15 episodes

As the world of media, marketing and advertising becomes increasingly complex, marketers are under more pressure than ever to make smart decisions and fast. Unmuddled is here to lend a helping hand by unpicking the key headlines, simplifying the growing complexities in the industry, and highlighting the trends and insights to fuel your marketing decisions.

Unmuddled‪.‬ The Kite Factory

    • Business

As the world of media, marketing and advertising becomes increasingly complex, marketers are under more pressure than ever to make smart decisions and fast. Unmuddled is here to lend a helping hand by unpicking the key headlines, simplifying the growing complexities in the industry, and highlighting the trends and insights to fuel your marketing decisions.

    Episode 15: Thriving in a transformed working world

    Episode 15: Thriving in a transformed working world

    In this episode, a group of brilliant females from TKF's digital department sit down to share their experiences of starting advertising careers during the pandemic, how it has positively shaped how they work today and what they think the future holds for hybrid working.

    • 26 min
    Episode 14: Will personalisation feel the greatest impact from AI in the digital marketing world?

    Episode 14: Will personalisation feel the greatest impact from AI in the digital marketing world?

    The Kite Factory's digital team recently had a debate about what area of digital advertising will see the greatest impact from AI technology. Debate winners Iona, Maria, Patrick, Emily and Richard join MP for Digital, Ben Foster, to share why they believe their choice of personalisation will feel the greatest impact from AI in the digital advertising world.

    • 19 min
    Episode 13: What does AI technology mean for marketers?

    Episode 13: What does AI technology mean for marketers?

    In this episode, Head of Planning Christian Taylor and MP for Digital Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies. 

    • 21 min
    Episode 12: Finding growth in the Regular Giving model with CARE International

    Episode 12: Finding growth in the Regular Giving model with CARE International

    In this episode, Head of Planning Christian Taylor, Strategy Director Charley Day, and Head of Individual Giving at CARE International Becki Young sit down to discuss the findings from our recent Regular Giving whitepaper report, how charities can find growth in the Regular Giving model and the opportunities available for charities wanting to attract Regular Giving in 2023.

    Download the whitepaper here.

    • 21 min
    Episode 11: The complicated world of digital measurement

    Episode 11: The complicated world of digital measurement

    In this episode, Head of Digital Operations Gabby Krite, Head of Data Guy Hancox, and Senior Digital Account Executive Noora Valtonen sit down to talk about the complicated world of reporting in digital and how we can get the best out of our data.

    • 20 min
    Episode 10: Search horror stories

    Episode 10: Search horror stories

    Happy Halloween! In this extra spooky episode, Head of Search Niki Grant, Digital Account Director Jodie Brookton and Digital Account Manager Tobie Jackson sit down to share their best search horror stories.

    • 20 min

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