23 episodes

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf.

Unpacking the Digital Shelf Digital Shelf Institute

    • Management

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf.

    Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE

    Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE

    The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have.

    • 39 min
    Roundtable: B2C Geekout: L'oreal Gets Perso-nal

    Roundtable: B2C Geekout: L'oreal Gets Perso-nal

    This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys.

    • 37 min
    Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity

    Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity

    Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey

    • 26 min
    Roundtable: The B2B Geekout Episode

    Roundtable: The B2B Geekout Episode

    This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos?

    • 24 min
    Roundtable: Will Casper Ghost Us?

    Roundtable: Will Casper Ghost Us?

    This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases.

    • 23 min
    How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International

    How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International

    Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice.

    • 35 min

Customer Reviews

Acc9494 ,

Great content!!

Super interesting to hear top leaders strategize in the age of digital and focus on connecting with consumers in this changing world.

Götzeisjudas ,

Insightful

Was really interesting to listen in. Can't wait to hear more!

beliyritsar ,

Great focus; great content!

Please make more!

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