Unifying & Activating Your Customer Data -- Josh Francia // Blueshift

Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data. Show Notes

Connect With: 

• Josh Francia: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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