49 episodes

Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.

Unlocking Your Nonprofit Potential Lauren Creagan

    • Non-Profit
    • 5.0, 11 Ratings

Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.

    Ep 49: Get Decisive with These 3 Steps

    Ep 49: Get Decisive with These 3 Steps

    Wanna know something not many people know about me?

    I can be very indecisive. For me, even the smallest decisions can be hard to make. What shoes should I wear? What should we have for dinner? Should I take my dog, Jack, for a walk or play fetch instead? I spend so much energy trying to make decisions. I overanalyze every situation, I procrastinate making decisions, and sometimes, I just completely avoid making decisions by deferring to others.
    I say, “Oh, it doesn’t matter to me! You decide!” Or… my husband hates it when I do this… He’ll say, where do you want to go to dinner? And I’ll say, “I don’t care, you decide,” and then he’ll choose a restaurant, and I’ll say, “Oh no, not there!” because really, the decision DID matter to me!
    Spending too much time on daily decision-making can be a huge waste of time and energy! Making decisions is something that didn’t come naturally to me.  It was uncomfortable, so I put it off and that’s when it became exhausting and stressful. 
    Does this sound like you at all? If so, you have probably felt the effects of being indecisive in every corner of your life, especially when it comes to your nonprofit. Think about all the decisions you have to oversee at your organization – how you help people, how to raise money, who to hire, how to lead your volunteers and staff, how to market your organization, what your brand – your logo, your colors, your website, your EVERYTHING looks like! You have so many decisions in your basket as a nonprofit leader – and those are just a few of the decisions you make! 
    But here’s what I’ve learned about making decisions in my life:
    If I set aside time to think about my bigger choices BEFORE the moment I need to say what I think or act, it’s a million times easier for me to decide. I take time to think about things beforehand, then I don’t get as stressed out or worry, I don’t waste time overthinking the situation, and I don’t say, “Oh I don’t care, you decide!” I end up with what I actually want! 
    Here’s the good news… Decision making is a skill that you can practice. Yes, you can practice making decisions and get better at it. It can actually become easier for you! Don’t we all want that? It’s not hard or magic and you can start practicing today.
    Three little tricks that help me make decisions every day.
    1. Stop overanalyzing
    My friend Sherrie said something to me the other day on the phone… She said, “I’m 62 years old, and I’ve spent so many years of my life worrying about what might happen, and if there’s one thing I’ve learned, it’s that most of the time nothing happened, but I sure did lose a lot of sleep over it.”
    If you struggle with overthinking things – you’re not alone. I’ve had my fair share of sleepless nights and stressed out days worrying and overanalyzing decisions I needed to make. I thought every decision had to be the perfect one.
    Overanalyzing is like when you’re doing the dishes, and the sink is getting clogged up with water. You want to turn on the disposer, but you’re afraid there’s a spoon in the drain. The water keeps filling up, it’s not going anywhere, the sink is not going to drain unless you turn on the disposer, but you don’t want to put your hand in the drain to feel around for a spoon. So, you just sit there and watch the water rise. Maybe you turn off the water, but the sink isn’t draining. It’s stagnant. It’s better to turn on the disposer and drain the water – and if there’s a spoon in there, that’s OK! Maybe next time you reach in to check because you learned that this time when you didn’t check – you slightly damaged a spoon. The point is – you have to be willing to make a choice. You can’t just live with a clogged sink.
    You can rebound and learn from a poor decision. You can learn quickly and mo

    • 12 min
    Ep 48: Blog Better with These 6 Tips

    Ep 48: Blog Better with These 6 Tips

    I am SUPER excited for today’s episode. Quite a few of you have asked if we could spend an episode talking about blogging… So here you go! Let’s talk about creating a blog for your nonprofit!
    First of all, why are blogs important?
    If you have a blog, it can help you show up in Google searches and that helps more people find your nonprofit which gives you a better opportunity to serve and help people. 
    A blog is another way to connect with them, build their trust in you, and solidify the idea that you are here to help them.
    So, what should you write about on your nonprofit’s blog?
    Start off by thinking about the person you serve (or want to serve).
    What did they eat for breakfast this morning (if they ate)? What do they do in their spare time? What do they spend their money on? Why do they use your service? 
    For example: Let’s say your nonprofit is a food bank – why do people come there? What do they use that money for that they save by coming to you? 
    Is it so they can save up for shoes for their kids? 
    So they can pay for doctor’s appointments, school supplies, medicine? 
    Buy their child an ice cream cone or something special? 
    They need a little extra money for their mother – medicine, or something extra for her?
    You’ve probably had many conversations with people you serve, and you see the hardship they go through. What do you talk to them about when you see them? Are their kids doing OK in school? How is their mother? You know how complex and complicated their lives are. 
    When you begin to write the blog post, think of those things and that person. Write your blog post about topics that will help them. We all have things we know are good for us and want to share about them. But is that what the person you serve wants to read about? You know eating healthy is best and kale and super foods are really good, but is that a topic for the people you serve? Probably not. 
    Instead what would help them? What would they want to know about?  Think about the questions that person Googles – what do they search for on the internet when they have a question or a need? Then take one question and answer it in your blog post.
    Let’s use another example – let’s say your nonprofit is a pregnancy resource center. The person you serve is probably searching questions like: How do you get pregnant? How do you read a pregnancy test? How do you know you’re pregnant? 
    Answer each of those questions in their own separate blog post. Break it down to an easy to understand, bite sized article. That’s your blog post.
    Think of the person you serve, think of what their day to day life is like, what are their struggles and problems, think about a question they would Google, and then answer one of those questions in a blog post.
    A good way to get ideas for blog posts is to brainstorm. Write down the most common problems you encounter at your nonprofit.  What are the recurring problems you hear from the people you serve… Write them ALL DOWN. Don’t think about it too much – this is just a brainstorm activity. Doing this with someone else will help you get the creative juices flowing!
    Another way to get ideas for blogging is to ask the people who work at your nonprofit for stories. You’ll gain insight and ideas into what needs you can address in a blog post. You’re not telling that story in the blog post; it’s just meant to give you a topic idea. Write down ALL of these ideas and then go back over your list when you’re finished and pick out the very best ideas.
    Now, let’s talk about what happens when it’s actually time for you to sit down and WRITE!
    Things to keep in mind:
    Use one topic per blog post –The temptation here is to give a complete picture of the problem you’re trying to help with.  Avoid that temptation by just answering one question…what does a positive pregnancy

    • 13 min
    Ep 47: Is your Facebook post missing THIS?

    Ep 47: Is your Facebook post missing THIS?

    You and I both know that right now more than ever, people are in need. People are in crisis. Whether it’s an economic crisis, or an emotional crisis, or a health crisis, or something else – there are a lot of people out there in your community that need you now more than ever. They need assistance from your organization. They need your help. They need your support. They need your kindness and compassion.
    So how do you tell them that you’re here for them? How do you let them know you’ve got their back – you’re here to help them. You want to help them. You are able, ready and willing to help them. How do you tell them that?
    Well, for starters, you keep posting on Facebook and Instagram twice a week – but what is the most important part of that Facebook or Instagram post?  
    A call to action.
    They want you to tell them what to do next. And so, you tell them something like this: 
    “Text us now at 555-555-1234” 
    “Make an appointment online at agathasangels.com”
    “Call us today at 555-555-1234” 
    That’s all a call to action is. It’s telling someone how to get ahold of you. They need you, and it’s up to you to tell them how to get ahold of you.
    I know, using a call to action can be really uncomfortable. You might feel like you don’t need one, or it feels like it’s not your style, or it’s pushy… 
    There are a lot of reasons you might skip a call to action:
    - You forgot
    - You feel uncomfortable
    - You don’t want to be “salesy” or slimy 
    - You don’t want to be pushy
    - You don’t know how or what to say
    - No confidence that it’s the right thing to do
    - Not confident that your product will help them
    - Thinking, “I’m not depending on God if I’m asking, I should just let God send me who he wants to put in my way”
    Or there could be other reasons.
    Here’s the honest truth…  If figuring out where to find your organization’s phone number or your website is too hard or time consuming, or it’s not clear what you can help them with, then the people you want to serve will just scroll on by because they don’t know that you want to serve them…
    By using a call to action, are you manipulating people? No. You’re not telling them, “You better call us… OR ELSE!!!”
    By using a call to action, are you pressuring people? No. You’re giving people your contact information. If you knew your new friend really needed your help, would you just say, “Let me know if I can help” and then walk away? Or would you say, “Let me help – Call me, here’s my phone number!”
    If you were pushy, or manipulating, you’d be like an unrelenting robocaller – not interested in the person’s needs, just wanting to wear them down so they’ll buy.  See? That’s not what you’re doing at all.  You’re not being pushy! 
    You’re just helping the person who needs your help cross the bridge to a better place. 
    Imagine your organization is a beautiful glowing island in the middle of the ocean with white sandy beaches and palm trees swaying in the cool tropical breezes – tell people how to get a boat ticket there! Tell people how they can get to the island! Your island is relief for them. Your island is where they want and need to go. So, use a call to action – every single time in your Facebook and Instagram posts. You’re not being pushy or salesy. 
    You’re helping. You’re validating them and telling them it’s OK to call – and you’re making it easy for them by giving them the phone number or your website right then and there. 
    You might be like, “Lauren, I already know what a call to action is.”
    But here’s my question for you – are you using one in ALL of your Facebook or Instagram posts? Ask yourself, what is the point of your posting? Is it just to post for the sake of posting? 
    Or is it for something else… Something MORE MEANINGF

    • 13 min
    Ep 46: Fundraising Tips from the Best of the Best with Martin Leifeld

    Ep 46: Fundraising Tips from the Best of the Best with Martin Leifeld

    Have you ever had a conversation with someone who was just so good at their job, and who has made such a difference in the world, when you finish chatting, you just pray some of their skill, experience and overall goodness has somehow rubbed off on you?
    That pretty much sums up my conversation this week with Martin Leifeld. Martin has spent more than 40 years in senior fundraising leadership roles. In working with a number of different organizations in his career, Martin and his teams have raised a staggering $500 million dollars. Martin is also the author of the book, Five Minutes for Fundraising: A collection of Expert Advice from Gifted Fundraisers.
    If you’ve ever wanted to gain insight from someone who has been around the block a time or 10 in the world of fundraising, this is it. 
    Here are just a few of the things Martin and I talked about in this episode:
    [5:58] How to prepare for fundraising
    [10:00] What you should know about fundraising during COVID-19
    [12:50] How to become a successful and effective fundraiser
    [15:50] Giving the great gift to your donors
    [19:03] Advice to begin building lasting and life-giving relationships with your donors
    [20:17] Powerful but simple tools to help you as a fundraiser 
    You can find Martin’s book, Five Minutes for Fundraising, and his collection of free videos on his website, MartinLeifeld.com. Martin was an incredible guest, and I’m so happy I get to share his expertise and insight with you.
    Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now
    Rate & Review on Apple Podcasts
    “Thank you beyond words for this free knowledge…I learned soo much within just ONE hour!!” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good.
    Click here, scroll to the bottom and tap to rate five stars, then select “Write a Review.”  Let me know what you like best about the podcast!
    Links I mentioned in this episode: 
    Martin Leifeld's Retirement Video

    Remember to subscribe to Unlocking Your Nonprofit Potential wherever you get your podcasts.
    If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! 
    If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/46

    • 30 min
    Ep 45: Re-Opening After COVID-19, Giving Tuesday & How to Get More Facebook Followers

    Ep 45: Re-Opening After COVID-19, Giving Tuesday & How to Get More Facebook Followers

    As a nonprofit organization, you deal with multiple audiences – your staff and volunteers, your donors, and the people you serve. In today’s episode, I’ve got three quick tips to help you with ALL of them!
    The conversation you need to have with your staff and volunteers before your organization opens back up in these coronavirus times Giving Tuesday coming up May 5th and your feelings about asking for money at this time And a little trick that you can use every day to get more of the people you want to serve or people who support you to like your Facebook page… It’s so simple, but SO GOOD.  Let’s start with that conversation with your staff and volunteers. A lot of states are opening back up again… It’s SUCH a confusing time with what we’re all supposed to do with this coronavirus stuff…some states are opening back up for business, while others are on lockdown until June. There are conflicting instructions on what we’re supposed to actually do, it’s hard to… well… KNOW WHAT WE’RE SUPPOSED TO DO! Everyone – including the government and health officials – are all just figuring it out. 
    Disclaimer – I am not a doctor or an expert on the coronavirus. I do not work for the CDC. Follow the recommendations for your state. What is your state doing? What are the recommendations of your governor? Those are the guidelines you should be following.
    If going back to work and opening back up at your nonprofit is on the table, the first thing you need to do is have a conversation with your staff and volunteers. I read a statistic this week that said 1 in 3 volunteers is 55 years old and over. I know a lot of nonprofits have a lot of volunteers that are over 60. So, if you’re the leader of your organization, you have to take this into consideration – if your volunteers cannot, should not or don’t want to come to serve at your organization, how will you adjust the way you serve, how will you adapt?
    Get the pulse of your volunteers and staff. A great way to get honest feedback is by asking them to all weigh in with SurveyMonkey. You can sign up for a free plan.
    The beauty of using SurveyMonkey is you can get clear honest feedback from your volunteers and staff to your clear questions. You can ask them questions like: when will you be ready to volunteer? Next week, in a month, or decide later. Then you can adjust your services based on how many volunteers will come in, and how you can incorporate social distancing. It’s not going to be business as usual, but you can start inching a little closer to normal.
    You know your organization’s specific situation. Get feedback from your volunteers and staff, pay attention to what your governor is recommending, and take into consideration the details of how you nonprofit can operate – if you think about those things, you’ll feel a lot more confident about what to do and how you’re supposed to do it. 
    Ok let’s shift gears and talk about your donors…
    This year, there will be not one, but TWO Giving Tuesdays. In addition to the original Giving Tuesday in November, there will be another Giving Tuesday May 5th, which is next week at the time of the release of this episode.
    I’ve been hearing a lot of nonprofit leaders voicing concerns and feeling conflicted over the idea of asking for money right now, especially if they don’t necessarily need it. 
    First of all, I just want to say, yes, a lot of people have lost their jobs or have had to shut down their businesses. But not everyone. Not everyone is out of a job. On top of that, people realize that now more than ever, nonprofits need support. That’s why there are two days of giving this year on the calendar! 
    It’s OKAY to ask for money right now during these “giving events.” and here’s the truth about it all: If you don’t ask, somebody else is going to. You might not be on t

    • 12 min
    Ep 44: It's Never Too Late to Start a Facebook Page

    Ep 44: It's Never Too Late to Start a Facebook Page

    A week ago, a small business owner called me to ask for help setting up a Facebook page. Normally she doesn’t rely on Facebook to keep her business going. But in these times of staying home and self-quarantining, she realized that Facebook is the easiest way to stay connected with her customers and her community - even new customers she’s never served before. 
    She saw the example of the other restaurants selling out of food every day and small businesses that are still operating. They are still bringing in income, and still open for business. That wasn’t happening for her. She saw their example and knew it was time for her to get on the social media train, too.
    If you are a small business owner or a nonprofit leader who hasn’t gotten on that train yet – I’m telling you – IT IS NOT TOO LATE!
    You might be thinking… “What good is it? Nothing’s going to happen if I do the Facebook thing.” 
    The only way nothing is going to happen is if you don’t do anything.
    Imagine you and I are walking down Main Street in your town. As we walk down the street, we see that every organization or business is holding up a billboard with a big giant neon arrow pointing to their front door. If it’s a restaurant, there’s a sandwich board sign yelling out that they’re open. Every nonprofit organization and business has their specials, services, and sales on display in a big beautiful glass case on the sidewalk. 
    And then we get to a storefront that’s bare. There’s no sandwich board. There’s no neon arrow. There’s no billboard. There’s not so much as a menu or the hours of operation Scotch taped to the front window. We can’t tell if the lights are on. 
    So, what do we do? We keep walking. 
    Why would we try to go in when we don’t even know if they’re open, when we could go to the place next door that is lit up and beckoning for us to come in? 
    Which business or organization do you want to be? 
    Do you want people to KNOW you’re open? Do you want people to be attracted to your business or organization? Do you want people to use your services, or buy your products, or donate to your cause? Then you have to tell them!
    People aren’t going to seek you out to beg you to serve them. They will pick what’s easiest to use. 
    And right now, because of the coronavirus, a real-life sign in front of your business is not enough. Everyone is at home. On their computer, or on their phone. THAT IS WHERE YOU NEED TO PUT A SIGN. Where everyone is looking!
    It’s not too late to start a Facebook page for your business or organization. It’s not hard, you just have to start with one step at a time. And here’s more good news – Facebook is free.
    I always hear people say, “I don’t use Facebook personally – I stay away from it. It’s too much drama.”
    If you feel that way too, I know exactly what you mean! But here’s the truth – you don’t have to use Facebook personally in order to have a Facebook page for your business or organization. You do have to have a personal account to set it up, but you don’t even have to put a picture of yourself, or a single bit of personal information besides your name and your email address – and your email address doesn’t even have to be public.
    The purpose of your Facebook business page is to talk about your business or your nonprofit. You don’t have to put your personal life on your business or nonprofit Facebook page. If you don’t have a page yet, I know it’s uncomfortable, I know it’s scary – but nothing ventured, nothing gained. You can do this.
    Now, if you’re just starting a Facebook page for your business or organization, it’s not going to be business as usual right off the bat – it takes a little time but you’re opening the door to the possibility of business now, and more business later. You’re warming up your customers, pa

    • 13 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings


Amazing !!!

Lauren, you have truly blessed me. Thank you beyond words for this free knowledge !! I pray that your cup continues to run over. I’ve learned soo much within just ONE hour !!

April H
Our Hidden Treasures, Inc

EvvyM ,

Getting a greater audience!

I’ve been listening to Lauren since discovering her back in October. Her podcasts are bite-sized and full of excellent advice. I work for a pregnancy resource center and since implementing consistent posting to our Facebook page I have experienced a great deal more shares, likes, and engagement! I think that sums up the value of this podcast! You won’t be disappointed.

Ranger724 ,

Dena Dyer

I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps. And the host really “gets” the unique world of non-profits, with its limited funds and dual audiences. I learn something every week.

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