Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales Marcia Hylton

In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded social media platforms.
Drawing from her rich experience as a marketing strategist, Marcia shares exclusive insights into how she selects posts to promote as ads, her typical ad spend, and why she believes ads are a crucial tool for every small business. She demystifies the perception of advertising as a high-cost venture exclusive to large corporations. She emphasizes its potential as a compelling platform for small businesses to tell their unique stories.
To illustrate her points, Marcia closely examines the multi-channel approach adopted in the renowned Old Spice campaign, highlighting the campaign's innovative use of humor, storytelling, audience engagement, and social media. She explains how DIY marketers can apply similar techniques to create compelling, engaging, and effective ads.
As a bonus, Marcia offers concrete, practical tips on crafting compelling ads, engaging your audience, and effectively leveraging different channels. She wraps up the episode by emphasizing the importance of advertising strategy and how it differs from merely throwing messages into the void.
Designed to educate and inspire, "Ad-ventures in DIY Marketing" is an essential listen for any small business owner looking to level up their advertising game. Whether you're a seasoned business owner or just starting on your entrepreneurial journey, this episode will equip you with valuable insights and actionable steps to unlock the power of ads and pave your way to marketing success. Tune in to this ad-venture and get ready to see your business in a new light!

Relevant marketing tools mentioned in this episode:
https://linkin.bio/idealclientwebFollow @IdealClientWeb on InstagramHey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! 

Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a strategic plan can propel your business forward.
In this episode, you'll also get an exclusive invite to Marcia's free "Create Killer Content" workshop, complete with a bonus e-book for the first 50 sign-ups. If you're ready to shift from aimless marketing to strategic success, this episode is a must-listen! Join us and start unlocking the secrets of strategic marketing.
Related Marketing Resources
Free Strategic Content Marketing Workshop, "Create Killer Content" (June 27)Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Welcome to Episode 6 of "Unlocking the Buyer's Mind" - Elevate Your Marketing Mojo: Small Business Guide to DIY Marketing Joy!

I'm your host, Marcia Hylton, a marketing strategist and champion for small business owners like you. I'm here to share my expertise and passion for helping you succeed in the competitive world of marketing.
I understand your struggles as a small business owner, and I want to make your marketing journey more enjoyable and rewarding. With my empathetic and practical approach, I'll dive into topics like social media optimization, content marketing, and search engine optimization (SEO), all tailored specifically for your small business needs.

In this episode, I'll share valuable lessons learned, so you can avoid common pitfalls and skyrocket your business growth. I'll help you create an irresistible online presence, captivate your target audience, and convert potential customers into loyal advocates.

Get ready to feel motivated and equipped with the tools and strategies needed to elevate your marketing mojo. Join me, Marcia Hylton, in this transformative episode of "Unlocking the Buyer's Mind" and unlock the full potential of your small business today!

Relevant marketing CTAs, links, or tools mentioned in this episode:
Complimentary strategic marketing planner and guide (with lots of super helpful examples)Canva is an easy-to-use graphics creation tool. Get Canva here!Read the blog post, "Top 10 Must-Read Best-Selling 📚 Pro Business Books"Follow @IdealClientWeb on InstagramNot mentioned in this episode, but relevant:
Enter to win your very own copy of two must-have marketing books for business owners who engage in DIY marketing Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Are you a small business owner struggling to make sense of all the marketing advice? Are you tired of hearing conflicting information and wondering what's true and what's not?

In this episode of "Unlocking the Buyer's Mind," I'm busting the top 5 marketing myths holding you back from success. From the belief that social media is the only way to reach your customers to the idea that marketing is easy and anyone can do it, I'm breaking down these common myths and providing you with the real deal.

Listen to discover the truth behind these myths and learn how to develop a data-driven marketing strategy that ethically and effectively meets your customers' needs.

Related Marketing Resources
The Costly Consequences of Believing These Six Common Marketing MythsHey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

When it comes to marketing, it’s not just about selling a product or service - it’s about creating a connection with your audience. To do that, you need to create brand advocates. But how do you do that? And what are it’s benefits? 

In this episode, I explore the power of brand advocacy. This week I discuss:
Why Elon Musk and Beyonce have so many brand advocatesBey-hive as an example of brand advocacyFour additional brands that also have a large, dedicated following of brand evangelistsWhat motivates brand advocatesSteps you can take to create your own brand advocates Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

When it comes to marketing, it’s not just about selling a product or service - it’s about creating a dynamic connection with your audience. 

To do that, you must create a love story between your brand and prospects. But how do you do that? In this week’s episode, we’ll explore some tips on how to help your prospects create a love story with your brand.

In this episode, we will explore the following:
Three examples of well-known brands that excelled at this.Why consumers buy (including why they buy things they don’t need)What buyers want to experience and how they want to feelHow and what you can do to boost sales by using buyer psychographics to better connect with your buyers How you can apply your new discoveries to each phase of your buyer’s interaction with your business, ultimately creating a buying experience that meets their needs, leaves them feeling valued and understood, and leads to repeat business and brand advocacy.Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com