The internet is full of life-changing opportunities. Using the power of the web, anyone can start a virtual business and grow a following of ideal clients online. While it’s easy to start a virtual business, it’s not exactly easy to sustain it, grow it, and stand out in a busy marketplace.
On the Unforgettable Online Marketing podcast, Tara Wilder and industry experts bring you tips and strategies you can use to attract your target audience, build a following of loyal fans, and convert fans into clients.
If you are a virtual business owner on a mission to make money and make an impact leveraging the power of the web, this show is for you.
#30: A Proven Method to Get Predictable Results in Your Marketing and Business - Guest: Reuben Driedger
Many entrepreneurs use tactics in their online marketing and business growth that are considered “short term” tactics. These are tactics that may work initially but are not sustainable. As your target market and business evolve, you’ll need to pivot and change what you’re doing. This creates more work for you in the future which is obviously less than ideal because it’s unproductive and inefficient.
This is a great conversation that explains the connection between marketing and sales.
Reuben Dreiger is a purpose-driven business coach who has grown his business to over 6 figures and has helped over 400 entrepreneurs successfully transition to the online space.
In this episode, Reuben Dreiger introduces us to The Loop Method; his system to grow your audience of ideal clients and convert them into paying clients that is sustainable and proven to have long term success.
We also dive into ways some entrepreneurs sabotage themselves and how you can keep from becoming a big roadblock in your business.
View the full shownotes at http://unforgettableonlinemarketing.com/30
[4:32] What is “value?” What does it mean to “give value?”
[11:02] An intro to the Loop Method
[14:25] Step 1: Understand and find your ideal client
[16:20] Metrics to pay attention to
[18:30] Step 2: Get your ideal client to take small steps with you
[20:42] Step 3: Build relationships with qualified leads
[25:53] Why you should give away all of your information for free
[29:22] Step 4: The sales process
[36:12] The Alter Ego Effect by Todd Herman
[41:21] First action you should take after listening to this episode
#29: Use These 3 Feel-Good Strategies to Connect With and Engage Your Instagram Following - Guest: Stacey Nachajski
Not enough people on social media consider how to really connect with them. Social media isn’t like traditional advertising where you’re just speaking at the masses. With social media, you’re speaking WITH them. It’s social. When you treat your audience like a community and speak to them that way, they’ll become bigger fans and you’ll attract more people.
Stacey Nachajski is an Instagram expert who is sharing her best strategies to better engage with your audience. If Instagram isn’t a platform you are focusing on, I still highly recommend listening to this episode because the theories can be applied to all of your online marketing.
[9:23] Strategy 1: Hashtags, how to find them, and how to use them
[16:27] Strategy 2: Engage with other accounts
[17:34] It’s not a bad thing to remind people to look at your account
[21:32] Advice for people who are nervous or fearful about engaging with other accounts
[27:12] Strategy 3: Using Stories, IGTV, and Highlights
[32:15] Asking for engagement
[35:40] The first action the listeners should take after listening to this episode
View the full shownotes at http://unforgettableonlinemarketing.com/29
#28: Never Run Out of Content Ideas Again with This Practical System
If you are a creator, you probably have experienced or will experience Creator’s Block. You really want to serve your audience and build your brand but you are drawing a blank. You have no idea what to talk about.
However, I know for a fact you DO know what to talk about. You just need to overcome Creator’s Block which is pretty easy to do. As someone who has drawn a blank many times, I have a system I use to put me in a creative space that also keeps my content organized so I’m working as effectively and efficiently as possible.
In this episode, I share what that system is and how you can make it your own! This system is especially useful for those who have ever been stuck with content creation, dislike content creation, or struggle with consistency.
[1:18] The story that inspired this episode
[4:27] The two parts to this episode
[5:04] Themes and categories, values and beliefs, and your ideal client
[9:55] The 4-part system to organize and manage your content
[10:38] Your brain dump document
[13:09] Your content library
View the full shownotes at http://unforgettableonlinemarketing.com/28
#27: Effortless Social Media Marketing for Introverted Entrepreneurs - Guest: Veronica Pullen
Extroverts and introverts behave and communicate differently. The success of your online marketing depends on whether your strategy honors your natural energy and communication style. Unfortunately, many of the top strategies being taught by industry experts are extroverted strategies which don’t work for introverted people.
Veronica Pullen helps introverted coaches generate leads on Facebook without having to act like an extrovert. In this episode, she shows us the difference between introverted and extroverted social media marketing, how to recognize your instinctive communication style, and how to leverage it to build an audience of raving fans.
[4:28] The difference between introverts and extroverts and how they behave online
[10:41] What extrovert marketing teaches vs what Veronica teaches (introvert marketing)
[11:04] The introvert marketing strategy
[13:48] Optimizing your Facebook profile
[16:56] What to do if you don’t want to post at all
View the full shownotes at http://unforgettableonlinemarketing.com/27
#26: How to Create Viral Content and What to Do After It Explodes - Guest: Jamie Nudelman
Wouldn’t it be awesome if your content just EXPLODED with more views and comments than you’ve ever gotten before? What’s cool is that anybody has the potential to create viral content. It’s not as hard as you would think.
This episode features Jamie Nudelman, a viral content expert. He’s sharing with us how to create content with the potential to go viral, what to do when it goes viral, and how to leverage the experience so you can make it happen again!
View the full shownotes at http://unforgettableonlinemarketing.com/26
#25: 3 Truths About Online Marketing for Solopreneurs
These three truths are ones you need to hear if you are feeling overwhelmed, stuck in perfectionism, constantly comparing yourself to others and feeling down, and simply not taking action.
Open your mind and heart. Understand these truths and take them with you when you strategize, create content, and engage with your audience. Only then will you feel in alignment with what you are doing online, feel at peace, and create the success and the results you want.
View the full shownotes at http://unforgettableonlinemarketing.com/25
Practical and Effective Marketing!
If you want to up your online marketing game, or you’re just starting and have no idea what to do, Tara’s podcast is your answer! I’m pretty picky when it comes to podcasts, and this one has me hooked...content I can actually use, interesting guest and solo episodes, and Tara’s personality and voice. She’s intelligent and real, so it feels like I’m being helped by a friend who understands me and wants the best for me and my business :)
So helpful for entrepreneurs
Tara does everything with excellence and this podcast is no exception. I love the guests she has on and the non-intimidating way she helps entrepreneurs walk from dream to DO👈!!!
Keep it up Tara!
Great marketing tips!
Love the show! You provide great tips that are easy to understand as well as implement.