you’ll hear:

    • How to figure out your financial “new normal” and get re-stabilized. Or if that’s not possible, a sense of how much time you have to figure out a plan B.
    • Some cost savings ideas you might not have already thought about.
    • Creative ways to access additional funds to extend your runway.
    • When to consider pivots or new strategic initiatives.
    • How to shift your business model to further rely on outsourcing options.
    • How to rethink your business and your life.
    • How to think about the eventual rebound and prepare to thrive in the future.

    This episode is brought to you by Freshbooks, easy-to-use cloud accounting software for people like you. Right now they’re offering a 30-day, no credit card required free trial to listeners of the podcast. To claim it, just visit FreshBooks.com/unemployable and make sure to enter UNEMPLOYABLE in the “How Did You Hear About Us?” section.

    • 39 min
    How to Focus and Get More Meaningful Work Done

    How to Focus and Get More Meaningful Work Done

    At the beginning of 2020, members of the Unemployable Initiative told us that dealing with distractions was a major challenge for them entering the new year. So we identified one of the foremost experts on the subject and invited him to join us for a guest lecture.

    Nir Eyal literally wrote the book on the subject, called Indistractable. He also wrote the book Hooked, about how to build habit-forming products.

    In this hour-long session, which is a sample of the regular content that is available to members of the Unemployable Initiative, Nir discusses the intersection of those two books and then provides insight from each that we can all apply to our daily lives.

    Among the many topics we cover:

    • What does it take to build habit-forming digital products?
    • How can we manage the internal triggers that cause us to become distracted?
    • What does it mean to “make time for traction”?
    • Why are to-do lists the wrong way to manage priorities?
    • How can we “reimagine tasks” to help us stay engaged in tasks without the need for external rewards?
    • What's the best way to handle email?
    • How does the power of precommitments and pacts work? (And why is it essential that this come after the other steps in becoming Indistractable?)
    • What are some tips for staying focused on big, long-term projects?
    • What can parents to do to help their children become indistractable?

    We hope you enjoy the special edition of the 7-Figure Small podcast. To learn more about the Unemployable Initiative, go to unemployable.com/community.

    • 59 min
    3 Technology Trends That Will Impact Your Business

    3 Technology Trends That Will Impact Your Business

    When it comes to 7-Figure Small businesses, it's all about the creative, empathetic human at the center of it all.

    But it's the tools that truly allow us to augment ourselves to build powerful businesses without investors or employees. In the next few years, technology is going to change things for small business owners at an astonishing rate.

    Yes, we've been hearing about tech such as artificial intelligence (AI), augmented reality (AR), and the internet of things (IoT) for a while now. But it's not really the individual fields that will sneak up on us -- it's the creative convergence of multiple new technologies that quickly change what "best practices" will look like.

    In today's episode, Jerod and I discuss a few of these trends and how they'll interrelate to impact your business:

    1. The Privacy Trade-off

    Outside of the human element, marketing for a 7-Figure Small business is powered by data, scaled by automation, and optimized by analytics. But at what point are we going too far when it comes to the privacy of our prospects?

    A majority of consumers are willing to trade personal data in exchange for personalized and targeted content, products, and other offers. But the moment you go beyond offering more value and cross the line into creepy, you can lose the trust of your audience.

    2. The Impact of 5G

    You've no doubt heard plenty about 5G -- the fifth generation wireless technology for digital cellular networks that began wide deployment in 2019 and will become mainstream this year.

    5G brings three new aspects to the table: bigger channels (to speed up data), lower latency (to be more responsive), and the ability to connect a lot more devices at once (for sensors and smart devices). What that means to you as a marketer and business owner may be more than you think.

    3. Marketing Technology Meets AI

    One thing we've discussed on several occasions is what will happen when various forms of artificial intelligence is baked into your marketing software, such as tools for email, automation, and landing pages.

    We discuss the move to add AI into the landing page and testing platform from Unbounce. This solution is likely more expensive than we'd like, but the point is that soon this will be in all levels of marketing technology, just like automation was once expensive and is now a feature of every email marketing software.

    • 44 min
    How to Create the Environment for 7-Figure Small Success

    How to Create the Environment for 7-Figure Small Success

    We've talked a lot about curation here on the 7-Figure Small podcast. It's a smart, forward-thinking strategy for building an audience, and it is leading to success for many people who do it right.

    But it's important to remember that we are not advocating curation for curation's sake. Curation is a means to an end, not the end in an of itself.

    And in this week's episode, we lay out of the path for how a strategy of building an email audience through curation is the vessel through which you create the environment that can lead to success in building a 7-figure small business. We discuss what that environment consists of, the steps curation helps you take on your way there, and how to figure it all out by leveraging other people's content.

    The end result is the 7-figure small business that fits your goals and lifestyle. This is the path.

    Most importantly, we provide a call to action for anyone who is interested in taking the next step putting this strategy to work for themselves. The URL you need to know is nextlevel7.com, which will give you access to a free email course that goes into more detail than we have time for here.

    So listen to this week's episode, then take the next steps at Next Level 7. This is how you move methodically toward building the 7-figure small business you've been dreaming about.

    • 28 min
    Seth Godin on the Future of Marketing [Rebroadcast]

    Seth Godin on the Future of Marketing [Rebroadcast]

    [Note: This conversation was originally broadcast in April of 2019.]

    If you're paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation -- and it’s already started.

    As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital -- and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.

    Today author, entrepreneur, and educator Seth Godin joins us to share his direct experiences with helping people put the “human” first, while still taking advantage of the ever-powerful tools. Get the ratio right, and the sky’s the limit for even the tiniest of ventures.

    Here are just a few of the highlights from this episode:

    • Is “permission marketing” still the core of what makes marketing work?
    • The enduring power of being human and connecting with other humans.
    • Why consistency is more powerful (and scalable) than authenticity.
    • Why being a better marketer is more about making a conceptual shift than a tactical one.
    • What “status roles” are and why understanding this concept is so important for understanding how humans make decisions.
    • What Seth means when he says, “Most people prefer the blamelessness of ‘I’m for everyone’ than the responsibility of ‘I’m for someone.’”
    • Why automation and AI will not create, but continue, the long-standing trend of technology replacing jobs that don’t require a human touch.

    https://unemployable.com/podcast/future-of-marketing/

    • 37 min

Customer Reviews

Dale Scriven ,

Awesome - No Hype

The information and discussions are totally awesome and worth millions. True advice with regards to building a long term business with real a tribe you can grow and nurture.

Tori Boats of ToriBoats.com ,

I love the new direction

I love that you are open to discussing changes in your approach to business, focusing on the company of one, and continuing to share actionable content alongside your insight! Fabulous pivot to “Seven Figure Small” —Tori

SullivanWilliams88 ,

Great mindset

Love the insight provided.

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