25 episodes

On Unstoppable Talk, we interview thought leaders, pioneers, and business mavens who are active at the intersection of technology and business innovation in Cincinnati, OH and beyond. We dive deep into the heads of entrepreneurs, public speakers, executives, coaches and technologists who are driving change in their organization across a broad spectrum of industries.

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    • Technology

On Unstoppable Talk, we interview thought leaders, pioneers, and business mavens who are active at the intersection of technology and business innovation in Cincinnati, OH and beyond. We dive deep into the heads of entrepreneurs, public speakers, executives, coaches and technologists who are driving change in their organization across a broad spectrum of industries.

    025: Discussing Industrial Automation to Produce Better Results and Drive Change

    025: Discussing Industrial Automation to Produce Better Results and Drive Change

    In this episode, Tim Nolan, my friend and fellow University of Pittsburgh alum shares his experience with technology to serve clients at Data Science Automation. We discuss what markets are moving toward, the ROI from a technology or systems change. We also discuss target clients and ways to market these services.

    • 54 min
    024: Using Video and Multichannel Marketing to Reach Your Customers – Les Fultz

    024: Using Video and Multichannel Marketing to Reach Your Customers – Les Fultz

    I met Les Fultz in a business networking group. In this episode we discuss his company, Valere Studios, how he began this company by learning to work with video editing technology. We also discuss the ROI with video marketing for businesses and look at the future uses for video marketing.

    • 53 min
    023: Assembling Chaos – Organizing Global Medical Research Consortia – Scott Wagers

    023: Assembling Chaos – Organizing Global Medical Research Consortia – Scott Wagers

    In this 23rd episode of Unstoppable Talk I spoke with Scott Wagers, CEO of BioSci Consulting, about how he coordinates global medical research teams so that they can innovate and communicate better on their drug therapy and medical device projects.  Scott’s fascinating history of going from medical physician to international consultant (based in Belgium) is a great example of taking technical expertise in a subject and moving into the management space, where you can have greater impact through your clients.

    • 50 min
    022: Science Around Cincy – Sharing The Accomplishments of Cincinnati Scientists with Students – Chris Anderson

    022: Science Around Cincy – Sharing The Accomplishments of Cincinnati Scientists with Students – Chris Anderson

    In this episode of Unstoppable Talk, I sat down with Chris Anderson, Executive Producer and Host of Science Around Cincy, a video series that highlights scientific research in Cincinnati in an interesting format for local students.  We discuss what matters in the business of science education, the science community in Cincinnati, efforts to study and restore endangered species, and new technologies being used by startups to help first responders.  You can check out episodes of Science Around Cincy on YouTube at https://www.youtube.com/channel/UCRxGUfqNO_4m_uBxNFo23Jw or on their website at https://sciaroundcincy.com/scientists/.

    • 43 min
    021: Digital Customer Acquisition Through Researched Approaches – Zach Murphy

    021: Digital Customer Acquisition Through Researched Approaches – Zach Murphy

    For this episode, Zach Murphy from Grey Matter and I discussed how research can improve the output of digital marketing, how important active listening is when working with customers through their marketing challenges, and how to prevent wasting digital advertising spend.


    Sam Schutte:                In today’s show, we have Zach Murphy. Zach is a partner and client strategist at Grey Matter. I met Zach through networking in Cincinnati. We’re going to talk about putting technology to work for sales and marketing.
    Sam Schutte:                Zach, welcome to the show.
    Zach Murphy:               Thanks for having me, Sam.
    Sam Schutte:                Absolutely. So how did you get started in marketing, and strategy, and sales?
    Zach Murphy:               Yeah. We’re going way back. So I’m a local Cincinnati guy. Grew up in Northern Kentucky and ended up going to Xavier University. I had no idea what I wanted to study. I saw, through a professor of mine … He showed us an episode of Frontline called The Persuaders. It was transformative for me, one of those aha moments for people that everyone always talks about. The real lesson in it was really the power of communication. It was looking at how companies in the corporate world were convincing people and using different methods to change minds and change ideas.
    Zach Murphy:               So they featured a number of different perspectives. There was a child psychiatrist on it, named Clotaire Rapaille, who was boiling down companies like Acura’s whole brand essence into a single word. They had the political pollster on there, Frank Luntz. Which, political opinions aside, it was very focused on how you can change people’s minds through communication. So from that moment forward, I was hooked on marketing.
    Sam Schutte:                Cool. How would you define the term sales and marketing strategy?
    Zach Murphy:               So sales and marketing strategy, to my partner and I, to our organization, is all about what are the different activities and methodologies companies are using to acquire more customers? How can you structure a predictable, measurable way to grow? I think the landscape today is so littered with technologies. People are shouting at you about, “You need to do this. You need to do that.” There’s no room for nuance. There’s no room for any sort of integration across these different efforts. It’s either this or that. So to us, the right marketing and sales strategy is an approach that makes sense for your customer to discover you, to learn more about you, and ultimately decide to buy from you.
    Sam Schutte:                Okay. When you started your business, how did you find your first customer?
    Zach Murphy:               Our first customer came from networking, as a lot of first customers will. I was talking to a number of different potential opportunities, and our first customer, believe it or not, was actually another marketing agency who needed help with strategy on one of their clients. And specifically, when I say strategy, they were saying, “We need help orienting the message across all the different platforms, the advertising, that we’ll be doing for them.”
    Sam Schutte:                So how do you bridge that gap between … When you’re working with a business, working with a client, they can’t necessarily outsource all of their sales to someone. Right? It takes a lot of knowledge, for any business, a lot of product knowledge, industry knowledge, to be able to effectively sell to people. How do you pick that up and learn that quickly, and then make sure that what you’re creating for them in a strategy is something they can actually do, and it’s going to work for

    • 58 min
    **2019 Thank You – 2020 Promo – Panel Show Announcement**

    **2019 Thank You – 2020 Promo – Panel Show Announcement**

    • 1 min

Customer Reviews

mark.romito ,

Great podcast interviews

Sam is a great interviewer and listener. His style makes for a free flowing conversation on a wide variety of topics. All of his episodes are authentic and get into the right amount of detail to be interesting. Whether it’s IoT, 5G, reducing food waste, etc., he delves into the topic and finds something of interest.

mark.herman ,

Fantastic podcast; very useful content

As a technology staffing consultant in the Midwest, the Unstoppable Talk podcast has given me better understanding of the tech industry on a deeper level and in unexpected ways. Great interviews with knowledgeable and well-spoken guests on a variety of impactful technologies. Nice work, Sam!

Not him, the other guy ,

Interesting on a number of levels

A broad range of topics and interests presented. The more interesting aspects are the side discussions, where Sam and his guests talk about their influences that brought them to a particular topic.

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