98 episodes

This podcast is for the digital curious smart go-getters who want to work online, the virtual assistants who realize they want to be more than an administrative VA, service providers who are having a hard time niching down. This podcast is for anyone who is thinking about making the leap to working behind the scenes by doing digital marketing tasks.

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community Emily Reagan | Digital Marketing Assistant

    • Education
    • 4.9 • 36 Ratings

This podcast is for the digital curious smart go-getters who want to work online, the virtual assistants who realize they want to be more than an administrative VA, service providers who are having a hard time niching down. This podcast is for anyone who is thinking about making the leap to working behind the scenes by doing digital marketing tasks.

    #122: 4 Lessons from Building & Launching My Digital Course

    #122: 4 Lessons from Building & Launching My Digital Course

    We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back. And most importantly: what I’d do differently if I were starting over with this whole course thing. It’s a very transparent and real conversation and I’m glad you’re here for it. Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream. Links I mentioned: Download Amy Porterfield’s *FREE* “What’s Your Things?”* List Builder’s Society* Unicorn Digital Marketing Assistant School (get on the waitlist for October) *Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

    • 27 min
    #121 How to Become a TikTok Manager with Allison Springer

    #121 How to Become a TikTok Manager with Allison Springer

    Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.

    My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary.
    So how did Allison Springer do it?
    She’s going to break down her journey, share insights into her client acquisition and vetting process, tell us what her fave tech to do on the job and what her social media packages look like.
    Be encouraged!! If she can do it – so can you!
     
    Connect with Guest
    Instagram: @al.meets.social/ Facebook: @almeetssocial Social Media Starter Guide 120 TikTok Ideas  
    Connect with Emily:
    Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
    3 ways we can work together: 
    Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out

    Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
    Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 
     

    • 57 min
    #120 Ads & funnel strategy for service providers with Ashleigh Chanél

    #120 Ads & funnel strategy for service providers with Ashleigh Chanél

    So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help.
    She now runs a successful six-figure digital marketing agency — Make Your Market Marketing.
    Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing.
    She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment scenarios, and bad clients that got her there.
    This interview is chock-full of goodness;
    Do’s and don’ts of ads management… including the one thing you should NEVER EVER say to your clients. Ashleigh’s biggest tip for getting started with ads management How to vet your clients and get them ready and qualified before you jump on a sales call The top 3 funnels you can build for your services business. If you want to learn more about ads and funnel strategy there are many opportunities out there. You just need to get started!
    Enjoy!
    Related Resources FB Ads Should Be Your Service with Marketer Andrea Palten #83 Blog post: What Every VA Needs to Know About Facebook Ads Connect with Ashleigh Chanel Instagram: @ashleighchanel Facebook: @MYMMarketingConsulting Website: https://makeyourmarkconsulting.com/the-fun-stuff/ Funnel to Freedom Quiz Absolutely Ads Course* my referral link Connect with Emily:
    Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
    3 ways we can work together: 
    Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

    • 1 hr 4 min
    #119 Social selling and discovery calls with Michelle Terpstra

    #119 Social selling and discovery calls with Michelle Terpstra

    Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities. 
    Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it! 
    We’ll talk about four non-salesy ways you can get sales through networking. Plus Michelle leads us through a technique that can help you find your perfect client. 
    And if you’re an introvert…most of us behind the scenes people are, Michelle discusses assets you already possess that will help you rock your discovery calls if implemented correctly. 
    Michelle is passionate about sales and helping people get success. This is perfect for anyone ready to conquer those sales gremlins once and for all. 
    Make sure you download her How to Book More Discovery Calls from the DM in the links below. 
    This guide gives you three super easy steps to go from a DM to booking a discovery call without looking like the pushy salesperson. 
    How to show you’re vested in their success What is the one key ingredient you need to build a relationship How to make your DM standout and never get lost  
    Connect with Michelle
    Facebook Group: Hello to Closed: High Performance Sales Strategies for Entrepreneurs  YouTube: @salesuccessunplugged Instagram:  @themichelleterpstra Facebook: @themichelleterpstra Freebie: How to Book More Discovery Calls from the DM: https://michelleterpstra.com/dm/ Closer Bundle 20% off: FOLLOW UP Pipeline Management: https://michelleterpstra.com/pipeline-management-live-masterclass/   
    Connect with Emily:
    Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
    3 ways we can work together: 
    Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 
     

    • 36 min
    #118 Niching your services: client testimonials and SEO with Brittany Herzberg

    #118 Niching your services: client testimonials and SEO with Brittany Herzberg

    Search Engine Optimization - we all know what it is, but do we really understand its importance? 

    I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience. 
     
    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$. 
     
    That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question. 


    She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online. 
     
    It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love! 
     
    Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us. 
     
    Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below. 
    1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable.
    This guide walks you through:
    » basic keyword research
    » where to plug the keywords in on your web page
    Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource!
    2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help. 
    This guide will show you how: 
    » how to beef up your SEO efforts using quality testimonials on your site & social profiles 
    » the strategy to using client testimonials effectively 
    Master these two skills and charge more!
     
    Connect with Guest
    Instagram: @brittany_herzberg Website: brittanyherzberg.com Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials 
    Connect with Emily:
    Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr
    3 ways we can work together: 
    Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

    • 43 min
    #117 How to Write an SOP Teammates Actually Use

    #117 How to Write an SOP Teammates Actually Use

    Let’s get organized! … with standard operating procedures
    Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use!
    She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you.
    In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and your own business. Nneka will explain SOPs are not meant to be lengthy, complex, and rigid… you also don’t need to give away your hard-earned proprietary information as a contract. 
    You’ll stand out as a unicorn when you understand the importance of SOPs and how to get this off your client’s plate.
    Nneka will teach you how to walk that balance or be a good teammate and protect yourself. 
    PS – If you have an analytical, orderly left brain this could be a whole VIP service for you to offer!  Take note of Nneka’s tip when it comes to WHO is really looking for this service and paying well for it. 
     
    Connect with Nneka
    Instagram: @sagesimplesolutions Facebook: @SageSimpleSolutions Website: https://sagesimplesolutions.com/ Download her Freebie SOP Template: https://sagesimplesolutions.com/sop-template  
    Connect with Emily:
    Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together: 
    Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

    • 42 min

Customer Reviews

4.9 out of 5
36 Ratings

36 Ratings

Carolyn Gardner Consulting ,

Emily’s wisdom is gold!

I look forward to Emily’s new episodes each week. She has given me practical and professional support along my journey as a digital marketing specialist. Can’t recommend this podcast enough to new and experienced VAs as well as anyone who is curious about creating an additional income stream.

Toxicdiva ,

Proud to be a Unicorn

This podcast is filled with so much vital information for online service providers of all types. Emily and her guests have all faced the same things we go through as virtual service providers and give you their honest account of their experience. The transparency of this podcast is refreshing. There are varying topics that so many people can benefit from.

Blabl323 ,

One of my Faves

Emily is incredibly “real and authentic” with her audience. She continually “feeds and nurtures” us with amazing guests and content. Her energy transcends from her UDMAS to her social media presence, podcasts and emails. It’s infectious!
xo - a fellow Unicorn 🦄

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