Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community Emily Reagan | Digital Marketing Assistant

Copywriting Series #6
Is your end goal to be an expert and NOT a worker bee?
Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation. 
It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at. 

Our guest today — Michelle Hunter — will teach you how to articulate this value in writing.
Michelle is a copywriter and content marketing strategist. For years she owned a successful six-figure creative agency with a virtual team where she helped clients refine their messaging, and write website and email copy. In this episode, she humbly brags about her $300/hr bill rate and 10k copywriting projects so that you can see the possibilities for yourself. But you won’t find her on social, because she recently took a cush corporate job as a Communications Director.
 
Listen to this episode to learn:
The copywriting methodology that convinces people to do what you want (use these powers for good now!) 
How to communicate about your price & what to say if they think you’re too expensive
Two keys to writing that you’ll have to conquer
How to be confident that your copy converts
 
I know you’ll relish her honesty, and after listening, my hope is you’ll see this opportunity to better market your (and your clients’) services and run with it. 
 
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.
 
Links Mentioned in Show:
Sign up for Michelle’s Copy that Converts Clinic - Live March 30 at 12 pm
The Virtual Writer, save your seat now, class starts April 3 - only 20 spots available
 
Previous Copywriting Episodes on Unicorns Unite:
Client Testimonials & SEO with Brittany Herzber #118
Beat the Competition with Copywriter Amisha Shrimanker #88
Writing a Bestseller with Email Marketer Liz Wilcox #57 Cloning Brand Voices with Justin Blackman #36
Quiz Funnels & Copywriting with Chanti Zak #34
 
Connect with Michelle Hunter:
Michelle is only on Linkedin and is more inactive than Mount Fuji 
 
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
Instagram: @emilyreaganpr 
Facebook: @emilyreaganpr
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
  
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Copywriting Series #5
The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross.
 
That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her 7-figure copywriting business, and why she tore it all down.
 
Tarzan Kay teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space, and very soon created her own programs teaching business owners how to write story-powered emails. Now she’s a leader in revealing how the use of Cialdini’s principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm, and teaching sales strategies that leave space for conversation and critical thinking.
 
We are covering a lot in this episode from email marketing and sequences to storytelling sequences and style sheets.
 
You’ll walk away with:
The promo email you can’t live without Why inbox management is a crucial responsibility The data point that Tarzan evaluates the success of her nurture emails What should be in your client’s brand voice guide that you probably forgot Audio-email strategy Tarzan uses weekly How to be inclusive in your copywriting  
You’ll want to listen to this episode so you’re in the loop on your client’s behalf. You can make sure they’re not using coercive copywriting and unconscious bias in their marketing. It really does start with us and the copy we put out; we can be leaders with our clients.
 
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.
Links Mentioned:
Blog Post:  How Live Events Perpetuate the Cult of Online Business Book: The Artist’s Way by Julia Cameron* this is an Amazon affiliate link Book: Influence the Psychology of Persuasion by Robert Cialdini* this is an Amazon affiliate link Apply for the Digital Marketer’s Workgroup — a referral community for freelance marketers and assistants. Connect with Tarzan Kay
Instagram: @tarzan_kay Website: tarzankay.com Get on her Email List: tarzankay.com/email Email Stars  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Copywriting Series #4
 
Laura “effing” Belgray is known for writing the only emails you’ll ever read.
In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks.
How does she do it? 
By adding personality.
Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too.
Her writing tricks will help you stand out in the crowded marketplace of digital service providers and actually get your clients results. (And if your clients have success, you have success! Cha-ching!)
 
Laura, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your buy button.
 
In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.
 
Listen and learn as Laura shares:
How to write emails that actually get opened Her method to recycling previous popular emails Why Active Campaign is on her hitlist (kidding, not kidding) The most important email to have in every launch 5 tips for writing subject lines that get the open Her strategies behind writing preview text The story behind her disclaimer text  
And most importantly, Laura gives solid advice for jumping into the copywriter role when you’re new and organizational hacks to operating behind the scenes as a digital marketing assistant for a “nightmare” client like Laura.
 
Make sure you preorder her new book “Tough Titties,” which comes out June 13. She calls it the “late bloomer’s coming of age” and her husband calls it “Loser Sex in the City”. 
 
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.
 
Links Mentioned in the show:
Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. 
 
Connect with Laura Belgray:
Instagram: @laurabelgray Facebook: @talkingshrimp Website: talkingshrimp.com Download her Story Goldmine Download her 33 Non-Sucky Subject Lines Pre-Order Her Book “Tough T*****s” Inbox Hero: Email Copywriting Course The Copy Cure join the waitlist Laura’s Welcome Sequence Workshop: coming soon  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr



3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and

Copywriting Series #3
If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to.

Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all.
Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart.
And yet finding skilled copywriters is a challenge for most business owners. It’s not an oversaturated job market at all, so if you’re thinking about leaning into your writing talent, this is the equivalent of the California gold rush for you. Let’s dive into how to build a copywriting business.
Today I’m chatting with copywriter Amy Leisner about how to build a successful copywriting business and what she’s learned since growing her six-figure copywriting agency.
Amy is a copywriter and online marketing strategist for A18 Media – a copywriting agency that specialized in sales and social media copy for spiritual coaches.
She’s also a valued member of my Digital Marketer’s Workgroup - a referral community and membership for freelance marketers who are *so* ready to have schedule freedom and get paid well for work they love.
Listen in so you learn Amy’s tips on:
Pricing & where to find industry rates Client Acquisition Positioning away from an employee Gaining copy confidence When to specialize Who would make a successful copywriter Amy’s business is solid gold.
(Quite honestly, her advice applies to anyone starting a digital service or virtual assistant business.)
I hope this episode inspires you to jump in, proclaim the job title of copywriter and start getting paid to write.
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.
 
Links Mentioned:
Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. Apply here for the Digital Marketer’s Workgroup, enrollment opens March 19 Book Recommendation: The Surrender Experiment by Michael Singer* this is an Amazon affiliate link Copywriting Pricing Guides in the 2023 State of the Industry The Copywriter Club Podcast  
Connect with Amy Leisner:
Instagram: @amyleisner Facebook: @copywritinggirlsclub Website: A18media.com  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Copywriting Series #2
The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers.
In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy.
 
With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps brainy brands and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy.
 
Today, Kim covers the 5 C’s of copywriting, to help you step up your game and confidence when it comes to writing conversion copy.
Pay attention and pick up Kim’s tips on:
How digital marketing assistants can set their clients up to work with copywriters Transitioning out of a 9-5 career into a contractor Using copywriting formulas to banish the blinking cursor Resources Kim used to learn copywriting Her #1 tip for writing copy for your own business After listening to this episode, you’ll be inspired how Kim started her freelance copywriting business, made her previous annual salary her new monthly income, and empowers YOU to take action being a copywriter.
Enjoy!
 
Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.
 
Connect with Kim Kiel:
Instagram: @kim_kiel_copy Facebook: @KimKielCopy Website: www.kimkiel.com  Download her freebie: Magnetic Copy that Attracts & Sells Kim’s Podcast: ill communication  
Links Mentioned in the show:
Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.  The Story Stripdown with Marisa Corcoran, Episode #145 The Codex Persona Book: The Copywriter’s Handbook by Rober W Bly* affiliate link Book: Words that ell by Richard Bayan* affiliate link Cloning Brand Voices with Field Marketer Justin Blackman, Episode #36

Emily's List of Recommended Copywriting Books Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.
 
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: 
Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
  
>>> Download my Top Ten Most Requested

Copywriting Series #1
 
As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…
Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.
When it comes to marketing, potential buyers are trying to answer two key questions:
Do you have what I want and are you the person I want to do business with? 
Stories help us highlight the “slice of life” moments that build a connection with your audience.
In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.
Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!
 
📣Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3 - June 19, join the waitlist here.
 
👉Connect with Marisa
Instagram: @mtoni Facebook: @thecopychat Website: MarisaCorcoran.com Download Freebie: MarisaCorcoran.com/subjectlines Leave them Wanting More Masterclass: marisacorcoran.com/masterclass   
 
🔗Links Mentioned in the show:
Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. 
 
📚Emily's List of Recommended Copywriting Books: Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

 
 
 
📲Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
👩‍💻3 ways we can work together: 
1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
  
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services