What if your website is quietly turning people away without you ever knowing it? In this episode of Unstoppable Mindset, Michael Hingson talks with Lori Osbourne, a branding strategist and web accessibility advocate whose personal health journey reshaped how she helps businesses show up online. Lori shares how unclear messaging, weak branding, and inaccessible websites block trust, visibility, and growth. Together, they unpack why accessibility is not just about compliance, but about inclusion, credibility, and better SEO, and how simple changes like clearer messaging, alt text, contrast, and video captions can transform both user experience and business results. Highlights: 00:01 – Understand why disability is often left out of diversity conversations and why that needs to change 13:56 – Learn how a life-altering health crisis forced a complete reset in career and priorities 27:10 – Discover why a website alone is not enough to establish authority or visibility 34:19 – Learn why unclear messaging is the biggest reason websites fail to convert 44:43 – Understand what website accessibility really means and who it impacts 59:42 – Learn the first step to take if your online presence feels overwhelming About the Guest: Lori Osborne, affectionately known as The Authority Amplifier, is a Brand Strategist, Website Consultant, and the founder of BizBolster Web Solutions. With over 25 years in technology and nearly a decade of experience helping coaches, consultants, authors, and speakers build a profitable online presence, Lori is the powerhouse behind The Authority Platform™, a complete done-for-you system designed to transform overwhelm into opportunity. Her signature branding process, The Authority Blueprint™, helps clients clarify their message, define their visual and verbal identity, and identify what truly sets them apart in their field. She then brings that strategy to life with an authority-building website - strategically crafted on the Duda platform to reflect credibility, connect authentically, and convert consistently - without the headaches of WordPress maintenance or tech confusion. Unlike agencies that offer cookie-cutter sites or developers who disappear after launch, Lori builds long-term relationships by delivering personalized, high-touch service. Through The Authority Platform™, she combines brand clarity, trust-building web design, lead generation funnels, SEO, accessibility, and sales systems into one cohesive, visibility-driving engine. Lori is known for her warmth, resilience, and insightfulness, and for making her clients feel fully seen and heard. If you're ready to stop spinning your wheels with digital tools that don’t deliver, and finally create a platform that amplifies your voice, authority, and impact, Lori is your strategic partner. Ways to connect with Lori**:** https://www.bizbolster.com/ https://www.linkedin.com/in/loriaosborne/ https://www.facebook.com/bizbolster https://www.instagram.com/bizbolsterlori Link to Freebie: https://www.bizbolster.com/vip-visibility-audit About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT\&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson 01:17 Well, hello everyone. Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I am your host, Michael Hingson, or you can call me Mike, it's fine, and I gave the full title of the podcast for a very specific reason. Where inclusion, diversity and the unexpected meet, typically, diversity people never want to include disabilities in what they discuss or what they do. And if you ask the typical diversity people, what's diversity? They'll talk about race, gender, sexual orientation, and they don't deal with disabilities. But the reality is, and they say that disability isn't a real mindset. Well, Balderdash, it is. Just asked the 25% of America's population, according to the CDC, that has a disability, and they'll tell you that disability is a minority. But the reason I bring it all up is today, we get to talk with Lori Osborne, and she is a person who's been very deeply involved in website development, in branding and coaching, and she is very concerned about and likes to try to help deal with the issue of accessibility on websites. So we're going to have a fun time talking about all of that, much less the platform she uses, as opposed to WordPress, and I'm really curious to hear more about that, because I've my website is a WordPress website, but, but, you know, I think there are so many different ways to deal with things today. We'll, we'll have a fun time. But Lori, welcome to unstoppable mindset. We're glad you're here. Thank you Lori Osbourne 02:56 so much for having me. Mike, I love being here. Cannot wait to talk. Michael Hingson 03:01 Well, let's do it. Why don't we start by you telling us kind about the early Laurie growing up and all that stuff, and kind of how you got started. Okay, start at the beginning. Lori Osbourne 03:14 At the beginning. All right. I was born in San Diego. More your neck of the woods. San Diego Naval Hospital, but only got to live in California for two years, which I've always been disappointed about. My my family had my grandfather built a home in La Jolla. So you know, I was I've always been jealous of how my mom got to grow up, but I only got to spend two years there and then I got moved to Norman, Oklahoma, home of the Sooners, never watched football, never went to one football game my entire life. Michael Hingson 03:51 I've never been to a professional or college football game. My wife had, but I never got to go to a football game. I think it'd be kind of fun to do once, as long as I could still pick it up on the radio and know what's going on. Lori Osbourne 04:03 There you go. Yeah, I had zero interest in football until I met my current husband in 2011 and he doesn't miss a professional football game, an NFL game. So I have, I have come to embrace it and enjoy the Pittsburgh Steelers and the Kansas City Chiefs. So there you go. Michael Hingson 04:24 So you're in Florida and you don't root for a Florida team, huh? Lori Osbourne 04:29 I don't, we won't hold it again, you know. Well, you know, I'm one of those. So I moved from Oklahoma to Colorado to Denver area. So I was a Broncos fan when I lived in Colorado, but that was the days of, oh my gosh. Now my mind is going to completely go blank. This is so embarrassing. The the Great, the greatest Broncos player who is now a general manager, John, oh my gosh. Can think of a it'll come to me. But anyway, he, you know, we. Were actually like, yes, thank you. Thank you very much. Elway. Yes, I was a guest. So we were actually, like, winning Super Bowls when I first moved there, so, you know, and then it went, kind of went. Then I became a Peyton Manning fan, and my husband's from Pennsylvania, and he's like, you can't just change your mind about who you support every time we move. And I'm like, but I can't, yeah, why n
