17 episodes

Welcome to Unique Impressions, the podcast for PR pros who want to up-level their success. Your host Shauna Nuckles is a PR expert, agency owner and runs Advocation, a training company for PR teams. Each week, you'll hear episodes that cover the top tools, tactics, strategies and mindset hacks that work for PR professionals.

Unique Impressions Shauna Nuckles

    • Business
    • 5.0 • 16 Ratings

Welcome to Unique Impressions, the podcast for PR pros who want to up-level their success. Your host Shauna Nuckles is a PR expert, agency owner and runs Advocation, a training company for PR teams. Each week, you'll hear episodes that cover the top tools, tactics, strategies and mindset hacks that work for PR professionals.

    018: How to Eliminate WFH Communication Breakdowns

    018: How to Eliminate WFH Communication Breakdowns

    In today's episode, we’re discussing communication breakdowns and how to prevent them from happening inside of a PR agency.

    You might think that as professional communicators, we’re also experts at interpersonal communication between team members or clients. It's a completely different skillset, though, and one that doesn’t come naturally to most because it requires we flex different muscles than our PR & marketing skills. 

    Listen in for three tips to prevent communication breakdowns to ensure we're the most effective and efficient PR professionals we can be.

    • 16 min
    017: The One Surprising Skill That Every PR Pro Needs (But No Ever Talks About)

    017: The One Surprising Skill That Every PR Pro Needs (But No Ever Talks About)

    Today, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.

    This skill propelled my PR career further than anything else, and developing it is what I consider the number one thing that helped supercharge my success.

    • 12 min
    016: The Skills That PR Pros Need During Times of Chaos

    016: The Skills That PR Pros Need During Times of Chaos

    Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. 

    In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. 

    Throughout the episode, we discuss: 
    What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thriveThe story behind how I created our E.S.P. framework, which serves as the foundation for every training inside our training system for PR professionalsThe skills that most PR pros don't focus on developing, but actually make the biggest difference in our careers 

    • 10 min
    015: 3 Trends Keeping PR Agencies Relevant in the Years Ahead

    015: 3 Trends Keeping PR Agencies Relevant in the Years Ahead

    Everyone in the PR industry is wondering what our next version of "normal" will look like, and agency leaders are strategizing how to prepare their firms for the future.

    We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry.

    Listen in on today's episode where we go in depth on 3 of the top trends highlighted in our white paper. 

    To get the full white paper "6 trends Keeping PR Agencies Relevant in the Decade Ahead," visit PRwhitepaper.com. 

    • 18 min
    014: How to Eliminate Impostor Syndrome in your PR Career

    014: How to Eliminate Impostor Syndrome in your PR Career

    Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. 

    I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. 

    In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.

    • 11 min
    013: Answering your top PR career questions

    013: Answering your top PR career questions

    For this week's episode, I'm spilling the tea on what it takes to build your career in PR &  marketing. 

    I gathered questions from budding PR & marketing pros and am sharing detailed answers--we cover everything from internships, building your network, skills you didn't learn in school but should have, and more. 


     

    • 22 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Appergerl ,

brilliant!!

100 stars. Brilliant MC. I’ve learned so much

CitrusPR ,

Expert with valuable insight

Such a fan of this for real, action oriented content & guidance.

Kort86 ,

Accesible and Helpful Insights!

I've been loving this series! It's a great inside look at the PR and marketing through the eyes of a boutique owner. I've learned a alot and approach things differently in my work already.

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