Unleashing the Power of AI: Practical Generative Search Use Cases for Digital Agencies with Itiah Thomas and Hugo Silva Pereira

In this episode of the Agency Scale to Success Podcast, Leanne Rogers is joined by Globital's Chief AI Officer Hugo Silva Pereira and Itiah Thomas of Top Ratings Reviews to discuss the future of search and practical agency strategies for AI-powered search.

Hugo explains GEO (Generative Engine Optimisation) as an evolution of SEO focused on large language models like ChatGPT and Gemini, and introduces the emerging LLM.txt file as a robots.txt-like, noise-free sitemap that helps AI crawl sites more efficiently while highlighting the growing importance of clear, reputable domains. He also shares an internal GPT tool that speeds content topic research by extracting key takeaways from video transcripts.

Itiah outlines how ratings and reviews drive revenue and local rankings to boost GEO efforts, the value of responding to reviews, and demos Top Ratings Reviews’ platform for collecting, managing, replying (including AI replies), requesting, automating, and analysing reviews across 40+ platforms, including a 30-day free trial and affiliate program.

01:52 What Is GEO

05:41 LLM TXT Files Explained

11:00 AI Beyond Content

15:44 Keyword Research for GEO

19:53 Reviews and Revenue

35:56 Why AI Trusts Reviews

39:50 Wrap Up and Resources

Access Top Ratings Reviews and try it for your agency with a 30 day free trial. Learn more on their website here: https://www.topratingsreviews.com/ 

For more information on the Top Ratings Reviews affiliate program, visit their affiliate site here:  https://affiliates.topratingsreviews.com/    

TRR affiliates receive:

• Monthly 15% commission on recurring subscriptions

• 60 days cookie tracking

• 45 days pay terms

• 10% discount on all pricing tiers for businesses when they sign up through your affiliate link

• No minimum commission threshold or maximum earning cap

For more information on Globital’s GEO, AI search and other AI and traditional white label services, schedule an obligation-free call here: https://globital-marketing.com/Agency_discovery_call_podcast

To register your interest in a free GEO consultation, you can do so here: https://globital-marketing.com/geo_consult_podcast

And finally, to download our free GEO Strategies for Digital Agencies ebook, you can get your copy here: https://globital-marketing.com/GEO_strategies_ebook_podcast