Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community Emily Reagan | Digital Marketing Assistant

Content Marketing Series #2
Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them. 
Guess what– there’s a better way.
Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts.
Melissa, a customer insights strategist, helps 6- and 7-figure course creators close the gap between what they want to say and what their audience actually needs to hear before they're ready to buy. The result? Ideal clients convert faster, and the course or program continues to grow.
Tune in and learn as Melissa shares:
how to get customers to say yes to an interview her process of scheduling and conducting interviews  the juiciest question to ask  looking for common trends and rhythms among your audience and pulling out themes what kind of content you need to put out during “nurture season” Most importantly, she shares how to avoid making content that sounds robotic. Doing these interviews can get fresh, standout ways of explaining a concept or unique stories that make your audience relate and decide to buy.
Make sure to grab Melissa’s freebie “How to Get Them on the Call”. Make the request in a compelling way so those people agree to chat with you. She’s made it easy for you- swipe her done-for-you email template so that you can get a "heck yes!” instead of crickets.
 
Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.  Doors open in June! Apply here for my Digital Marketer’s Workgroup
 
Connect with Melissa:
Instagram: @melissaharstinecreative Website: https://melissaharstine.com/ Sign up for Melissa's Podcast Summit happening in August: "Your Next Launch is Only As Good as Your Last Debrief." She'll be dropping two private podcasts and hosting a private Voxer access channel.  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

I'm a firm believer in up-leveling and claiming the job title you want for the business you're building. Just like they say, "dress for the position you want," you should also take on the job title you want. Whether it's a Content Manager, Tech Specialist, Copywriter, Social Media Manager, or Video Manager, owning that title is the fastest way to attract higher-end clients. 
Today I’m exploring what it means to be a Content Manager. You may not be the mastermind behind the strategy just yet, but guess what? Clients will start expecting more from you. They'll want to see you take the lead and show what you're capable of.
As a Content Manager, your responsibilities go beyond just executing the plan. You'll be creating, managing, publishing, and marketing content that helps your company or clients grow their business. It's an exciting opportunity to make a real impact!
Listen in as I share:
Steps to become a content manager Major tips and mistakes to avoid when stepping into this role Creating and pricing packages for content management services Becoming a content manager is a journey that requires taking initiative and continuous learning. This is your chance to step up, take ownership, and run with it, even if you feel like you're not fully ready. Don't settle for a generic VA role– aim higher, it's time to claim that manager title!
 
Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.  Doors open in June! Apply here for my Digital Marketer’s Workgroup
 
Episodes Mentioned in the Show
Copywriting & Quiz Funnels with Chanti Zak #34
 
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer’s Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Not all revenue is created equal. Sure, when you're starting out, it's easy to say yes to every opportunity that comes your way, but as you grow, it's time to get savvy and figure out how to make more money without burning yourself out.
In this episode, Belinda Rosenblum, CPA and Profit Strategist of Own Your Money, shares how to overcome money mindset issues and her experience of working hard but not seeing any profit for her business. 
Belinda empowers female entrepreneurs to take control of their profits and finally enjoy the freedom they craved when starting their businesses without sacrificing family time for work. She believes that women deserve to feel confident and secure when it comes to money, and she's on a mission to make sure they consistently bring home the cash they desire each month. She's a coauthor of "Self-Worth To Net Worth: 12 Keys To Creating Wealth Inside And Out," became a self-made millionaire at 33, and has helped her clients and students make or save well over $4,000,000.
Tune in to learn more about:
why Belinda doesn’t buy into the idea of “charging what you're worth” the difference between a CEO and employee mindset how to figure out a Profit Plan and pay yourself more the real cost of inaction with your rates  
It all comes down to the value you provide, not just how hard you work. If working hard automatically meant making big bucks, everyone putting in the effort would be rolling in cash. My big takeaway– we have to stop letting fear hold us back and put ourselves first.
 
Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now! 
 
Connect with Brenda:
Instagram: @ownyourmoney Facebook: https://www.facebook.com/ownyourmoney Website: http://ownyourmoney.com/ Freebie: Pay Yourself Calculator* Join the next Pricing Masterclass* Get Belinda's "Self-Worth To Net Worth" Book* Check out Belinda's Cash Flow CEO Accelerator program*  *Emily's referral links


Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics– it's about how you behave, communicate, and show up for your clients.
 
Have you ever wondered why your clients aren't shouting your name from the rooftops or singing your praises? Well, you need to build up your reputation! I’m breaking down how to build and reinforce trust with your clients, even in the tiniest of moments. Instilling confidence in your clients is an ongoing process and it starts from the very first discovery call. 
 
Remember: Every. Interaction. Matters.  
 
Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now! 
 
Other Episodes Mentioned in the Show:
Episode #113: How to Be an Indispensable Unicorn Episode #23: Clients Who Ghost and Why They Do It Episode #135: Client Kick-Off Calls for Virtual Assistants Episode #52: How Do You Know When It’s Time to Quit a Client?  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider.
I don’t mean industry types of clients, but clients at different stages of the business. 
As freelancers, we need to align with clients who have an investment mindset and are focused on long-term growth. You don’t want to get caught in situations where a client is stuck, isn’t moving forward, or they don't have the capacity for the work you're proposing. You need to know when it's time to move on and when you're not too big to do the work.
 
Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now! 
 
Links Mentioned in the Show
Unicorns Unite podcast episode #142: Launch E-mail Strategy with Brittany McBean
 
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
 
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community 
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together.
This will make you a better digital marketer.
I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and manage conversion and sales expectations of your clients.
 
Sponsored by The Unicorn Digital Marketing Assistant School self-study program – Can’t wait until October to start learning marketing services so that you can build a freelance business that utilizes your brain and make you money so that you can live out your dreams? Start building your dream life here. 
 
Episodes Mentioned:
Jenn Possick - Episode #143 Ashleigh Chanel - Episode #120 Tracie Patterson – Episode #136 Michelle Terpstra - Episode #119 AnDréa Pettingill - Episode #126
Links Mentioned:
Article: What is a Social Seller VA?
 
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services