Unsinkable Marketing Abby Grace

Everything we’ve discussed so far has been about our overall strategy, the action plan that’s allowed us to grow to where we are now. In today’s episode? I’m going to break down the #1 TACTIC, the actual action STEP that I used to build up a portfolio that allowed me to officially launch my brand photography services with a bang, and at full price.




Show Notes:

http://abbygrace.co/ (Brand Photography Academy)

https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)

https://docs.google.com/document/d/1igR9h9eI-JYI0DQEXaJqnIi-1bmI2Vf_PTiGTK4b-ic/copy (Beta Clients Email Template Pitch)

I used to pride myself on the fact that I’d never paid a dime for advertising, that all of my clients came via word of mouth! While that's still the case for the agency side of my business, paid advertising has helped me to scale the education side at a faster rate than it ever would have organically. This week, I'm spilling how I use paid ads- which platforms I use (and don't use) and what I've tried in the past that didn't work for me.




Show Notes:

http://abbygrace.co/ (Brand Photography Academy)

https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)

https://wearepowerplay.com/ (Adrienne Richardson) (Facebook ads expert)

https://vanessakynes.com/ (Vanessa Kynes) (Pinterest Expert)

In today’s episode, we’re talking all about traffic generated by RELATIONSHIPS. With relationship-driven traffic, these are typically people, like search traffic, in need of a solution to a problem, and when they’re coming by way of a personal recommendation, it means you’re often one of only a handful of options, maybe the only option they’re considering. You’re not competing with pages of Google results or the hundreds of other posts that clog your audience’s social feeds. This is the bucket of traffic that converts at the highest rate for our business.




Show Notes:

http://abbygrace.co/bpa (Brand Photography Academy Waitlist)




https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)

https://www.marketersheart.com/ (Marketer’s Heart)

https://laurameyer.consulting/ (Laura Meyer)

https://lindalestudios.com/ (Lindale Studios)

http://www.facebook.com/groups/brandphotographers/ (Brand Photographers: Assemble Facebook Group)

So if you’ve seen the title of this episode, you’ll know we ARE going to be diving into traffic generated by social media marketing. Because I do think it has value for a lot of folks. So I’m going to explain how I utilize the platforms I’m on, WHY I utilize them the way I do, and how I safeguard my time to keep social media from feeling like a 24/7/365 job.




Show Notes:

https://www.calnewport.com/books/digital-minimalism/ (Digital Minimalism) by Cal Newport

http://www.facebook.com/groups/brandphotographers/ (Brand Photographers: Assemble Facebook Group)

I’ve been in business for more than a decade, and we’ve tried a lot of different marketing tactics. Some stuck, some didn’t. This episode is going to be all about the "Search" bucket of marketing and how I've used it in the past, and my plans for it in the future.




Leads generated by search is a long game. Your goal with adding to your content that can be found via search is to slowly add and build so that you have NUMEROUS opportunities to be found by people who are actively looking for you, your solutions, or your content. It's a powerful tool that takes time, but is worth the effort to get quality leads that are more ready to buy your particular product or service.




Show Notes:

https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)

https://www.myrnadaramy.com/ (Myrna Daramy)

Davey Jones of https://daveyandkrista.com/ (Davey and Krista)

https://tonicsiteshop.com/ (Tonic Site Shop)

https://www.stompsoftware.com/blogstomp/ (Blogstomp)

https://podcasts.apple.com/us/podcast/536-making-the-move-from-weddings-to-branding-abby-grace/id1140118526?i=1000544198906 (Bokeh Podcast)

http://www.facebook.com/groups/brandphotographers/ (Brand Photographers: Assemble Facebook Group)

For the next five weeks we're going to be diving deep into marketing your brand photography business. How I've done it, what's worked, what hasn't worked and what we're currently experimenting with. We're going to try to keep these episodes brief because I know you're busy building your business and I'm here to give you bite sized chunks of actionable intel so you can get back to running a business that supports a life you love!




Show Notes:

https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)

http://www.facebook.com/groups/brandphotographers/ (Brand Photographers: Assemble Facebook Group)