Unstoppable, with Cynthia Barnes Cynthia Barnes

According to 2019 Bureau of Labor Statistics data, women are underrepresented in B2B sales in most industries despite 86% of women achieving quota, compared to 78% of men. The reality is that women succeed in sales by excelling at different capabilities than men.

In this roundtable episode of Unstoppable, Audrey Houghton, Tess Scanlon, and Jess Lumpkin discuss how the skills of women are becoming more relevant in the fast-growing, once male-dominated field of e-commerce sales.

Some say that women can't be sales managers and mothers at the same time, but Maria Bross found out she was expecting three weeks into her role as a sales manager at Rock Content, and she's ready to rock both roles. In this episode, hear how her leadership has gotten her to this position and how some sales lessons will help her be a better leader in her household.

When Heli Nielson started in sales, she was hooked. She began her career in telecommunications at the beginning of the Internet age, and she has been on the forefront of helping large global companies connect their employees, customers, suppliers and partners to each other and to new markets since. In this episode, hear the lessons she's learned as a saleswoman in tech.

We are given two choices when we experience trauma: to let it take over us or to overcome it. When Kasey Jones was faced with that decision, she chose the latter. Now, she works to inspire others to become resilient both inside and outside of the business world.

Cherilynn Castleman has helped Fortune 500 clients as a global sales executive for over 20 years. She's currently the Chief Learning Officer for Sistas In Sales, which empowers women of color across the sales sector. Plus, she's a Managing Partner and Executive Coach for CGI, a sales training and coaching firm, and the author of "What’s in the C.A.R.D.S.?: 5 Post-Pandemic Sales Strategies." In this episode, hear why prides herself on changing mindsets and how she's instructing and inspiring others to action.

When I think about women in sales (and I do, a lot), I think about Lori Richardson. Back in 2002, Lori started Score More Sales, a sales consultancy that helps others reach their full growth potential through hiring strategies and existing sales team evaluations. She's also the president of Women's Sales Pros, a community that helps companies attract, promote and retain great women in sales and inspire them to obtain leadership positions. In this episode, Lori shares her journey and how she's balanced her big goals with the rest of her life.