Over the past few years, Facebook and Google have introduced bidding automation to help advertisers reach their target audience while maximizing efficiency. More recently, the platforms have pushed additional automation offerings in regard to more enhanced bidding strategies and placement mix while limiting reporting visibility for advertisers. These updates represent a major shift for these walled gardens, and agencies are having to adapt how they plan, buy, and optimize their digital media.
Read Conor’s and Ann’s trend at richards.com/black_box. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.
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Transcript – richards.com/black_box-podcast-transcript/