Unfiltered Stories | Bosch on outcome-led Engineering and AI-Driven innovation in ER&D services

Bosch’s Vision for Software-Defined, Outcome-Led Engineering in the Age of AI. In this engaging and forward-looking conversation, Ashwin Venkatesan, Executive Research Leader at HFS Research and Digant Shah, Chief Revenue Officer, Software and Digital Solutions at Bosch explored how Bosch is reimagining engineering and R&D (ER&D) in an era dominated by software innovation and artificial intelligence.

As industries accelerate their digital transformation journeys, Bosch is at the forefront with a software-defined, outcome-led engineering approach that leverages Generative AI, sustainability frameworks, and a robust global delivery model. This session delves into Bosch’s strategic shift from traditional engineering to a software-first mindset, highlighting how this transformation is enabling the company to deliver more meaningful outcomes and adapt swiftly to changing client expectations.

Key discussion points include:

• The shift toward software-defined engineering to drive innovation at scale
• How Generative AI is redefining R&D processes and boosting productivity
• Integrating sustainability as a core pillar in product and platform design
• Leveraging a global delivery model to support agility, speed, and localized client outcomes

Learn more about this Horizons report to see how service providers are powering the next wave of engineering-led growth: https://www.hfsresearch.com/research/hfs-horizons-the-best-of-engineering-research-and-development-service-providers-2025/