50 episodes

Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.

Unlocking Your Nonprofit Potential Lauren Creagan

    • Non-Profit
    • 5.0, 11 Ratings

Step-by-step, easy to follow tips on using Facebook and Instagram from the nonprofit point of view. Hosted by writer and social media entrepreneur Lauren Creagan, Unlocking Your Nonprofit Potential covers topics like how to create quality posts and managing three audiences: your volunteers, donors and the people you serve - all on a shoestring budget. Lauren walks with you all along the way as you implement new strategies for your organization and use social media as tools to manage and promote your mission, events and fundraisers. If you lead or work in a nonprofit and want to spread the word about the good work it does in your community with greater results, Unlocking Your Nonprofit Potential is the podcast for you.

    Ep 50: How to Run a Facebook Ad

    Ep 50: How to Run a Facebook Ad

    In this episode of Unlocking Your Nonprofit Potential, we’re going to tackle one of the most talked about pain points of Facebook – Facebook Ads! 
    Because this is SUCH a lengthy and intricate topic, we’re going to start at the very beginning and talk about the easiest way to run an ad on Facebook – boosting a post. 
    There will be a deeper dive into Facebook Ads for you coming up in the near future, but let’s start with the basics now. Even if you already know how to boost a post on Facebook, this episode will help you feel more confident in what you’re doing and why you do it!
    This is a big exciting episode – it’s only appropriate for our 50th episode – so let’s jump right in!
    Let’s start from the very beginning… 
    Why would you ever want to advertise on Facebook?
    You can reach hundreds of people who might be interested in how you can help them or inspire them or teach them – but they don’t know about you yet. And you can do that for as little as $5.
    Advertising on Facebook is extremely effective, and extremely affordable. The more money you spend on Facebook advertising, the more people you reach. 
    Can you imagine, if you’re able to reach hundreds of people with just $5, how many people you can reach with a Facebook advertising budget of $25? Yes, you’re able to get your Facebook ad in front of hundreds or thousands of people in as little as 4 or 5 days, for as little as $5. Pretty incredible, right?
    What would you want to advertise about?
    If you’re a nonprofit who offers services, you can run ads like any other business that offers services. You can use your Facebook ad to get the word out about what you offer, your hours of operation, any special events you have, or fundraisers. You can tell Facebook to show your ad to people who would be interested in taking advantage of those services.
    Even if your nonprofit or group supports an interest, or a hobby that doesn’t have a brick and mortar building with in-person service, there are still great reasons to run ads. 
    Let’s say, you want more people to follow your page and engage with you, you can run a Facebook ad that will encourage people who may be interested to follow your page. This is a great way to grow your audience. 
    For example, if your organization is a historical society, and you want more people to follow your page because you want to share stories, pictures and articles, a Facebook ad can make sure that people who may be interested in history or your topic can learn about your page.
    Or maybe you have a fundraiser coming up or a giveaway – a Facebook ad can help more people learn about it, even if they don’t already follow you on Facebook. Earlier this year, one of my clients put $8 into a Facebook ad about a fundraiser they were having, and they raised $8,000. That was the only advertising they did for that particular fundraiser. One Facebook ad, for one week. Definitely worth spending the $8, right?
    Another example would be if you’re running a Facebook page for a daily devotional, you can run a Facebook ad to make sure that people who are thinking about starting a daily devotion can learn about your page.
    Now that you see why a Facebook ad may be right for you, let’s talk about the easiest, most basic way to advertise on Facebook. It’s called “boosting” a post.
    Boosting a post on Facebook is hands down the fastest, and easiest way to get an ad running on Facebook. If you have a Facebook page for your organization, you’ve probably seen the blue button at the bottom of one of your posts that says, “Boost Post.” 
    If you click on that Boost Post button, that means, you will add a budget and your credit card information, and then Facebook will show that particular post to more people – people not already in your audience. What exactly does that mean? It means when someone is scrolling

    • 21 min
    Ep 49: Get Decisive with These 3 Steps

    Ep 49: Get Decisive with These 3 Steps

    Wanna know something not many people know about me?

    I can be very indecisive. For me, even the smallest decisions can be hard to make. What shoes should I wear? What should we have for dinner? Should I take my dog, Jack, for a walk or play fetch instead? I spend so much energy trying to make decisions. I overanalyze every situation, I procrastinate making decisions, and sometimes, I just completely avoid making decisions by deferring to others.
    I say, “Oh, it doesn’t matter to me! You decide!” Or… my husband hates it when I do this… He’ll say, where do you want to go to dinner? And I’ll say, “I don’t care, you decide,” and then he’ll choose a restaurant, and I’ll say, “Oh no, not there!” because really, the decision DID matter to me!
    Spending too much time on daily decision-making can be a huge waste of time and energy! Making decisions is something that didn’t come naturally to me.  It was uncomfortable, so I put it off and that’s when it became exhausting and stressful. 
    Does this sound like you at all? If so, you have probably felt the effects of being indecisive in every corner of your life, especially when it comes to your nonprofit. Think about all the decisions you have to oversee at your organization – how you help people, how to raise money, who to hire, how to lead your volunteers and staff, how to market your organization, what your brand – your logo, your colors, your website, your EVERYTHING looks like! You have so many decisions in your basket as a nonprofit leader – and those are just a few of the decisions you make! 
    But here’s what I’ve learned about making decisions in my life:
    If I set aside time to think about my bigger choices BEFORE the moment I need to say what I think or act, it’s a million times easier for me to decide. I take time to think about things beforehand, then I don’t get as stressed out or worry, I don’t waste time overthinking the situation, and I don’t say, “Oh I don’t care, you decide!” I end up with what I actually want! 
    Here’s the good news… Decision making is a skill that you can practice. Yes, you can practice making decisions and get better at it. It can actually become easier for you! Don’t we all want that? It’s not hard or magic and you can start practicing today.
    Three little tricks that help me make decisions every day.
    1. Stop overanalyzing
    My friend Sherrie said something to me the other day on the phone… She said, “I’m 62 years old, and I’ve spent so many years of my life worrying about what might happen, and if there’s one thing I’ve learned, it’s that most of the time nothing happened, but I sure did lose a lot of sleep over it.”
    If you struggle with overthinking things – you’re not alone. I’ve had my fair share of sleepless nights and stressed out days worrying and overanalyzing decisions I needed to make. I thought every decision had to be the perfect one.
    Overanalyzing is like when you’re doing the dishes, and the sink is getting clogged up with water. You want to turn on the disposer, but you’re afraid there’s a spoon in the drain. The water keeps filling up, it’s not going anywhere, the sink is not going to drain unless you turn on the disposer, but you don’t want to put your hand in the drain to feel around for a spoon. So, you just sit there and watch the water rise. Maybe you turn off the water, but the sink isn’t draining. It’s stagnant. It’s better to turn on the disposer and drain the water – and if there’s a spoon in there, that’s OK! Maybe next time you reach in to check because you learned that this time when you didn’t check – you slightly damaged a spoon. The point is – you have to be willing to make a choice. You can’t just live with a clogged sink.
    You can rebound and learn from a poor decision. You can learn quickly and mo

    • 12 min
    Ep 48: Blog Better with These 6 Tips

    Ep 48: Blog Better with These 6 Tips

    I am SUPER excited for today’s episode. Quite a few of you have asked if we could spend an episode talking about blogging… So here you go! Let’s talk about creating a blog for your nonprofit!
    First of all, why are blogs important?
    If you have a blog, it can help you show up in Google searches and that helps more people find your nonprofit which gives you a better opportunity to serve and help people. 
    A blog is another way to connect with them, build their trust in you, and solidify the idea that you are here to help them.
    So, what should you write about on your nonprofit’s blog?
    Start off by thinking about the person you serve (or want to serve).
    What did they eat for breakfast this morning (if they ate)? What do they do in their spare time? What do they spend their money on? Why do they use your service? 
    For example: Let’s say your nonprofit is a food bank – why do people come there? What do they use that money for that they save by coming to you? 
    Is it so they can save up for shoes for their kids? 
    So they can pay for doctor’s appointments, school supplies, medicine? 
    Buy their child an ice cream cone or something special? 
    They need a little extra money for their mother – medicine, or something extra for her?
    You’ve probably had many conversations with people you serve, and you see the hardship they go through. What do you talk to them about when you see them? Are their kids doing OK in school? How is their mother? You know how complex and complicated their lives are. 
    When you begin to write the blog post, think of those things and that person. Write your blog post about topics that will help them. We all have things we know are good for us and want to share about them. But is that what the person you serve wants to read about? You know eating healthy is best and kale and super foods are really good, but is that a topic for the people you serve? Probably not. 
    Instead what would help them? What would they want to know about?  Think about the questions that person Googles – what do they search for on the internet when they have a question or a need? Then take one question and answer it in your blog post.
    Let’s use another example – let’s say your nonprofit is a pregnancy resource center. The person you serve is probably searching questions like: How do you get pregnant? How do you read a pregnancy test? How do you know you’re pregnant? 
    Answer each of those questions in their own separate blog post. Break it down to an easy to understand, bite sized article. That’s your blog post.
    Think of the person you serve, think of what their day to day life is like, what are their struggles and problems, think about a question they would Google, and then answer one of those questions in a blog post.
    A good way to get ideas for blog posts is to brainstorm. Write down the most common problems you encounter at your nonprofit.  What are the recurring problems you hear from the people you serve… Write them ALL DOWN. Don’t think about it too much – this is just a brainstorm activity. Doing this with someone else will help you get the creative juices flowing!
    Another way to get ideas for blogging is to ask the people who work at your nonprofit for stories. You’ll gain insight and ideas into what needs you can address in a blog post. You’re not telling that story in the blog post; it’s just meant to give you a topic idea. Write down ALL of these ideas and then go back over your list when you’re finished and pick out the very best ideas.
    Now, let’s talk about what happens when it’s actually time for you to sit down and WRITE!
    Things to keep in mind:
    Use one topic per blog post –The temptation here is to give a complete picture of the problem you’re trying to help with.  Avoid that temptation by just answering one question…what does a positive pregnancy

    • 13 min
    Ep 47: Is your Facebook post missing THIS?

    Ep 47: Is your Facebook post missing THIS?

    You and I both know that right now more than ever, people are in need. People are in crisis. Whether it’s an economic crisis, or an emotional crisis, or a health crisis, or something else – there are a lot of people out there in your community that need you now more than ever. They need assistance from your organization. They need your help. They need your support. They need your kindness and compassion.
    So how do you tell them that you’re here for them? How do you let them know you’ve got their back – you’re here to help them. You want to help them. You are able, ready and willing to help them. How do you tell them that?
    Well, for starters, you keep posting on Facebook and Instagram twice a week – but what is the most important part of that Facebook or Instagram post?  
    A call to action.
    They want you to tell them what to do next. And so, you tell them something like this: 
    “Text us now at 555-555-1234” 
    “Make an appointment online at agathasangels.com”
    “Call us today at 555-555-1234” 
    That’s all a call to action is. It’s telling someone how to get ahold of you. They need you, and it’s up to you to tell them how to get ahold of you.
    I know, using a call to action can be really uncomfortable. You might feel like you don’t need one, or it feels like it’s not your style, or it’s pushy… 
    There are a lot of reasons you might skip a call to action:
    - You forgot
    - You feel uncomfortable
    - You don’t want to be “salesy” or slimy 
    - You don’t want to be pushy
    - You don’t know how or what to say
    - No confidence that it’s the right thing to do
    - Not confident that your product will help them
    - Thinking, “I’m not depending on God if I’m asking, I should just let God send me who he wants to put in my way”
    Or there could be other reasons.
    Here’s the honest truth…  If figuring out where to find your organization’s phone number or your website is too hard or time consuming, or it’s not clear what you can help them with, then the people you want to serve will just scroll on by because they don’t know that you want to serve them…
    By using a call to action, are you manipulating people? No. You’re not telling them, “You better call us… OR ELSE!!!”
    By using a call to action, are you pressuring people? No. You’re giving people your contact information. If you knew your new friend really needed your help, would you just say, “Let me know if I can help” and then walk away? Or would you say, “Let me help – Call me, here’s my phone number!”
    If you were pushy, or manipulating, you’d be like an unrelenting robocaller – not interested in the person’s needs, just wanting to wear them down so they’ll buy.  See? That’s not what you’re doing at all.  You’re not being pushy! 
    You’re just helping the person who needs your help cross the bridge to a better place. 
    Imagine your organization is a beautiful glowing island in the middle of the ocean with white sandy beaches and palm trees swaying in the cool tropical breezes – tell people how to get a boat ticket there! Tell people how they can get to the island! Your island is relief for them. Your island is where they want and need to go. So, use a call to action – every single time in your Facebook and Instagram posts. You’re not being pushy or salesy. 
    You’re helping. You’re validating them and telling them it’s OK to call – and you’re making it easy for them by giving them the phone number or your website right then and there. 
    You might be like, “Lauren, I already know what a call to action is.”
    But here’s my question for you – are you using one in ALL of your Facebook or Instagram posts? Ask yourself, what is the point of your posting? Is it just to post for the sake of posting? 
    Or is it for something else… Something MORE MEANINGF

    • 13 min
    Ep 46: Fundraising Tips from the Best of the Best with Martin Leifeld

    Ep 46: Fundraising Tips from the Best of the Best with Martin Leifeld

    Have you ever had a conversation with someone who was just so good at their job, and who has made such a difference in the world, when you finish chatting, you just pray some of their skill, experience and overall goodness has somehow rubbed off on you?
    That pretty much sums up my conversation this week with Martin Leifeld. Martin has spent more than 40 years in senior fundraising leadership roles. In working with a number of different organizations in his career, Martin and his teams have raised a staggering $500 million dollars. Martin is also the author of the book, Five Minutes for Fundraising: A collection of Expert Advice from Gifted Fundraisers.
    If you’ve ever wanted to gain insight from someone who has been around the block a time or 10 in the world of fundraising, this is it. 
    Here are just a few of the things Martin and I talked about in this episode:
    [5:58] How to prepare for fundraising
    [10:00] What you should know about fundraising during COVID-19
    [12:50] How to become a successful and effective fundraiser
    [15:50] Giving the great gift to your donors
    [19:03] Advice to begin building lasting and life-giving relationships with your donors
    [20:17] Powerful but simple tools to help you as a fundraiser 
    You can find Martin’s book, Five Minutes for Fundraising, and his collection of free videos on his website, MartinLeifeld.com. Martin was an incredible guest, and I’m so happy I get to share his expertise and insight with you.
    Want something fun to do? Check out the brand new personality quiz, “What’s Your Secret Spice?” It will help you become more confident in yourself and as a leader in your organization with its personalized results. Click here to take the quiz now
    Rate & Review on Apple Podcasts
    “Thank you beyond words for this free knowledge…I learned soo much within just ONE hour!!” If that’s something you’d say…please rate and review this show today.  You’ll help me reach more people - like you - with tools to help nonprofits reach more people, raise more money and change communities for the good.
    Click here, scroll to the bottom and tap to rate five stars, then select “Write a Review.”  Let me know what you like best about the podcast!
    Links I mentioned in this episode: 
    Martin Leifeld's Retirement Video

    Remember to subscribe to Unlocking Your Nonprofit Potential wherever you get your podcasts.
    If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email and I’ll happily write you back with an answer! 
    If links are not visible in your podcast app, visit the Episode Webpage and Show Notes at https://nonprofitpotential.com/46

    • 30 min
    Ep 45: Re-Opening After COVID-19, Giving Tuesday & How to Get More Facebook Followers

    Ep 45: Re-Opening After COVID-19, Giving Tuesday & How to Get More Facebook Followers

    As a nonprofit organization, you deal with multiple audiences – your staff and volunteers, your donors, and the people you serve. In today’s episode, I’ve got three quick tips to help you with ALL of them!
    The conversation you need to have with your staff and volunteers before your organization opens back up in these coronavirus times Giving Tuesday coming up May 5th and your feelings about asking for money at this time And a little trick that you can use every day to get more of the people you want to serve or people who support you to like your Facebook page… It’s so simple, but SO GOOD.  Let’s start with that conversation with your staff and volunteers. A lot of states are opening back up again… It’s SUCH a confusing time with what we’re all supposed to do with this coronavirus stuff…some states are opening back up for business, while others are on lockdown until June. There are conflicting instructions on what we’re supposed to actually do, it’s hard to… well… KNOW WHAT WE’RE SUPPOSED TO DO! Everyone – including the government and health officials – are all just figuring it out. 
    Disclaimer – I am not a doctor or an expert on the coronavirus. I do not work for the CDC. Follow the recommendations for your state. What is your state doing? What are the recommendations of your governor? Those are the guidelines you should be following.
    If going back to work and opening back up at your nonprofit is on the table, the first thing you need to do is have a conversation with your staff and volunteers. I read a statistic this week that said 1 in 3 volunteers is 55 years old and over. I know a lot of nonprofits have a lot of volunteers that are over 60. So, if you’re the leader of your organization, you have to take this into consideration – if your volunteers cannot, should not or don’t want to come to serve at your organization, how will you adjust the way you serve, how will you adapt?
    Get the pulse of your volunteers and staff. A great way to get honest feedback is by asking them to all weigh in with SurveyMonkey. You can sign up for a free plan.
    The beauty of using SurveyMonkey is you can get clear honest feedback from your volunteers and staff to your clear questions. You can ask them questions like: when will you be ready to volunteer? Next week, in a month, or decide later. Then you can adjust your services based on how many volunteers will come in, and how you can incorporate social distancing. It’s not going to be business as usual, but you can start inching a little closer to normal.
    You know your organization’s specific situation. Get feedback from your volunteers and staff, pay attention to what your governor is recommending, and take into consideration the details of how you nonprofit can operate – if you think about those things, you’ll feel a lot more confident about what to do and how you’re supposed to do it. 
    Ok let’s shift gears and talk about your donors…
    This year, there will be not one, but TWO Giving Tuesdays. In addition to the original Giving Tuesday in November, there will be another Giving Tuesday May 5th, which is next week at the time of the release of this episode.
    I’ve been hearing a lot of nonprofit leaders voicing concerns and feeling conflicted over the idea of asking for money right now, especially if they don’t necessarily need it. 
    First of all, I just want to say, yes, a lot of people have lost their jobs or have had to shut down their businesses. But not everyone. Not everyone is out of a job. On top of that, people realize that now more than ever, nonprofits need support. That’s why there are two days of giving this year on the calendar! 
    It’s OKAY to ask for money right now during these “giving events.” and here’s the truth about it all: If you don’t ask, somebody else is going to. You might not be on t

    • 12 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings


Amazing !!!

Lauren, you have truly blessed me. Thank you beyond words for this free knowledge !! I pray that your cup continues to run over. I’ve learned soo much within just ONE hour !!

April H
Our Hidden Treasures, Inc

EvvyM ,

Getting a greater audience!

I’ve been listening to Lauren since discovering her back in October. Her podcasts are bite-sized and full of excellent advice. I work for a pregnancy resource center and since implementing consistent posting to our Facebook page I have experienced a great deal more shares, likes, and engagement! I think that sums up the value of this podcast! You won’t be disappointed.

Ranger724 ,

Dena Dyer

I love this podcast! The episodes are short, but packed full of practical tips and easy-to-implement action steps. And the host really “gets” the unique world of non-profits, with its limited funds and dual audiences. I learn something every week.

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