7 episodes

Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your sales. Each episode is jam-packed with valuable information that will help you win the hearts and minds of your prospects. 

Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales Marcia Hylton

    • Business

Welcome to Unlocking the Buyer's Mind podcast, where I explore the fascinating world of marketing! As a marketing strategist and champion for small business owners, I'm here to share valuable insights that will help you attract your ideal prospects, convert them into loyal customers, and ultimately earn brand advocacy. Join me on a journey where we uncover your buyers' and prospects' hidden thoughts and feelings and equip you with the necessary tools to enhance your marketing and boost your sales. Each episode is jam-packed with valuable information that will help you win the hearts and minds of your prospects. 

    From Aimless to Aim-Full: Revamping Your Content Marketing Approach

    From Aimless to Aim-Full: Revamping Your Content Marketing Approach

    Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! 

    Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a strategic plan can propel your business forward.
    In this episode, you'll also get an exclusive invite to Marcia's free "Create Killer Content" workshop, complete with a bonus e-book for the first 50 sign-ups. If you're ready to shift from aimless marketing to strategic success, this episode is a must-listen! Join us and start unlocking the secrets of strategic marketing.
    Related Marketing Resources
    Free Strategic Content Marketing Workshop, "Create Killer Content" (June 27)Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 13 min
    Elevate Your Marketing Mojo: Small Business Guide to DIY Marketing Joy

    Elevate Your Marketing Mojo: Small Business Guide to DIY Marketing Joy

    Welcome to Episode 6 of "Unlocking the Buyer's Mind" - Elevate Your Marketing Mojo: Small Business Guide to DIY Marketing Joy!

    I'm your host, Marcia Hylton, a marketing strategist and champion for small business owners like you. I'm here to share my expertise and passion for helping you succeed in the competitive world of marketing.
    I understand your struggles as a small business owner, and I want to make your marketing journey more enjoyable and rewarding. With my empathetic and practical approach, I'll dive into topics like social media optimization, content marketing, and search engine optimization (SEO), all tailored specifically for your small business needs.

    In this episode, I'll share valuable lessons learned, so you can avoid common pitfalls and skyrocket your business growth. I'll help you create an irresistible online presence, captivate your target audience, and convert potential customers into loyal advocates.

    Get ready to feel motivated and equipped with the tools and strategies needed to elevate your marketing mojo. Join me, Marcia Hylton, in this transformative episode of "Unlocking the Buyer's Mind" and unlock the full potential of your small business today!

    Relevant marketing CTAs, links, or tools mentioned in this episode:
    Complimentary strategic marketing planner and guide (with lots of super helpful examples)Canva is an easy-to-use graphics creation tool. Get Canva here!Read the blog post, "Top 10 Must-Read Best-Selling 📚 Pro Business Books"Follow @IdealClientWeb on InstagramNot mentioned in this episode, but relevant:
    Enter to win your very own copy of two must-have marketing books for business owners who engage in DIY marketing Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 18 min
    Believing these common marketing myths is costing your business! 😱

    Believing these common marketing myths is costing your business! 😱

    Are you a small business owner struggling to make sense of all the marketing advice? Are you tired of hearing conflicting information and wondering what's true and what's not?

    In this episode of "Unlocking the Buyer's Mind," I'm busting the top 5 marketing myths holding you back from success. From the belief that social media is the only way to reach your customers to the idea that marketing is easy and anyone can do it, I'm breaking down these common myths and providing you with the real deal.

    Listen to discover the truth behind these myths and learn how to develop a data-driven marketing strategy that ethically and effectively meets your customers' needs.

    Related Marketing Resources
    The Costly Consequences of Believing These Six Common Marketing MythsHey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 9 min
    The Power of Earning Customer Loyalty & Brand Advocacy Through Marketing

    The Power of Earning Customer Loyalty & Brand Advocacy Through Marketing

    When it comes to marketing, it’s not just about selling a product or service - it’s about creating a connection with your audience. To do that, you need to create brand advocates. But how do you do that? And what are it’s benefits? 

    In this episode, I explore the power of brand advocacy. This week I discuss:
    Why Elon Musk and Beyonce have so many brand advocatesBey-hive as an example of brand advocacyFour additional brands that also have a large, dedicated following of brand evangelistsWhat motivates brand advocatesSteps you can take to create your own brand advocates Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 16 min
    Hey Business Owner! Your Approach to Marketing Can Help Prospects Create A Love Story With Your Brand.

    Hey Business Owner! Your Approach to Marketing Can Help Prospects Create A Love Story With Your Brand.

    When it comes to marketing, it’s not just about selling a product or service - it’s about creating a dynamic connection with your audience. 

    To do that, you must create a love story between your brand and prospects. But how do you do that? In this week’s episode, we’ll explore some tips on how to help your prospects create a love story with your brand.

    In this episode, we will explore the following:
    Three examples of well-known brands that excelled at this.Why consumers buy (including why they buy things they don’t need)What buyers want to experience and how they want to feelHow and what you can do to boost sales by using buyer psychographics to better connect with your buyers How you can apply your new discoveries to each phase of your buyer’s interaction with your business, ultimately creating a buying experience that meets their needs, leaves them feeling valued and understood, and leads to repeat business and brand advocacy.Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 23 min
    Hey Business Owners! You Can Fall In Love With Your Business Again.

    Hey Business Owners! You Can Fall In Love With Your Business Again.

    Have you fallen out of love with your business? 
    If you've fallen out of love with the work you do, it's time to turn things around by rediscovering your passion and purpose and reconnecting with why you started.
    The rewards will be immeasurable.
    Hey there! I’m your host, Marcia Hylton. Welcome to "Unlocking the Buyer's Mind." When it comes to marketing, it’s not just about selling your product or service - it’s about creating a connection with your audience... 
    And that's a wrap on another insightful episode of Unlocking The Buyer's Mind! I hope you enjoyed the show and picked up some valuable tips to optimize your marketing and maximize your sales. If you found this episode helpful, do us a favor and share it with your friends and colleagues. And, of course, hit that subscribe button so you don't miss out on the valuable insights in our next episode, coming your way in two weeks...
    Support the showTune in every week as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads that will support you on your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com

    • 4 min

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